What’s next for the Prime Central London rental market?
As new data suggests a shift may be underway, former hedge fund manager Fraser Slater takes a detailed look at what’s happening in the PCL rental market right now - and explains why things are unlikely to get as bad as they were in 2008/9...

Fraser is the CEO and Founder of Ludgrove. With 25 years experience as a Fund Manager and Property Developer in Chelsea, Fraser started Ludgrove with an ambition to create London's leading property buying agency. Fraser has a flair for spotting undiscovered property opportunities. This combined with his professionalism and expert negotiating skills honed on City trading floors, have won him the trust of some of the worlds' leading businessmen and entrepreneurs. Besides property his passions include cricket, skiing, football, rugby and the stock market. Fraser has lived in Prime Central London for over 20 years.
Students return to bolster Prime Central London’s rental market
Domestic and international students account for a quarter of all Dexters' tenant applications in central London, rising to well over two-thirds in some educational enclaves;
By PrimeResi
Wealthy tenants act fast as London’s super-prime rental market surges in uncertain times
Demand for expensive rental homes in London has escalated this year, but supply is tightening - meaning some super-prime lets are being agreed in double-quick time as tenants look to beat the competition…
By PrimeResi
Under offers piled up as the lockdown halted prime London’s property market recovery
Nearly a third (30%) more London homes were marked as "under offer" at the end of March compared to the same time a year ago, according to LonRes data mined buy Coutts bank, as deals piled up under the…
By PrimeResi
Companies in this article
Ludgrove PropertyMost read
Boutique private office appoints Beauchamp’s Finch to lead property division
Paul Finch has joined Liberty Rock after nearly 20 years with super-prime agency Beauchamp Estates.
By PrimeResi
In Memoriam: London estate agency legend Tim Maskell, 1938-2025
'Tim’s legacy in the property market continues,' says Maskells' MD.
By PrimeResi
Rise of the Broker: How the business of prime London agency has changed since 2000
Alexandra Goss charts the changing face of luxury property agency over the last 25 years, from the mainstreaming of buying agents & the introduction of private offices, to the rise of independent brokers.
Knight Frank announces new Henley office head
Nick Warner will hand the reins to Matt Davies next month.
By PrimeResi
London Square readies new boutique scheme in Brook Green
The developer picked up the former school site as part of its major acquisition spree last year.
Savills flags ‘historic value’ across prime London & regional markets
Some wealthy buyers 'seize opportunity' as property prices fall.
By PrimeResi
Strutt & Parker installs new Managing Director & Head of Marketing
Gary Higgins & Tamerah Couchman have been recruited to lead the BNP Paribas-owned property firm through its 'next phase of growth'.
By PrimeResi
Savills swoops on central London heritage planning consultancy
Real estate giant bolsters heritage-led planning and design capabilities with Citydesigner acquisition.
By PrimeResi
Starboard! Ollie Marshall on wealth, Reform & what’s next for Prime Central London
The political tide is turning & savvy buyers may only have a limited window to capitalise on a heavily discounted market, explains Prime Purchase director Ollie Marshall.
Jo Eccles: Competitive bidding is taking buyers by surprise
Purchasers may think they hold all the cards right now, but heavily reduced prices are sparking bidding wars across PCL, reports top acquisition specialist.
By Jo Eccles
LATEST ARTICLES
‘About 50% of what I do is off-market’: Alex Christian of Savills Private Office on navigating London’s luxury property stratosphere
'A top agent needs to be able to put everything into context for their client...They also can’t shy away from difficult conversations'
Manchester penthouse sets new price record
UK buyer shells out £3mn for marquee unit at Salboy's Viadux scheme in 'landmark' deal.
Domestic buyers seizing unprecedented opportunities in Prime London, says agency
British purchasers now make up over 40% of Black Brick's client base, up from 25% last year.
In Pictures: Revamped Regent’s Park townhouse ‘redefines what it means to live in a period property’
Super-prime design firm Elicyon has transformed an historic Grade II listed building into a 'deeply personal' modern home for an international family.
‘Golden Age of UK property investment is over,’ claims top wealth manager
Today's home buyers 'lack the same opportunity to build wealth through housing' as previous generations, says Rathbones.
By PrimeResi