Marketing
Property portals launch new marketing offensives
Rightmove, Zoopla and OnTheMarket are launching major advertising campaigns to capitalise on the resurgent post-lockdown property market.
Challenger portal Openbrix to launch next month
‘Next-gen’ platform promises to offer ‘great value’ and a blockchain-powered multi-listing service...
Ranked: The biggest UK agency brands on social media
Savills outdoes rivals across the three major platforms, but Purplebricks is well ahead in terms of website visits....
Super-Prime VR: Henry Goss on pushing the boundaries of architectural visualisation
INTERVIEW: Tech companies have been falling over themselves to deliver solutions for the prime resi industry during the Covid-19 pandemic
Camden extends estate agents’ board ban
Agents now have to obtain consent from the council before displaying boards in Camden's Conservation Areas or in any of the borough's town centres.
Camron picks up Whiteleys comms brief
Global media agency to handle PR & communications for Meyer Bergman & CC Land's £1.5bn project in Bayswater
Is this the end of the line for the ‘master’ suite?
Black Lives Matter movement prompts firms to move away from the terms ‘master bedroom’ and ‘master bathroom’ in favour of ‘main’ or ‘principal’
‘Almost 500’ agents sign up to OnTheMarket’s share giveaway
At the end of April - during the Covid-19 lockdown - the property portal started handing out shares in the business as welcome gifts with new listing contracts.
Property portals extend Coronavirus discounts
OnTheMarket and Rightmove are offering discounted prices for another two months. "It will also take time for agents to build a pipeline of vendors and new sales instructions," says Rightmove.
Rightmove takes hit on membership numbers as agencies struggle with cash flow
The UK’s biggest portal has seen a 3.8% fall in its membership base since the start of the year - a loss of 620 agency branches and 135 new homes developments.
OnTheMarket signs up more paying customers but braces for ‘short-term’ revenue hit
Portal now has 9,000 branches on paying contracts and has seen 'strong increases' in weekly new instructions, traffic and leads, but expects its bottom line to suffer from reduced ad spend and the cost …
Zoopla celebrates as lockdown fee discounts attract hundreds of new branches
Zoopla offered arguably the most generous Covid-19 support package of any global property portal - worth an estimated £30m to agents; it seems to have worked.