What’s next for the Prime Central London rental market?
As new data suggests a shift may be underway, former hedge fund manager Fraser Slater takes a detailed look at what’s happening in the PCL rental market right now - and explains why things are unlikely to get as bad as they were in 2008/9...
Fraser is the CEO and Founder of Ludgrove. With 25 years experience as a Fund Manager and Property Developer in Chelsea, Fraser started Ludgrove with an ambition to create London's leading property buying agency. Fraser has a flair for spotting undiscovered property opportunities. This combined with his professionalism and expert negotiating skills honed on City trading floors, have won him the trust of some of the worlds' leading businessmen and entrepreneurs. Besides property his passions include cricket, skiing, football, rugby and the stock market. Fraser has lived in Prime Central London for over 20 years.
Students return to bolster Prime Central London’s rental market
Domestic and international students account for a quarter of all Dexters' tenant applications in central London, rising to well over two-thirds in some educational enclaves;
By PrimeResi
Wealthy tenants act fast as London’s super-prime rental market surges in uncertain times
Demand for expensive rental homes in London has escalated this year, but supply is tightening - meaning some super-prime lets are being agreed in double-quick time as tenants look to beat the competition…
By PrimeResi
Under offers piled up as the lockdown halted prime London’s property market recovery
Nearly a third (30%) more London homes were marked as "under offer" at the end of March compared to the same time a year ago, according to LonRes data mined buy Coutts bank, as deals piled up under the…
By PrimeResi
Companies in this article
Ludgrove PropertyMost read
Strutt & Parker launches broker team to ‘super-charge’ prime London business
Exclusive: After six months building a crack team of PCL brokers, sales chief Claire Reynolds has unveiled a new 'hybrid' operating model that promises to 'redefine agency' in the capital.
By PrimeResi
OB Private scales up with senior hires & new brokerage arm
Six new recruits arrive - including an established team from Chestertons - as PCL agency rolls out broker platform alongside employed structure.
Savills appoints new lettings heads in Surrey
Agency strengthens Cobham and Guildford teams as regulation reshapes the rental landscape.
Grant J Bates Property installs new lettings boss
Ex-Hamptons associate director to spearhead prime lettings push at fast-growing luxury brokerage.
Talking Heads: How a cyber-attack put the PCL property sector in limbo
PrimeResi hears from some of the capital's top property brokers, lawyers & developers, about how November's IT hack exposed a fragile planning system, put transactions on ice, and continues to cause 'havoc'…
By PrimeResi
House Collective adds Hamptons veteran as London expansion gathers pace
Alister Shaw and Paul Davis bolster boutique firm’s West and North London teams.
Ex-Savills & JLL duo take on Winkworth franchise in north London
Seasoned operators acquire Crouch End outpost & eye expansion.
‘A celebration of craft, materiality & artistic expression’: Inside The Whiteley’s latest design collaboration
With more than three-quarters of apartments now sold, the Bayswater landmark unveils another 'Designer Collection' apartment, created by Irish interiors maven Maoliosa Murray.
By PrimeResi
Cohort agrees £20mn loan against £56mn Mayfair home
Big-ticket refinancing was agreed in only three weeks.
By PrimeResi
Heaton returns to LCP Private Office as Executive Chair
PCL big-hitter 'steps aside' from hospitality venture The Other House; takes up exec role at the buying agency she founded in 1990.
LATEST ARTICLES
Battersea Power Station logs £30mn in early-2026 reservations
Development team reports renewed activity as marquee Sky Villas secure buyers.
Boutique comms team picks up St John’s Wood Square brief
Ebury to lead global communications for 5.5-acre super-prime project in NW London.
Prime London Property Market Snapshot: Week 07, 2026
41% fewer sales were agreed in Week 07 2026 compared to the same seven day period last year, and 25% fewer in the year to date.
By PrimeResi
Rental demand ‘remains resilient’
A quarter of homes listed for rent across Britain have already found a tenant.
By PrimeResi
Interview: Phillippa Dalby-Welsh of Savills on sentiment, stock & strategy in the prime country market
Inside the latest client trends beyond the capital - and how the agency's country house team is constructing deals in a patchwork landscape.