What’s next for the Prime Central London rental market?
As new data suggests a shift may be underway, former hedge fund manager Fraser Slater takes a detailed look at what’s happening in the PCL rental market right now - and explains why things are unlikely to get as bad as they were in 2008/9...
Fraser is the CEO and Founder of Ludgrove. With 25 years experience as a Fund Manager and Property Developer in Chelsea, Fraser started Ludgrove with an ambition to create London's leading property buying agency. Fraser has a flair for spotting undiscovered property opportunities. This combined with his professionalism and expert negotiating skills honed on City trading floors, have won him the trust of some of the worlds' leading businessmen and entrepreneurs. Besides property his passions include cricket, skiing, football, rugby and the stock market. Fraser has lived in Prime Central London for over 20 years.
Students return to bolster Prime Central London’s rental market
Domestic and international students account for a quarter of all Dexters' tenant applications in central London, rising to well over two-thirds in some educational enclaves;
By PrimeResi
Wealthy tenants act fast as London’s super-prime rental market surges in uncertain times
Demand for expensive rental homes in London has escalated this year, but supply is tightening - meaning some super-prime lets are being agreed in double-quick time as tenants look to beat the competition…
By PrimeResi
Under offers piled up as the lockdown halted prime London’s property market recovery
Nearly a third (30%) more London homes were marked as "under offer" at the end of March compared to the same time a year ago, according to LonRes data mined buy Coutts bank, as deals piled up under the…
By PrimeResi
Companies in this article
Ludgrove PropertyMost read
IWD2026: Prime resi industry leaders on the moments that changed everything
To mark International Women’s Day, senior figures from across the sector reflect on the decisions, risks & pivots that shaped their lives & careers - from ‘sliding doors’ moments to leaps of faith.
High-profile private members club seeks Branded Residences Director
Soho House reveals it is 'launching a new Branded Residences vertical.'
By PrimeResi
Tom Bill: How the Middle East conflict could affect the UK housing market
Rising energy prices and shifting rate expectations could reshape mortgage costs and buyer sentiment, explains Knight Frank’s head of UK resi research.
By Tom Bill
Super-prime rental deals surge in London
£5,000-per-week-plus tenancies up 8% year-on-year as internationally mobile tenants prioritise flexibility.
Rupert des Forges: ‘London is becoming a dip-in, dip-out city for the super-rich’
'The capital might not be [UHNWI's] full-time base any more,' says Knight Frank veteran, 'but it is still an anchor for social & business life.'
By PrimeResi
Banking heavyweight flags postcode divergence across Prime London market
Buying conditions are ‘favourable’, says Investec, as analysis points to opportunity across three key districts.
Top-end country agency lines up £80mn of stock as selling season starts early
The Private Office founder Trevor Kearney cites 'quiet confidence' as some very high-end Surrey residences are brought to market.
D&G adds new central London partner
Lettings specialist Sharlotte Cooper previously ranked among Hamptons’ top performers.
Big-brand agency franchise in PCL goes up for sale
Winkworth is seeking an 'entrepreneurial property expert' to take over the established hub in one of the capital’s top HNW hotspots.
These three buyer profiles are driving Prime London demand in 2026
Tenants, repatriates and pied-à-terre buyers have come to the fore as hefty transaction costs stall traditional upsizers, reports Eccord's Jo Eccles.
By Jo Eccles
LATEST ARTICLES
Bottoming Out? Why the prime Cotswolds market is now on the turn
Savills says top-end country house prices are 'starting to stabilise' after their post-pandemic correction, flagging particularly strong demand from American buyers...
By PrimeResi
Ex-Hamptons & Domus Nova agent joins expanding brokerage
Chris Shaw has made the move to Harding Green after more than 20 years specialising in the markets of RBKC & Westminster.
Long-running super-prime listing in Highgate finds a taker
Striking contemporary mansion first appeared on the open market in 2019, asking £40mn.
Strutt & Parker recruits estates & farms head from Savills
Louise Harrison is now head of Strutt's London-based National Estates & Farm Agency team.
By PrimeResi
New public register set to ‘expose secret land deals’
Government says new transparency regulations for property developers 'will help SME builders identify genuinely available sites sooner and compete more fairly in the land market.'
By PrimeResi