Camilla Dell: Why both buyers & sellers should be wary of agents pushing social media
Champagne-fuelled launch parties and Instagram likes are unlikely to deliver real results in PCL's increasingly crowded marketplace, says buying agency boss...

Camilla Dell is Managing Partner and Founder of one of London’s leading independent buying consultancies, Black Brick Property Solutions LLP, acting exclusively on behalf of buyers to source and acquire the right property on the most favourable terms. Based in the heart of Mayfair, Black Brick specialises in providing high quality value added services to private individuals, international buyers and corporate clients.
Camilla Dell on the secrets of the off-market
A significant number of properties in prime central London are bought and sold without ever appearing on the open market.
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Under-offer numbers down in Prime London as buyers & sellers put their moves on hold
The number of properties put under offer last month was below the pre-pandemic average for the first time since June 2020, while fall-throughs were up by 80%...
Opinion: The importance of a social media strategy for estate agents cannot be overstated
Engaging social media content not only fosters a sense of transparency but also helps potential clients connect on a personal level with an estate agency, says Richard Combellack.
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