Marketing
Channel4 teams up with OnTheMarket for new Cornish property TV series
OTM is bankrolling a new TV series narrated by Caroline Quentin.
Property portals ‘are inflating the cost of running an estate agency business to near impossible levels,’ warns agency boss
Steph Walker, COO of 19-month-old firm The Agency UK, says many top-end independent estate agencies "will have to shut their doors as competition in the marketplace greatens."
Rightmove revenues jump despite traffic falling back
Estate agents are spending more than ever promoting property listings on Rightmove - despite house-hunters spending less time browsing the portal.
Zoopla launches ‘industry first’ transaction tracker
Property portal Zoopla is rolling out a Progression Portal to make it easier for estate agents to track deals - and potentially to make some extra money on the side.
PCL agency launches invitation-only microsite for trophy home listings
Rokstone will be showcasing £20mn-plus instructions via a classified extension of its main website.
Top-end agency tunes into radio advertising to reach affluent home-owners
Fine & Country has diversified its advertising strategy with a radio and podcast campaign.
Foxtons to list all instructions with OnTheMarket
New boss signs up 50+ branch London estate agency to list on seven-year-old property portal.
Trading Standards publishes new ‘material information’ guidance
Property portals, industry leaders and government have been collaborating to ‘improve transparency’ for buyers and tenants.
Prime Time: New BBC show to put UK’s luxury property market under the spotlight
Rookie agents will attempt to navigate the world of super-prime real estate in a new series featuring Million Dollar Listing brokerage Nest Seekers.
Rightmove blocks POA listings
New National Trading Standards rules on material information have rolled out on Britain's biggest property portal.
Phil Spencer to promote Propertymark
Move iQ founder Phil Spencer is to endorse Propertymark Protection.
Zoopla targets high-value homeowners with big-screen marketing drive
Zoopla is targeting high-value homeowners with its latest marketing drive, which features "incredibly awkward situations that centre around asking about house prices"