Marketing
OTM rolls out Sprift-powered market appraisals
Property portal's new Market Appraisal Guides should give estate agents "a competitive edge", says boss Jason Tebb.
Property portal trumpets surge in agent leads
Zoopla's "marketable database" has more than doubled in size (+104%) since last year.
Rightmove revenue bounces back as agents’ spending reaches a record high
Estate agencies are spending an average of £1,163 per month per branch with Rightmove; that's 11% more than in 2019.
Boomin to launch ‘the most accurate online valuation tool ever’
Boomin's new "SmartVal" service aims to provide "a more accurate online valuation for visitors to the site with a mix of technology, data and timely interactive engagement with experienced local agents.
OnTheMarket launches property market index as it looks to refresh brand
Property portal's new monthly report will track home buyer and seller sentiment, with commentary from regional estate agencies.
In Pictures: Aston Martin-branded penthouses promise ‘the next level of luxury’
Three-quarters of G&G's Aston Martin Residences in Miami have been sold so far; now the Signature Collection of marquee penthouse apartments has been launched...
US-style marketing campaign drives £30m sales flurry at Battersea scheme
Avanton’s faith in the power of TikTok and social media influencers looks to be paying off.
Strutt & Parker recruits marketing head from Marsh & Parsons
Marcus Flacks has joined national estate agency Strutt & Parker as Director of Residential Marketing.
Winkworth signs up Ashworth to front new podcast series
National agency launches new series fronted by the high-profile writer & commentator.
Emotional Schemes: Engage all the senses if you want to make a profound connection with buyers
Forget show and tell. If developers want to increase impact and engagement, they need to think about sight, sound, smell, taste and touch, writes branding expert Tommy Taylor…
High-tech show home to launch at King’s Road Park
Interactive Nick Auston-designed apartment at the St William scheme in Fulham aims to support local businesses and celebrate the area’s design creds.
OnTheMarket reports first full-year profit
Jason Tebb's property portal has seen revenues climb by 22% through the pandemic year, with nearly all advertisers now converted to paying contracts.