Gavin Swartzman: Is AI working for you, or are you working for AI?
Global luxury brokerage chief shares three key principles agents and brokers can use to harness the power of AI - and grow their value proposition and business.
Gavin Swartzman is the new president of Christie’s International Real Estate, the global luxury brand and network comprising more than 100 independently owned brokerage firms more than 50 countries and territories around the world.
Interview: Jason Tebb on what CoStar’s capital means for OnTheMarket’s next phase
Exclusive: OnTheMarket's president speaks to PrimeResi as the property portal updates on progress under CoStar ownership.
Mark Wells: Are luxury estate agents safe in an AI world?
'Agentic' artificial intelligence is poised to reshape the market as we know it - so what can the property sector learn from the music industry, which faced a similar moment in 2008?
By Mark Wells
Smart Home Market: How luxury property agents embraced the digital age
Ruth Bloomfield explores the new gadgets & technological leaps that have shaped London’s prime property sector since the turn of the millennium – including portals, smartphones & social media.
Companies in this article
Christie's International Real EstateMost read
Grade I Belgravia mansion goes for £35mn
Biggest house deal officially filed so far this year revealed.
Trio of agents appointed to lead sales at REDD’s One Palace Green
Super-prime resi scheme overlooking Kensington Palace Gardens is set to complete this summer, delivering a collection of top-end apartments priced from £15mn.
St John’s Wood Square marches towards launch, hitting major construction milestone
The former barracks site in NW London is being transformed into a 120-home super-prime scheme by a team led by Sir George Iacobescu.
Knight Frank doubles down on super-prime lettings amid ‘surging’ top-end demand
Agency appoints new Co-Head of Super Prime Lettings for PCL as globally mobile UHNWIs continue to drive activity above £5,000 per week.
Knight Frank in fresh New York push with luxury brokerage tie-up
Big-brand property consultancy declares a 'major milestone' for the business as it signs a new partnership in the Big Apple.
By PrimeResi
Deal sealed on £20.5mn duplex at Knightsbridge Gate
Buyers returned to the heritage-led boutique development after looking at competing super-prime projects across Prime Central London.
Rich List 2026: Britain’s 50 wealthiest property tycoons
Annual rundown of Britain’s richest families and individuals puts combined wealth at £784bn - up slightly on last year - but shows more UHNWIs are now based overseas.
Top-end brokerage tests auction route with Grosvenor Square penthouse
Mayfair duplex once asking £22mn returns with an £11.5mn opening bid via a rarely used super-prime sales process.
Knight Frank rolls out new commission and pay structures
‘Significant evolution’ across estate agency business includes new performance incentives, as 130-year-old firm looks to 'provide visibility over earning potential'.
‘Truly best-in-class’ Eaton Place trophy seeks £37.95mn
Agents are billing this Belgravia behemoth as the 'pinnacle of London luxury living'.
LATEST ARTICLES
Battersea tower decision ‘extremely disappointing’, says developer
Appeal dismissed over controversial Farrells-designed scheme beside Battersea Bridge; Rockwell laments rejection of ‘great addition to London’s skyline’.
Rightmove reports ‘surprisingly strong market confidence’ as new asking prices climb
Yet a third of existing listings have had their asking price reduced, as supply runs at an 11-year high.
By PrimeResi
Monday Market Review: Key figures & findings from the last seven days
Your essential five-minute briefing, featuring data, forecasts and analysis from JLL, Knight Frank, Hamptons, UK Sotheby's International Realty, Winkworth, Savills, RICS & more...
Ranked: Britain’s top 10 prime & super-prime property agencies by market share
Savills leads for £1mn+ listings, but is just pipped by Knight Frank in the super-prime arena, according to a specialist marketing firm's analysis.
By PrimeResi
Landlord acquisitions jump to a ten-year high
Hamptons says the increase 'has predominantly been driven by larger investors buying from smaller landlords.'
By PrimeResi