Simon Edwardson of Northacre on resonating with super-rich buyers
The sales boss of London-based luxury developer Northacre explains how the firm goes about creating landmark schemes that hold appeal on the world stage, and why he isn't worried about the prospect of further stamp duty reforms...

As Head of Sales, Simon oversees all sales campaigns internationally for Northacre’s landmark developments. He works closely with the architectural and development teams to ensure that the delivery of Northacre’s schemes are the perfect fit for new residents.
High-End Time: The super-prime buyers shrugging off Brexit uncertainty
Britain's political machine may be stuck in a rut, but the upper end of the property market is still very much moving and some exceptional properties have been changing hands across Mayfair, Chelsea, Belgravia,…
By PrimeResi
London’s prime property prices paint pretty picture for buyers – Coutts
Vendors are slashing prices by an average of 13% - and 21% in the £10m+ range - as transaction volumes slow to a six-year low, reports the Queen's bank...
By PrimeResi
Why sourcing best-in-class properties has become even harder for buyers
Most of the decent houses have sold over the last year, and what remains is often either overpriced or substandard, writes Hannah Aykroyd.
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Interview: New UK Sotheby’s International Realty MD Alex Isidro on what’s next for the luxury brokerage
PrimeResi quizzes the high-profile real estate agency's recently-appointed boss about bumper sales figures, brand-building, and why this business is 'all about people, not property'.
‘Landmark’ townhouse sale concluded in Chelsea
'Discerning buyers are focusing on best-in-class assets', says agency, confirming sale of near-£28mn trophy home as part of £100mn deal run.
Government proposes the ‘biggest shakeup to the homebuying system in this country’s history’
Consultations have opened into significant & wide-ranging reforms that promise to 'rewire a chaotic system which has become a barrier to homeownership.'
By PrimeResi
Country house guru Sweeting joins high-end valuation firm
Longstanding Knight Frank figure has taken up a consultant role at James Wyatt's Parthenia.
Seven key themes in the global branded residences sector
From standalone towers to wellness-led living, these are the big trends shaping luxury branded residences worldwide.
Influential committee calls for ‘major reform of the whole property tax system’
'The case for major reform of the whole property tax system – from Stamp Duty Land Tax to Inheritance Tax to Council Tax and VAT – is almost unarguable,' says Sir Vince Cable.
By PrimeResi
Unseasonably slow September for London’s top-end property markets
Fresh analysis reveals the impact of pre-Budget jitters on the capital's high-value sales and lettings sectors.
London brokerage recruits former Savills agent to lead ‘quality-driven expansion’
Sean Tully has joined Sean Barrett's The Agency Group as Director of Growth & Recruitment.
By PrimeResi
Luxury developer Amara Property adds Sales & Acquisitions Director
Warren Leader has joined Rutu Buddhdev's team.
By PrimeResi
Qatari Diar tops £1.5bn sales mark at Chelsea Barracks
Momentum continues at the ultra-luxury Belgravia scheme despite wider market headwinds.
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