Marketing
Luxury agency to star in new Channel 4 property series
A one-off version of Britain's Most Expensive Houses, starring UK Sotheby's International Realty, attracted 3 million viewers when it aired last Christmas
Global agency unveils real estate’s ‘first virtual showroom’
Engel & Völkers wants to combine the experience of going into branch with the convenience of online browsing…
Watch: ‘World’s wealthiest dog’ instructs agents to sell Miami mansion
A dog called Gunther VI is probably not selling a Miami mansion once owned by Madonna. But top-end brokers at Compass Realty are playing ball with the long-running stunt.
Brokers flock to agency’s £300k country house commission offer
Fine & Country is touting a £300k finders fee for introductions to a buyer for a sticky £30m mansion in Berkshire.
Branded residence growth accelerates as developers tap a ‘robust & profitable’ model
The number of "branded residence" developments around the world has jumped by 230% over the last decade, reports Savills, and is expected to nearly double again within five years.
Domus Nova brings in Maison for PR drive
Maison Communications has been given a brief to promote boutique estate agency Domus Nova in London and the Balearics.
Watch: Estate agency fields mini-blockbuster to promote super-prime Windsor mansion
A Fine & Country branch has produced a particularly lavish video to promote a super-prime contemporary mansion near Windsor.
Dunning rebrands Townends to Stirling Ackroyd; plots more acquisitions
Nick Dunning plans to continue building his property empire, making "at least four acquisitions a year".
Property Press Awards 2021: The Winners
Writers Martina Lees & Zoe Dare Hall were multiple winners at the annual event to ‘celebrate the finest output in property journalism’.
Agency sends touting letter to the Tower of London
We know stock levels are short, but this was never going to fly…
Portal war steps up in NYC as top brokerages take on Zillow
Agents are describing the launch of Citysnap as ‘the ultimate gamechanger’