Gavin Swartzman: Is AI working for you, or are you working for AI?
Global luxury brokerage chief shares three key principles agents and brokers can use to harness the power of AI - and grow their value proposition and business.
Gavin Swartzman is the new president of Christie’s International Real Estate, the global luxury brand and network comprising more than 100 independently owned brokerage firms more than 50 countries and territories around the world.
What to read next
Interview: Jason Tebb on what CoStar’s capital means for OnTheMarket’s next phase
Exclusive: OnTheMarket's president speaks to PrimeResi as the property portal updates on progress under CoStar ownership.
Mark Wells: Are luxury estate agents safe in an AI world?
'Agentic' artificial intelligence is poised to reshape the market as we know it - so what can the property sector learn from the music industry, which faced a similar moment in 2008?
By Mark Wells
Smart Home Market: How luxury property agents embraced the digital age
Ruth Bloomfield explores the new gadgets & technological leaps that have shaped London’s prime property sector since the turn of the millennium – including portals, smartphones & social media.
Companies in this article
Christie's International Real EstateMost read
UK Sotheby’s lays claim to 88% of PCL’s £15mn-plus market
Luxury brokerage reports Q3 sales stats - including some eye-catching claims about its dominance at the top of the market.
Budget 2026: The prime resi industry’s hopes, fears & expectations
Special Feature: PrimeResi surveyed leading estate agents, buying agents, developers & advisors to gauge the luxury property sector's feelings & forecasts about this week's big fiscal event.
By PrimeResi
New figures reveal £541mn Stamp Duty slump after Reeves Budget
Knight Frank has been crunching the numbers ahead of John Healey's big speech, revealing a sizeable drop in high-end sales and the Treasury's tax take.
UAE-backed firm sets ambition to become ‘London’s leading developer’
As rivals beat a retreat from the London market, housebuilder reports 236% sales surge and £5bn development pipeline.
Savills brings in Aston Chase veteran Rosenblatt
Firm bolsters St John's Wood team with one of NW London's best-known operators.
Social Circuit: Marcus Cooper Group & Valouran launch boutique St John’s Wood scheme
In Pictures: Property crowd gathers to toast the conversion of a landmark former chapel into five luxury apartments.
The casualties of indecision: Louisa Brodie on when an asking price isn’t really an asking price
Banda's Head of Private Clients shares her take on 'an increasingly frustrating aspect' of the prime & super-prime rental market.
Sotheby’s International Realty names new global boss
US brokerage veteran Mark McLaughlin takes the reins as Philip White moves into Executive Chairman role.
Shackleton’s Kensington base lists at £20mn after owner’s ‘extraordinary journey’
Vendor navigated RBKC’s notoriously tough planning system to turn the explorer’s former family home into an art-filled ‘masterpiece’.
Behind the Schemes: Fine art meets architecture in Little Venice townhouse revival
In Pictures: SHH Architecture & Interiors brings a six-storey canal-side home back to life after a decade standing empty, unveiling the results during Frieze Week.
LATEST ARTICLES
Queensway graduates to London’s luxury apartment big league
Ranked: Analysis reveals the top streets, squares & districts for £5mn-plus flat sales, as new developments redraw the prime property map.
Agency reports ‘renewed momentum’ in Prime Central London’s £4mn+ market
High-value transactions are up 62% as the firm continues to make heavyweight hires and expand its new broker division.
By PrimeResi
Shackleton’s Kensington base lists at £20mn after owner’s ‘extraordinary journey’
Vendor navigated RBKC’s notoriously tough planning system to turn the explorer’s former family home into an art-filled ‘masterpiece’.
Social Circuit: Marcus Cooper Group & Valouran launch boutique St John’s Wood scheme
In Pictures: Property crowd gathers to toast the conversion of a landmark former chapel into five luxury apartments.
Agency pledges full Primrose Hill sale fee to local charity
House Collective calls on businesses to give more back to their neighbourhoods, as it donates its sales commission to support young people affected by violence and school exclusion.