Marketing
Four Communications bolsters property division with Two Blue merger
Large-scale marketing & comms agency merges with one of the UK’s oldest property PR firms.
Nest Seekers plans US road trip for luxury UK instructions
High-profile firm behind Netflix hit show 'Million Dollar Beach House' says it will 'not allow a lack of footfall to get in the way of selling world class real estate'
Developer signs up influencers to ‘test-drive’ new Battersea scheme
London and other European cities are playing catch-up to the States when it comes to influencer-driven marketing, says Avanton.
Developer creates replica of St John’s Wood apartment in Dubai
Regal London has worked with Savills on an ‘innovative’ launch strategy for it latest high-end scheme.
Estate agency network rolls out a new Facebook marketing tool to target potential home-movers – before they start house-hunting
The Guild's latest marketing tool promises to "reel in buyers on social media" before they even start house-hunting.
Knight Frank recruits Downton star to voice debut radio ad
Hugh Bonneville will be fronting the next phase of the agency’s ‘partners in property‘ marketing campaign.
Branded residences prove resilient as more luxury lifestyle brands enter the property world
The branded residences sector is "more diversified than ever before", declares Savills, as new players from the fashion, culinary, celebrity and design world muscle-in on an area traditionally dominated…
Foxtons among ten ‘founder member’ agencies of new property portal Boomin
Bruce brother's new venture names its first tranche of estate agency backers.
Zoopla partners with FocalAgent to offer free virtual viewings
Property portal is rolling out a pilot scheme that promises free virtual viewings on all listings, with paid-for upgrade features.
Marketing Primer: As people and places change, so property brands need to evolve too
Branding expert Mark Davis explains how to keep a development relevant when its surroundings are being fundamentally redefined...
Coldwell Banker rebrands global luxury division
US-based real estate giant Coldwell Banker has unveiled a brand new look for its global luxury division, designed to "create a unified voice in reaching both the mainstream and affluent customer".
25,000 sign up to Zoopla’s first investor course
The portal's latest email-based 'Zooploma' is designed to 'support and empower' buy-to-let landlords and investors.