What’s next for the Prime Central London rental market?
As new data suggests a shift may be underway, former hedge fund manager Fraser Slater takes a detailed look at what’s happening in the PCL rental market right now - and explains why things are unlikely to get as bad as they were in 2008/9...
Fraser is the CEO and Founder of Ludgrove. With 25 years experience as a Fund Manager and Property Developer in Chelsea, Fraser started Ludgrove with an ambition to create London's leading property buying agency. Fraser has a flair for spotting undiscovered property opportunities. This combined with his professionalism and expert negotiating skills honed on City trading floors, have won him the trust of some of the worlds' leading businessmen and entrepreneurs. Besides property his passions include cricket, skiing, football, rugby and the stock market. Fraser has lived in Prime Central London for over 20 years.
Students return to bolster Prime Central London’s rental market
Domestic and international students account for a quarter of all Dexters' tenant applications in central London, rising to well over two-thirds in some educational enclaves;
By PrimeResi
Wealthy tenants act fast as London’s super-prime rental market surges in uncertain times
Demand for expensive rental homes in London has escalated this year, but supply is tightening - meaning some super-prime lets are being agreed in double-quick time as tenants look to beat the competition…
By PrimeResi
Under offers piled up as the lockdown halted prime London’s property market recovery
Nearly a third (30%) more London homes were marked as "under offer" at the end of March compared to the same time a year ago, according to LonRes data mined buy Coutts bank, as deals piled up under the…
By PrimeResi
Companies in this article
Ludgrove PropertyMost read
Lomond recruits Druce & Foxtons alumnus as new COO
Neil McGimpsey succeeds Lucy Jones, who is stepping down after a five-year stint.
Strutt & Parker brings in Madison for PCL expansion drive
Heritage estate agency recruits top-end operator - the latest in a run of high-profile hires - to extend prime market coverage as part of 'ambitious' growth strategy.
Investor-developer acquires 86-unit PCL portfolio for £28mn
'A few years ago, you simply wouldn’t have seen assets of this quality and in these locations pricing at that level,' said Leufroy, which has exchanged on a quartet of buildings in Notting Hill & Kensington.
Deal sealed on £17.5mn Cadogan Square restoration project
Rare unmod opp on the famous garden square could become one of RBKC’s finest residences, say agents.
Barnes joins UK Sotheby’s International Realty as Senior Director
Well-known dealmaker Simon Barnes has signed to George Azar & Alex Isidro's team in PCL.
By PrimeResi
Harding Green acquires boutique NW London agency
Laurence Leigh Residential has been running since 2007.
By PrimeResi
Prime London property market heading for ‘worst year since Covid’
18% fewer £5mn+ sales have been recorded in London this year compared to 2024, while no deals have gone through above £50mn.
By PrimeResi
Luxury brokerage flags tight supply & strong deal flow in Mayfair
UK Sotheby’s International Realty reports unusually competitive conditions in the historic neighbourhood after completing £172mn of transactions.
Agency lists 1/8th share of Mayfair penthouse for £1.05mn
Fractional ownership is catching on with PCL buyers, says Russell Simpson, as a share in a 'sublime' duplex on historic Queen Street goes on the market.
Prime London buyers resurface after Budget clarity – but vendors beat a retreat
Property sales spiked as uncertainty lifted in November, according to LonRes, though supply-side trends point to a cautious year-end.
LATEST ARTICLES
RBKC signs off on £10bn Earls Court scheme
Decision completes dual-borough backing for the transformation of central London's biggest cleared development site.
Branded Residences: Louis Keighley on what’s still missing from the sector
Savills' Global Residential Development Consultancy chief identifies three big opportunities in the rapidly expanding branded resi arena...
Forecast: Prime regional markets to rebound as ‘normality resumes’ in 2026
Jackson-Stops anticipates a more settled year for top-end property markets in the coming year.
By PrimeResi
Prime London Property Market Snapshot: Week 50, 2025
Our latest LonRes data confirms prime London's weakest year since the pandemic, with little sign of a post-Budget bounce in buying activity.
By PrimeResi
House price growth slowed in October, with London values down 2.4% on the year – UK HPI
'This October data captures the fridge rather than the freezer stage of the pre-Budget chill,' comments one top buying agent.
By PrimeResi