Branded Residences
Real estate firm slams ‘shameless’ brands for resi ‘cash-grab’
It's the hottest trend in luxury real estate, but the concept of branded residences is at risk of being saturated to the point of becoming ordinary, warns investor/developer.
Ennismore announces ‘lavish’ new branded resi project in Madrid
A grand building on Calle de las Infantas is being transformed into 33 SLS-branded apartments.
Mercedes unveils luxury real estate brand as debut project gets underway
Marque's full-throttle move into branded resi is beginning with a 65-storey 'hyper-tower' in Dubai.
Rocco Forte checks into the luxury real estate market
Big-name hotel group debuts first branded residences in Sicily as part of 'exciting expansion'
Yoo to push branded resi into East India
John Hitchcox's luxury property firm has partnered with Pune-based SQUAREA to promote a Yoo-branded residential development.
Mercedes-Benz moves into branded resi with 65-storey Dubai ‘icon’
A new partnership 'merges the world of real estate and automotive excellence to set new standards in luxury design and living.'
In Pictures: Four Seasons unveils latest standalone resi project
Luxury hospitality group teams up with Tay Group to deliver 82 top-end private residences in Istanbul
London-listed Dar Global moves into Saudi Arabia
Branded resi specialist developer sees luxury property opportunities in Saudi's economic diversification drive.
W Residences moves into Manchester with Gary Neville’s Relentless
Branded residences in Manchester will create 'immersive, design-forward homes that will set a new standard in hotel-inspired living and massively raise the bar for city-centre home ownership,' says Gary…
Italian car marque pitches branded residences to the mainstream housing market
Fiat says its branded resi development in New Jersey 'represents the future of real estate, bringing lifestyle, efficiency, community, and mobility to the forefront of residential living.'
Rhodium launches ‘industry first’ management service for branded residences
Dean Main's super-prime property management firm now offers a specialist 'white label' service specifically for branded resi schemes.
Beyond luxury hotels: Global branded resi boom continues as more brands diversify
More than 690 branded residential schemes have completed globally so far, says Savills, and another 600 are expected to be delivered by 2030.