Branded Residences

In-depth & invaluable insights into the trends, mechanics & real-world business of the international branded resi sector, written by the teams at Global Branded Residences and Watson Farley & Williams.

Scheme numbers set to more than double by 2032 as brands ramp up expansion - but growth is being outpaced globally, new analysis shows.

Sales team behind Twenty Grosvenor Square and The Whiteley gearing up to market 103 luxury apartments in Nine Elms.

Soho House reveals it is 'launching a new Branded Residences vertical.'

The car brand has teamed up with Brazilian property developer Setai.

Now fully complete, The Lucan is the first Autograph Collection Residences from Marriott International.

US hospitality giant signed 55 resi deals in 2025, up 50% on the previous year, including forthcoming schemes in Dubai, Houston and Phuket.

1.67m sq m branded resi project will be themed around sport & wellness.

Riyan Itani's Global Branded Residences has added senior hires from Savills and Accor.

Fresh analysis by Savills suggests the global branded residential development niche expanded by nearly a fifth in 2025.

Savills' Global Residential Development Consultancy chief identifies three big opportunities in the rapidly expanding branded resi arena...

Red Sea resort enclave features architecture by Foster + Partners and interiors by Goddard Littlefair.