Marketing
How real-time 3D tech is shaping super-prime sales & marketing
Peter Rogers explains how luxury property developers & marketeers can use the latest advances to maximise their efforts – and why consultation should always be the first step.
UK proptech boss named ‘future leader’ in US real estate list
ADVSR co-founder Elliot Jones recognised by Inman as London-based global marketing platform passes $15bn in listings.
UK buyers ‘overpaying’ for properties with higher energy efficiency ratings
Hefty premiums are not always justified by the actual gains in energy efficiency, say academics, as industry braces for major overhaul of assessment system.
Property marketing in the AI age: Savills & Rightmove ‘dominate’ chatbot search performance
How ChatGPT & its ilk are ripping-up the SEO rulebook for estate agencies & portals - and which brands are winning the Artificial Intelligence race.
Top-end estate agency to list property prices in Bitcoin
Cryptocurrency pricing 'offers an engaging and modern lens through which to view property values,' says Moveli.
Knight Frank inks three-year marketing deal with Zoopla
Prominent prime resi agency renews property portal agreement to support 'far-reaching ambitions for 2025'.
Property agents face ‘major changes’ as Material Information rules replaced
'The risks for non-compliance are potentially much higher' now, warns Propertymark, as Trading Standards removes Material Information guidance in favour of regulation under the new Digital Markets, Competition…
Savills teams up with Bath Rugby
High-profile tie-up aligns two brands with a shared heritage & high-performance culture, says agency.
How top-end brokers are ‘quietly redrawing the contours of best practice in British estate agency’
A recent survey of prime property agents reveals a bullish view of business prospects, with positive takes on technology, leadership & more.
Property agency sponsors Olympic swimming champion
Knight Frank says multi-gold medallist James Guy MBE will be an 'inspiring ambassador' for its brand.
Art & super-prime property: Seven ways to captivate today’s luxury homebuyers
'Art has the power to stop people in their tracks & open their hearts and minds': Marcelo Zimmler shares his practical guide to elevating a luxury interior - and making a lasting impact on potential purchasers.
Houseful recruits ‘PR heavyweight’ to boost software brand
Mark Hook's arrival at Alto Software follows a top-level re-working of Houseful's tech brands earlier this year.