Branded Residences

It's the hottest trend in luxury real estate, but the concept of branded residences is at risk of being saturated to the point of becoming ordinary, warns investor/developer.

A grand building on Calle de las Infantas is being transformed into 33 SLS-branded apartments.

Marque's full-throttle move into branded resi is beginning with a 65-storey 'hyper-tower' in Dubai.

Big-name hotel group debuts first branded residences in Sicily as part of 'exciting expansion'

John Hitchcox's luxury property firm has partnered with Pune-based SQUAREA to promote a Yoo-branded residential development.

A new partnership 'merges the world of real estate and automotive excellence to set new standards in luxury design and living.'

Luxury hospitality group teams up with Tay Group to deliver 82 top-end private residences in Istanbul

Branded resi specialist developer sees luxury property opportunities in Saudi's economic diversification drive.

Branded residences in Manchester will create 'immersive, design-forward homes that will set a new standard in hotel-inspired living and massively raise the bar for city-centre home ownership,' says Gary…

Fiat says its branded resi development in New Jersey 'represents the future of real estate, bringing lifestyle, efficiency, community, and mobility to the forefront of residential living.'

Dean Main's super-prime property management firm now offers a specialist 'white label' service specifically for branded resi schemes.

More than 690 branded residential schemes have completed globally so far, says Savills, and another 600 are expected to be delivered by 2030.