Simon Edwardson of Northacre on resonating with super-rich buyers
The sales boss of London-based luxury developer Northacre explains how the firm goes about creating landmark schemes that hold appeal on the world stage, and why he isn't worried about the prospect of further stamp duty reforms...
As Head of Sales, Simon oversees all sales campaigns internationally for Northacre’s landmark developments. He works closely with the architectural and development teams to ensure that the delivery of Northacre’s schemes are the perfect fit for new residents.
High-End Time: The super-prime buyers shrugging off Brexit uncertainty
Britain's political machine may be stuck in a rut, but the upper end of the property market is still very much moving and some exceptional properties have been changing hands across Mayfair, Chelsea, Belgravia,…
By PrimeResi
London’s prime property prices paint pretty picture for buyers – Coutts
Vendors are slashing prices by an average of 13% - and 21% in the £10m+ range - as transaction volumes slow to a six-year low, reports the Queen's bank...
By PrimeResi
Why sourcing best-in-class properties has become even harder for buyers
Most of the decent houses have sold over the last year, and what remains is often either overpriced or substandard, writes Hannah Aykroyd.
Companies in this article
NorthacreMost read
‘An important moment for independent agency & brokerage in the UK’: Harding Green acquires The London Broker
Industry heavyweights join forces to ‘supercharge’ the UK broker model.
Autumn Budget ‘to hit 100,000 properties with mansion tax’
Latest rumours suggest a revaluation of homes in F, G & H Council Tax bands is likely.
By PrimeResi
Deal sealed on £35mn Scottish Borders estate
One of the biggest country sales of the year completed last week.
Top Chestertons & Foxtons agents join UK Sotheby’s International Realty
Brokerage adds luxury specialists Stephanie Russo & Thomas Brooks to its growing PCL team.
Fatemi & O’Brien named among Sotheby’s top global property brokers
PCL duo achieve top-tier status across brand's 26,100-strong worldwide real estate network.
Strutts continues high-level hiring spree in PCL
Toby Downes has returned to the 140-year-old property agency after holding senior positions with Savills, Redbook & Haringtons.
By PrimeResi
Buyers compete over rare unmod townhouse in Notting Hill
Stucco-fronted property just off Westbourne Grove went for well above asking after becoming available for the first time in over 40 years.
‘Fortune favours the brave’: Inside the Chelsea sale that defied the market
Jamie Hope reveals how a bold pricing strategy on Glebe Place sparked a bidding frenzy and delivered 20% over asking - amid some of the toughest conditions in recent memory.
By Jamie Hope
Six Trends: On wealth mobility & global super-prime markets in 2025
UK buying agency Garrington highlights some key patterns & demographic shifts for luxury property agents targeting the world's super-rich.
By PrimeResi
£24mn Notting Hill mansion changes hands in ‘landmark’ deal
Stucco-fronted Grade II-listed Allom masterpiece sells after more than 20 years in the same ownership.
LATEST ARTICLES
Mansion tax modelling flags £13,700 bills for second homes
Hamptons analysis finds over 3,300 £2mn+ second homes exposed to dual surcharges as revaluation looms.
A safe harbour in a stormy sea: Inside the great wealth migration
The global wealthy are on the move - and Europe is emerging as a key magnet, reports Knight Frank's Kate Everett-Allen.
Specialist country house agency hits £500mn sales milestone
Strutt & Parker alumni Andrew Russell & Ben Bentley’s boutique firm unveils debut TV campaign as it toasts 'remarkable chapter'.
Global design studio Blink lands in London
Clint Nagata's luxury-focused firm expands with new UK base, helmed by some well-known industry figures.
Harding Green adds another SW London specialist
Peter McCosh previously ran the Savills sales team in Battersea.
By PrimeResi