Short-tail Vs long-tail: Why estate agents should adopt a 'holistic approach' to digital marketing
A blend of online marketing and lead generation strategies is crucial for estate agents, says nurtur.group's COO.
Opinion: The importance of a social media strategy for estate agents cannot be overstated
Engaging social media content not only fosters a sense of transparency but also helps potential clients connect on a personal level with an estate agency, says Richard Combellack.
Understanding PECR: Implications for UK estate agents’ marketing practices
In the ever-evolving landscape of data protection regulations, estate agents in the UK are urged to familiarise themselves with the Privacy & Electronic Communications Regulations, as they impact marketing…
Estate agents urged to ‘take proactive measures’ to protect against cyber incidents
Cyber attacks and claims are on the rise, and estate agents need to be prepared, warns Paul Offley of The Guild of Property Professionals.
Most read
Knight Frank names new Senior Partner & Group Chair
Rory Penn is to succeed William Beardmore-Gray at the helm of the global property consultancy in April 2027.
Bentry lines up super-prime play in Hampstead after pre-Budget swoop
Investor-developer sees off strong competition to secure landmark Edwardian mansion for £16.4mn; plans to deliver around 50 top-end apartments as part of grand 'Sandringham-style' residence.
Lomond recruits Druce & Foxtons alumnus as new COO
Neil McGimpsey succeeds Lucy Jones, who is stepping down after a five-year stint.
London house prices to flatline until 2028 as prime markets ‘remain subdued’
Leading estate agency forecasts a property market 'power shift' as the capital's recovery is 'delayed' & regions significantly outperform.
Strutt & Parker brings in Madison for PCL expansion drive
Heritage estate agency recruits top-end operator - the latest in a run of high-profile hires - to extend prime market coverage as part of 'ambitious' growth strategy.
Rare Bayswater development opp sells for £21mn
Former office building came with consent for a 17-unit apartment scheme designed by Ross Alexander Lambie Architects.
Barnes joins UK Sotheby’s International Realty as Senior Director
Well-known dealmaker Simon Barnes has signed to George Azar & Alex Isidro's team in PCL.
Expert Panel: Prime Central London has hit a ‘critical inflection point’
Property & HNW industry leaders unpack the volatility, policy churn & changing buyer geography defining a new era for ultra-prime London.
High-value sales jump as Budget clarity brings ‘short-term relief’ in Prime London
£5mn-plus exchange volumes were 21% above the five-year norm last month, although PCL prices recorded their steepest annual fall since 2021.
Government confirms ‘developing approach’ to mansion tax valuations
Exchequer Secretary hints at how £2mn+ homes will be revalued for the new High Value Council Tax Surcharge.
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