Simon Edwardson of Northacre on resonating with super-rich buyers
The sales boss of London-based luxury developer Northacre explains how the firm goes about creating landmark schemes that hold appeal on the world stage, and why he isn't worried about the prospect of further stamp duty reforms...
As Head of Sales, Simon oversees all sales campaigns internationally for Northacre’s landmark developments. He works closely with the architectural and development teams to ensure that the delivery of Northacre’s schemes are the perfect fit for new residents.
High-End Time: The super-prime buyers shrugging off Brexit uncertainty
Britain's political machine may be stuck in a rut, but the upper end of the property market is still very much moving and some exceptional properties have been changing hands across Mayfair, Chelsea, Belgravia,…
By PrimeResi
London’s prime property prices paint pretty picture for buyers – Coutts
Vendors are slashing prices by an average of 13% - and 21% in the £10m+ range - as transaction volumes slow to a six-year low, reports the Queen's bank...
By PrimeResi
Why sourcing best-in-class properties has become even harder for buyers
Most of the decent houses have sold over the last year, and what remains is often either overpriced or substandard, writes Hannah Aykroyd.
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Interview: Inside Strutt & Parker’s big bet on a ‘hybrid’ broker model
Exclusive: Sales chief Claire Reynolds explains how the agency's new brokerage will operate alongside traditional offices, what the move could unlock, and what it says about the industry’s evolution.
St James’s Square trophy emerges from five-year ultra-luxe overhaul
Developer Henigman says freehold Lutyens mansion offers 'rare, generational opportunity to own one of the world’s finest residences'.
RBKC approves 100% premium on second homes
Bills to double from 2026/27 as council moves to address £100mn-plus funding gap.
Success storeys: Top four development sales launches of last year revealed
Difficult market conditions haven't held these 'landmark' central London schemes back.
Strutt & Parker recruits Savills’ Hampstead sales head
Heritage agency boosts new broker network with senior north London hire.
In Pictures: ‘World-renowned’ Scottish estate seeks £67mn
Tulchan is one of the great Highland estates. 'The opportunity it offers is unmatched in Scotland today,' says Savills.
By PrimeResi
British property mogul reportedly sells $55mn NYC townhouse
One Hyde Park co-creator is said to have sold the property after acquiring a Midtown penthouse.
Property prices are already ‘bunching’ around new mansion tax thresholds
'Some sellers are adjusting asking prices downwards,' reports big agency, as pricing strategies adapt to keep properties below the £2mn mark.
By PrimeResi
The New 2% Club: Jamie Hope on pricing in Prime Central London’s leaner market
The era of the ‘comfortable 10% cushion’ is over, says boutique agency boss - today’s market rewards accuracy, not optimism.
By Jamie Hope
Prime property listening: five industry podcasts worth tuning into
Catch up on conversations with resi insiders in PrimeResi's regular round-up, featuring episodes from Knight Frank, Russell Simpson, Strutt & Parker & more...
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