Marketing
Branded residence growth accelerates as developers tap a ‘robust & profitable’ model
The number of "branded residence" developments around the world has jumped by 230% over the last decade, reports Savills, and is expected to nearly double again within five years.
Domus Nova brings in Maison for PR drive
Maison Communications has been given a brief to promote boutique estate agency Domus Nova in London and the Balearics.
Watch: Estate agency fields mini-blockbuster to promote super-prime Windsor mansion
A Fine & Country branch has produced a particularly lavish video to promote a super-prime contemporary mansion near Windsor.
Dunning rebrands Townends to Stirling Ackroyd; plots more acquisitions
Nick Dunning plans to continue building his property empire, making "at least four acquisitions a year".
Property Press Awards 2021: The Winners
Writers Martina Lees & Zoe Dare Hall were multiple winners at the annual event to ‘celebrate the finest output in property journalism’.
Agency sends touting letter to the Tower of London
We know stock levels are short, but this was never going to fly…
Portal war steps up in NYC as top brokerages take on Zillow
Agents are describing the launch of Citysnap as ‘the ultimate gamechanger’
OnTheMarket reports strong financials; outlines ‘more than a portal’ growth strategy
6.5-year-old property portal has reported success in converting free trials into paying customers, with Group Revenue jumping by nearly 50%.
AGA teams up with interior design studio for rare brand collaboration
Venerable cooker brand AGA has agreed to a rare collaboration, teaming up with interior design studio Taylor Howes.
Rightmove & Channel 4 team up for innovative digital product placement campaign
AI-powered digital product placement on Channel 4's flagship property TV show, Location Location Location, "marks a step-change", says Rightmove's marketing chief.
Luxury property portal launches ‘all-in-one management tool’ for super-prime listings
Vyomm's vBusiness Suite is "not only the most advanced platform for real estate business, it's also a portal to the leading prime and super prime estate agent and developer networks to collaborate and…
RiverHomes floats a new look
Specialist London estate agency RiverHomes has refreshed its brand identity.