Understanding PECR: Implications for UK estate agents' marketing practices

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In the ever-evolving landscape of data protection regulations, estate agents in the UK are urged to familiarise themselves with the Privacy & Electronic Communications Regulations, as they impact marketing communications through electronic mail.

Written by

Paul Offley

Compliance Officer at Guild of Property Professionals

Paul Offley is Compliance Officer at the Guild of Property Professionals. The Guild is a network of 800 of the best independent estate agents from across the UK. The Guild is a sign of professional excellence that agents can use to differentiate themselves from their competitors and assure clients that they will act with knowledge and integrity to achieve results, the three core values of The Guild. To allow agents to perform a superior service, The Guild offers marketing, business and technology services to its members.

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Many firms are still not adhering to the rules around data protection, which could result in costly penalties in the event of a complaint, writes cyber security specialist Colin Tankard
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NEW: Anti-money laundering and compliance resources for the luxury property industry. Visit primeresi.com/resources/compliance-hub
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As "gatekeepers", estate agents play a crucial role in the UK Government's ongoing efforts to stamp out money laundering and terrorism financing