The trouble with OnTheMarket… And why we need a prime-only property portal

Alan Page was for many years an award winning advertising creative director and founder of his own successful agency. More recently he has served on the boards of various marketing businesses and acted as a property buying agent in the South of France. He has owned numerous homes in London, Paris and Saint Tropez and has now turned his hand to small prime central London property development.
OnTheMarket to ‘remain a significant #3’ property portal as Zoopla gets an investor upgrade
Leading financial analysts have upgraded their position on Zoopla Property Group in relation to challenger portal OnTheMarket.com, arguing that the Rightmove-Zoopla one-two "status quo will hold".
By Prime Resi
From Doer-Upper to Starter-Upper: The London Property Week diaries
Alan Page shares the origin story of his latest venture: a consumer event for new-build property buyers
By Alan Page
Read it and weep: On the parallel universe of the free property magazine
A lot of free magazines filled with a lot of very premium stuff get stuffed through Alan Page's Kensington letterbox. Who is all this for, he asks, and why do they do it?
By Alan Page
Most read
The Times: Is London’s housing market on the edge of freefall?
PCL agents report steep ultra-prime slowdown as tax changes drive flight of international buyers.
‘The London market has turned a corner,’ reports super-prime agency despite slump in £15mn+ sales
41% fewer ultra-prime sales were agreed in Prime Central London in the first half of this year compared to 2024, but Beauchamp Estates thinks the market is now 'levelling out'.
By PrimeResi
Deal sealed on best-in-class South Ken townhouse
Low-key marketing campaign delivers super-prime success on one of SW London's top garden squares.
Former Chestertons Director launches SW London estate agency
Robert Sturges wants to rebuild collaborative agency practices in prime London.
By PrimeResi
‘We’re kicking ass’: Michael McHale & Sam Patterson of KIRE on rewriting the estate agency rulebook
'We realised that agents could become the glue that brings a community together': PrimeResi meets the founders of NW London’s hottest boutique property agency.
Top super-prime agent Lloyd launches off-market advisory firm
'Mr Mayfair's' new independent venture focuses on discreet sales & acquisitions across London’s most prestigious postcodes.
Standout sale at The OWO ‘underscores the enduring appeal of London’
‘One-of-a-kind’ £17.95mn residence sold in latest marquee deal at landmark Whitehall development.
Renovated A-list Cotswold farmhouse seeks £22.5mn
'Kitesbridge Farm is a landmark estate blending historic charm with modern architecture and top-tier design,' says UK Sotheby’s International Realty.
By PrimeResi
Super-prime design studio Elicyon lands in Singapore
Charu Gandhi's London-based firm has expanded its operations to support the delivery of top-end projects across Asia.
Agents instructed on new ‘landmark’ resi development in Marylebone
Striking 215-unit scheme, The Broadley, is being brought forward by Mount Anvil & Westminster City Council.
LATEST ARTICLES
Access over anchoring: Exploring a new paradigm in London’s super-prime market
The top-end rental sector is emerging as the real winner as more UHNWIs opt for experience over ownership, explains Yasmin Ulhaq - but what are the implications for developers & property pros?
By Yasmin Ulhaq
Top-end Spanish agency appoints new CEO as owner plots European expansion
Paloma Pérez Bravo has joined Dils Group-owned Lucas Fox from Spain Sotheby's International Realty.
By PrimeResi
In Pictures: ‘One of Ireland’s most important private residences’ seeks €9.25mn
The Georgian home with 75 acres on the edge of Dublin is described as 'a masterful blend of period elegance & modern luxury.'
By PrimeResi
Prime Central London is shifting ‘from an investor-led landscape to one driven by domestic & lifestyle demand’
Today's PCL buyers are 'prioritising quality of life over capital gains,' says Winkworth.
By PrimeResi
Foxtons profits jump 31%
'It’s been a strong start to the year,' says estate agency boss - but 'we expect a more challenging second half.'
By PrimeResi