Simon Edwardson of Northacre on resonating with super-rich buyers
The sales boss of London-based luxury developer Northacre explains how the firm goes about creating landmark schemes that hold appeal on the world stage, and why he isn't worried about the prospect of further stamp duty reforms...
As Head of Sales, Simon oversees all sales campaigns internationally for Northacre’s landmark developments. He works closely with the architectural and development teams to ensure that the delivery of Northacre’s schemes are the perfect fit for new residents.
High-End Time: The super-prime buyers shrugging off Brexit uncertainty
Britain's political machine may be stuck in a rut, but the upper end of the property market is still very much moving and some exceptional properties have been changing hands across Mayfair, Chelsea, Belgravia,…
By PrimeResi
London’s prime property prices paint pretty picture for buyers – Coutts
Vendors are slashing prices by an average of 13% - and 21% in the £10m+ range - as transaction volumes slow to a six-year low, reports the Queen's bank...
By PrimeResi
Why sourcing best-in-class properties has become even harder for buyers
Most of the decent houses have sold over the last year, and what remains is often either overpriced or substandard, writes Hannah Aykroyd.
Companies in this article
NorthacreMost read
Happy Holidays: PrimeResi will resume full service in January 2026
Wishing all our readers health, happiness, peace and prosperity - and a very merry festive break.
By PrimeResi
LATEST ARTICLES
Happy Holidays: PrimeResi will resume full service in January 2026
Wishing all our readers health, happiness, peace and prosperity - and a very merry festive break.
By PrimeResi
Super-Prime Deal Digest: 35 of 2025’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year, from Chelsea to Hampstead.
Super-Prime Deal Digest: 15 of 2025’s standout country property sales
PrimeResi’s essential review of the most significant luxury transactions of the year, from Shropshire to Surrey.
In Conversations: PrimeResi’s must-read interviews of H2 2025
Six more profiles of property industry leaders who have been shaping the luxury resi sector this year.
Monday Market Review: Key figures & findings from the last seven days
Your essential five-minute briefing on the latest market movements & commentary, featuring data, forecasts and analysis from Savills, Foxtons, ONS, LonRes, Jackson-Stops, Acadata, Property Vision, RedBook…