The trouble with OnTheMarket… And why we need a prime-only property portal

Alan Page was for many years an award winning advertising creative director and founder of his own successful agency. More recently he has served on the boards of various marketing businesses and acted as a property buying agent in the South of France. He has owned numerous homes in London, Paris and Saint Tropez and has now turned his hand to small prime central London property development.
OnTheMarket to ‘remain a significant #3’ property portal as Zoopla gets an investor upgrade
Leading financial analysts have upgraded their position on Zoopla Property Group in relation to challenger portal OnTheMarket.com, arguing that the Rightmove-Zoopla one-two "status quo will hold".
By Prime Resi
From Doer-Upper to Starter-Upper: The London Property Week diaries
Alan Page shares the origin story of his latest venture: a consumer event for new-build property buyers
By Alan Page
Read it and weep: On the parallel universe of the free property magazine
A lot of free magazines filled with a lot of very premium stuff get stuffed through Alan Page's Kensington letterbox. Who is all this for, he asks, and why do they do it?
By Alan Page
Most read
RBKC property prices sink to 11-year low
Analysis by the Financial Times shines a light on prime London's long-running property slump.
By PrimeResi
Landlords face new rules under major Westminster licensing drive
Rollout aims to raise housing quality - and regulatory scrutiny - across 15 of 18 wards, including prime hotspots.
£17.25mn Little Venice villa finds a buyer
'Totally unique' residence facing the Regent's Canal is one of the area's finest, say agents.
‘Incredibly rare’ unmod villa backing onto Primrose Hill seeks £10.85mn
An incoming buyer could create one of the most 'beautiful and significant' family homes in NW London, say agents.
Property marketing in the AI age: Savills & Rightmove ‘dominate’ chatbot search performance
How ChatGPT & its ilk are ripping-up the SEO rulebook for estate agencies & portals - and which brands are winning the Artificial Intelligence race.
By PrimeResi
‘Game-changing’ fast-track service launches for luxury property projects
RedBook Agency says its new offering – limited to a select number of large-scale, high-value schemes each year – can cut delivery timelines by up to 30%.
Private app for $10mn+ assets signs up top property agencies
Helmed by former buying agent Paul Frost, the Trovier platform offers UHNWIs access to trophy homes, private jets & superyachts for a membership fee of £5k per year.
Prime London sales dip after stamp duty rush; £5mn+ supply hits all-time high
Latest deal numbers from LonRes suggest strong March was a one-off, while other metrics indicate 'a market without much momentum'
Interview: Savills research chief Lucian Cook on decoding prime property data – and the signals to watch now
'Usually in the early stages of a recovery the prime markets lead the mainstream, but the reverse has been true of late': Discussing facts, figures & forecasts with one of Britain's foremost market commentators.
Design studio Sims Hilditch shifts to partnership model
High-end firm says 'progressive' leadership reshuffle reflects evolving client needs & will future-proof the business.
LATEST ARTICLES
Government courts SME housebuilders with simplified planning rules
Fresh proposals aim to 'level the playing field' for smaller property developers, by cutting out planning committees & trimming red tape.
By PrimeResi
Expanding super-prime brokerage recruits APAC market specialist
United Kingdom Sotheby’s International Realty has brought in Savills high-flier Wai Kit Chan to boost its international reach.
On milestones & market shifts: Major estate agency marks 190 years in business
Winkworth, one of the longest-established names in the sector, looks at how the UK property market - and its own business - has evolved since 1835.
Waldorf Astoria-branded scheme in Abu Dhabi sells out on launch day
All 133 luxury new homes at Aldar's Waldorf Astoria Residences Yas were snapped up in less than 24 hours.
Grosvenor names new CEO & CFO as profits jump
UK chief James Raynor to succeed Mark Preston as property empire's CEO.
By PrimeResi