Main image: an employee of a peaceful drink coffee while around him all run out of breath
Why now is not the time for rushed buying decisions
PCL buying agent Cliff Gardiner has be brutally honest with a potential new client after a quick deal...

Buying and selling properties in prime central london for Berkshire Hathaway HomeServices London which is part of a global network of real estate brokerages trading in excess of $250 billion dollars of property during 2022.
Could now be the time to buy in Prime Central London?
With applicant numbers and offers both on the rise, the appetite amongst potential buyers appears to be returning, says LonRes' research chief Marcus Dixon...
By Marcus Dixon
The Prime of Life: Who’s buying where and for how much?
New analysis of PCL purchases compares Baby Boomers, Millennials, and Generation Xers in terms of spend, activity and preferred locations...
By PrimeResi
Is now the right time to buy in London?
There's been "no crash, no fire sales and no mass exodus from London", despite three years of catastrophising by "so-called 'experts'", writes Islay Robinson, CEO of global mortgage firm Enness.
Companies in this article
Cliff Gardiner PropertyMost read
SevenCapital gears up for £1bn London expansion
Birmingham real estate investor-developer announces brace of key hires & plans trio of major projects in the UK capital, delivering over 1,000 new homes.
Nicolas Van Patrick swoops on Aylesford International’s rental business
Boutique Knightsbridge agency boosts RBKC presence with latest high-profile acquisition.
Queen Anne ‘masterpiece’ hits the market on Chelsea’s Cheyne Walk
In Pictures: Historic trophy home overlooking the Thames is one of the most notable listings of 2025 so far.
Knight Frank names three new lettings managers
Agency bolsters operations in key markets across South West, North, City & East London.
Leading property PR agencies to merge
Chanel Bailey's Elevate & Adam Foster's Ellwood have joined forces to create 'a dynamic & expanded powerhouse in the industry.'
By PrimeResi
Knightsbridge apartment scheme pitched as London’s ‘ultimate multi-generational home’
In Pictures: Mdesign's ultra-prime boutique project on Pont Street is being marketed at £54mn.
Ten Charts: Inside Foxtons’ big turnaround plan
Latest annual report reveals how the high-profile agency is approaching risk & opportunity, creating a 'more respectful and inclusive environment' - and deploying 'growth mode'.
Luxury sector veteran moves back into super-prime property
Having set up a boutique estate agency in Mayfair in the 1970s, Anthony Lassman 'has come full circle' as his Nota Bene Global business adds a property acquisition service for HNWIs.
By PrimeResi
‘Footloose’ companies & HNWIs shift to new wealth hubs
Ranked: Savills' new Dynamic Wealth Indices identify which international cities are doing best at attracting & developing wealth & investment.
By PrimeResi
Alex Michelin: How super-prime developments are shaping residential trends
The Valouran CEO talks us through how innovations once reserved for the world’s most luxurious homes are now filtering into the mainstream housing market - and redefining modern living.
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