The death of the superlative: Why it’s time to get real in real estate
The peculiar parlance of the property world is so stuffed with hyperbole, superlatives and euphemisms that it has been rendered almost meaningless, says top branding expert Mark Davis - accepted boundaries need to be challenged if developers want to stand out and get people talking...
On the power of great branding – and why real estate needs to learn from FMCG
If developers want their projects to stand out in an overcrowded landscape, they need to employ FMCG-inspired strategic thinking to tap into the consumer psyche and develop meaningful relationships, says…
Marketing Primer: As people and places change, so property brands need to evolve too
Branding expert Mark Davis explains how to keep a development relevant when its surroundings are being fundamentally redefined...
Which online estate agencies are listing the most £1m+ properties?
We've totted up how many prime properties the ten biggest non-traditional agencies are currently listing...
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Super-rich buyers circle as Caudwell’s £2bn Mayfair scheme takes shape
Luxury developer updates on progress as landmark project moves to advanced phase of construction.
Talking Heads: What does the end of non-dom status mean for the prime property market?
As Britain's 225-year-old 'non-dom' tax regime faces abolition, we asked prime resi insiders about the potential impact on the property market and their businesses.
Construction starts on REDD’s ‘ultra-luxury’ Kensington Palace Gardens project
Grade II* listed London mansion is being transformed into a set of top-end apartments by a world-class team.
Deal sealed on ‘exquisite’ £27.5mn Clarges Mayfair apartment
Knight Frank secures sale of extra-special dual-aspect unit in 'iconic' super-prime scheme opposite Green Park.
Australian luxury property big-hitters team up with former Knight Frank partner for new private office venture
Based in the Asia Pacific and the Middle East regions, Origin Private Office has already transacted on over US$100mn worth of prime property, and is advising on a branded resi development project.
Luxury agency adds new sales director in Knightsbridge
Anna Isajenkowa has joined United Kingdom Sotheby’s International Realty from Savills.
Investor swoops on South Ken apartment block
London is offering 'great value' right now, says firm.
Irene Luke joins Savills Private Office
Co-head of Savills Monaco has expanded her role & is now part of the agency's elite global network of HNW specialists
Savills creates London-based Caribbean desk
Tom Vickery is leading the latest addition to the firm's global residential department.
In Pictures: Handelsman’s Manhattan Loft Gardens penthouse seeks £17.5mn
Visionary property developer's 40th-floor home 'is a rare gem in the London luxury property market that stands out thanks to its awe-inspiring views and unique architectural brilliance,' says Becky Fatemi…
LATEST ARTICLES
Top-end estate agency blurs the lines between art & luxury property
United Kingdom Sotheby's International Realty has already seen some 'successful cross-pollination' since setting up a desk in one of the world's most famous auction houses.
Interior designers Fiona Blanchot & Sophie Ashby of Studio Ashby: 10 things we’ve learnt over 10 years
'Good business is a cocktail of hard work, luck and being tuned into your instincts'
PCL property markets are ‘stabilising’, reports JLL
'There are encouraging trends across the sales and lettings activity' in Prime Central London, says research chief Marcus Dixon.
Lloyds ups house price forecasts
Mortgage lender expects the Bank of England to cut interest rates three times by the end of this year.
Broker platform announces second ‘brand collaboration’ in north London
Seasoned NW London agent Malcolm Ornstein joins former Parkheath director on Vita's roster.