What’s next for the Prime Central London rental market?
As new data suggests a shift may be underway, former hedge fund manager Fraser Slater takes a detailed look at what’s happening in the PCL rental market right now - and explains why things are unlikely to get as bad as they were in 2008/9...

Fraser is the CEO and Founder of Ludgrove. With 25 years experience as a Fund Manager and Property Developer in Chelsea, Fraser started Ludgrove with an ambition to create London's leading property buying agency. Fraser has a flair for spotting undiscovered property opportunities. This combined with his professionalism and expert negotiating skills honed on City trading floors, have won him the trust of some of the worlds' leading businessmen and entrepreneurs. Besides property his passions include cricket, skiing, football, rugby and the stock market. Fraser has lived in Prime Central London for over 20 years.
Students return to bolster Prime Central London’s rental market
Domestic and international students account for a quarter of all Dexters' tenant applications in central London, rising to well over two-thirds in some educational enclaves;
By PrimeResi
Wealthy tenants act fast as London’s super-prime rental market surges in uncertain times
Demand for expensive rental homes in London has escalated this year, but supply is tightening - meaning some super-prime lets are being agreed in double-quick time as tenants look to beat the competition…
By PrimeResi
Under offers piled up as the lockdown halted prime London’s property market recovery
Nearly a third (30%) more London homes were marked as "under offer" at the end of March compared to the same time a year ago, according to LonRes data mined buy Coutts bank, as deals piled up under the…
By PrimeResi
Companies in this article
Ludgrove PropertyMost read
First Look: £500mn ‘vertical village’ takes shape in Kensington
100 Kensington is due to reshape the West London skyline with the tallest resi tower ever delivered in the Royal Borough.
Strutts bolsters country house team with hires from Savills & Knight Frank
James Machell & James Robinson have joined the BNP Paribas-owned estate agency's National Country House Department.
By PrimeResi
Benchmark deal in Marylebone demonstrates art of ‘old-fashioned agency’
£9.95mn apartment attracted multiple bids and set a new 2025 price record - with zero public exposure.
‘I have never known such a challenging marketplace’: Inside 2025’s great country house slowdown
Mishcon de Reya's Idina Glyn speaks to some of Britain's top rural property agents to uncover what's really been happening in the prime country house market.
By Idina Glyn
Massive payout in ‘landmark’ Bankside Rights-of-Light ruling
'These are believed to be the highest negotiating damages ever awarded in a rights of light case,' say lawyers.
By PrimeResi
Social Circuit: ‘Off-market’ networking series debuts in Knightsbridge
Invite-only soirées aim to reimagine offline networking for London’s prime property insiders.
Country house buyers in strongest position for seven years
'It’s quite clear where the negotiating power sits at the moment', says Knight Frank, as high supply & meagre demand puts downward pressure on country property prices.
By PrimeResi
Landmark Shard residences still unlet amid ‘severe’ ultra-prime market contraction
Company filings cite market downturn & tax changes for delays in letting set of luxury apartments at the iconic London skyscraper.
Talking Heads: How the business of luxury property has evolved over the last 25 years
PrimeResi’s panel of seasoned property leaders unpacks the major shifts reshaping the industry in the 21st century - from greater transparency & regulation to tackling discrimination & rethinking collaboration.
By PrimeResi
LATEST ARTICLES
Huge St John’s Wood apartment block heads to auction
157-unit freehold building just around the corner from Lord's will be going under the hammer next week.
A sea view adds a third to a property’s value – Rightmove
Property portal reveals the price premium sellers are seeking for a home with a sea view in 2025.
By PrimeResi
Talking Heads: How the business of luxury property has evolved over the last 25 years
PrimeResi’s panel of seasoned property leaders unpacks the major shifts reshaping the industry in the 21st century - from greater transparency & regulation to tackling discrimination & rethinking collaboration.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
Social Circuit: Luxury real estate design leaders gather at The Groucho
The famous Soho establishment provided the backdrop for the second outing of The Vanguard Collective.