Main image: an employee of a peaceful drink coffee while around him all run out of breath
Why now is not the time for rushed buying decisions
PCL buying agent Cliff Gardiner has be brutally honest with a potential new client after a quick deal...

Buying and selling properties in prime central london for Berkshire Hathaway HomeServices London which is part of a global network of real estate brokerages trading in excess of $250 billion dollars of property during 2022.
Could now be the time to buy in Prime Central London?
With applicant numbers and offers both on the rise, the appetite amongst potential buyers appears to be returning, says LonRes' research chief Marcus Dixon...
By Marcus Dixon
The Prime of Life: Who’s buying where and for how much?
New analysis of PCL purchases compares Baby Boomers, Millennials, and Generation Xers in terms of spend, activity and preferred locations...
By PrimeResi
Is now the right time to buy in London?
There's been "no crash, no fire sales and no mass exodus from London", despite three years of catastrophising by "so-called 'experts'", writes Islay Robinson, CEO of global mortgage firm Enness.
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Cliff Gardiner PropertyMost read
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In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
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St John’s Wood villa with supermodel provenance returns to agency’s books after 30 years
Arlington Residential brings Greville Road property back to market at just under £6mn - three decades after first selling it for under £800k.
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Green light for ‘landmark’ redevelopment scheme in Chelsea
Transformation of one of the neighbourhood's 'most iconic sites' is due to deliver 24 luxury homes and a flagship retail space.
Historic St James’s building sold after luxury redevelopment
Obbard's corking rental scheme for wine merchant Berry Bros resulted in 'a very significant uplift' in value.
By PrimeResi
Is the Prime London sales market turning a corner?
Latest LonRes data shows strong pick-up in under offer numbers and stabilising values - along with signs of a resurgence at the very top-end
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
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