Simon Edwardson of Northacre on resonating with super-rich buyers
The sales boss of London-based luxury developer Northacre explains how the firm goes about creating landmark schemes that hold appeal on the world stage, and why he isn't worried about the prospect of further stamp duty reforms...
As Head of Sales, Simon oversees all sales campaigns internationally for Northacre’s landmark developments. He works closely with the architectural and development teams to ensure that the delivery of Northacre’s schemes are the perfect fit for new residents.
High-End Time: The super-prime buyers shrugging off Brexit uncertainty
Britain's political machine may be stuck in a rut, but the upper end of the property market is still very much moving and some exceptional properties have been changing hands across Mayfair, Chelsea, Belgravia,…
By PrimeResi
London’s prime property prices paint pretty picture for buyers – Coutts
Vendors are slashing prices by an average of 13% - and 21% in the £10m+ range - as transaction volumes slow to a six-year low, reports the Queen's bank...
By PrimeResi
Why sourcing best-in-class properties has become even harder for buyers
Most of the decent houses have sold over the last year, and what remains is often either overpriced or substandard, writes Hannah Aykroyd.
Companies in this article
NorthacreMost read
‘Trophy’ apartment on Mayfair’s Grosvenor Square sells for £19.75mn
PCL buying agency secures 'once in a decade opportunity' for longstanding client, negotiating more than £1mn off the asking price.
Super-Prime Deal Digest: 38 of 2024’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year.
Top-performing European prime property markets to watch in 2025
Knight Frank forecasts price growth across Europe’s key cities & luxury resorts next year, with Stockholm out in front & London at the rear of the pack.
Boutique agency scores hat-trick of super-prime sales in Primrose Hill
House Collective's trio of £10mn-plus deals featured some rare large-scale family houses in the popular NW London enclave.
A fifth of estate agents plan to work through Christmas
Agency boss warns of 'burnout' as survey reveals no seasonal break for many brokers.
By PrimeResi
In Pictures: ‘Extraordinary’ 60,000 sq ft ski chalet features F1 simulator, car museum & nightclub
Byron Baciocchi's Unica Capital is building a 'record-breaking' leisure palace in Gstaad.
By PrimeResi
Belgravia sees super-prime deal surge as ‘new generation of global buyer’ moves in
International HNWIs have been honing in on the prestigious PCL district in 2024, reports Savills.
Guy Meacock: Why London continues to captivate American buyers
'There have been surges of interest from Americans in the past but in 20 years of doing this job, I can’t recall quite so many buying as now'.
By Guy Meacock
Building Businesses: 2024’s top prime estate agency mergers & acquisitions
Including changes at Chestertons, Christie's International Real Estate, Fine & Country, Foxtons, and a realm of boutique London firms - plus a big portal deal that did not happen.
By PrimeResi
In Pictures: Super-prime townhouse unveiled at RAMSA-designed scheme in NYC
Remarkable $16.95mn residence at boutique project The Henry promises the best of all worlds.
LATEST ARTICLES
Super-Prime Deal Digest: 38 of 2024’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year.
Building Businesses: 2024’s top prime estate agency mergers & acquisitions
Including changes at Chestertons, Christie's International Real Estate, Fine & Country, Foxtons, and a realm of boutique London firms - plus a big portal deal that did not happen.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
In Pictures: ‘Extraordinary’ 60,000 sq ft ski chalet features F1 simulator, car museum & nightclub
Byron Baciocchi's Unica Capital is building a 'record-breaking' leisure palace in Gstaad.
By PrimeResi
Lost Interiors: Inside the great Georgian houses of London’s West End
'London was always in the forefront of taste, the place where new styles were pioneered'