Marketing
Ad campaign lands developer in right royal mess
Irish householder Hagan Homes has apologised after rolling our a marketing campaign featuring images of Harry & Meghan and describing its homes as 'fit for part-time royalty'
New platform promises to streamline probate property sales
Free-to-use 'hub' launched for the legal sector
Luxury agents’ use of social media under the spotlight following departure of high-profile Knight Frank broker
National newspapers report on the resignation of Instagram's "Mr Super-Prime" Daniel Daggers, a story broken by PrimeResi last year, igniting debate over client privacy and social media...
Prime Movers 2020: Nominate the top luxury property agencies of the year
Have your say: Nominations are now open for PrimeResi Journal's Top 50 Buying Agency and Top 50 Boutique Estate Agency indices for 2020
Zoopla reveals surge in branch numbers
Over 2,250 branches joined Zoopla in 2019, including from Carter Jonas, Dacre, Son & Hartley, and Kinleigh Folkard & Hayward
Chestertons inks Central Saint Martins tie-up
London-based agency is framing itself as an 'advocate of arts and culture'
Watch: Zoopla plots Boxing Day marketing drive to ‘maximise the festive peak’
Zoopla will be running a high-profile new advertising campaign, starting on Boxing Day to "maximise the festive peak" for estate agents and to establish the firm's new brand positioning.
Buyer demand spiked post-election – Rightmove
The UK's biggest property portal recorded a significant jump in email enquiries following the result last week, most noticeably in London, while searches soared in Scotland...
Foxtons’ Minis are going electric
Agency pledges to switch out entire fleet of 850 branded cars for electric vehicles by 2030
UAE developer offers all-inclusive travel packages for overseas investors
Dubai-based Azizi promises to handle buyers' entire journey in a bid to drive sales, laying on flights, all-inclusive hotel stays, and transport across the region...
OnTheMarket reports decent progress in converting freebie listing arrangements to paid contracts
3,000 more agency branches are now paying to list on the five-year-old property portal.
24/7 hotline proves a hit for Hamptons
Agency reports strong take-up after going all-hours, with over a third of people getting in touch on a Sunday