Short-tail Vs long-tail: Why estate agents should adopt a 'holistic approach' to digital marketing
A blend of online marketing and lead generation strategies is crucial for estate agents, says nurtur.group's COO.

Richard Combellack is Chief Commercial Officer at nurtur.group (the parent company of businesses including The Guild of Property Professionals, Fine & Country, Starberry and LeadPro)
Opinion: The importance of a social media strategy for estate agents cannot be overstated
Engaging social media content not only fosters a sense of transparency but also helps potential clients connect on a personal level with an estate agency, says Richard Combellack.
Understanding PECR: Implications for UK estate agents’ marketing practices
In the ever-evolving landscape of data protection regulations, estate agents in the UK are urged to familiarise themselves with the Privacy & Electronic Communications Regulations, as they impact marketing…
By Paul Offley
Estate agents urged to ‘take proactive measures’ to protect against cyber incidents
Cyber attacks and claims are on the rise, and estate agents need to be prepared, warns Paul Offley of The Guild of Property Professionals.
By Paul Offley
Companies in this article
nurtur.groupMost read
Rising star joins super-prime brokerage as its youngest PCL director
Chelsea specialist Jessica Moreton has made the move to UK Sotheby’s International Realty from Douglas & Gordon.
Homes of the Rich & Famous: Celebrity-owned properties sell twice as fast as ‘normal’ listings
An A-list occupant can generate a huge buzz for a new instruction, reports Beauchamp Estates, but the effect on the property's value is less obvious.
By PrimeResi
Savills installs new sales boss in Notting Hill
Dan Martin returned to the agency earlier this year following a stint at UK Sotheby’s International Realty.
Beyond interior design: St George MD on rethinking the role of the showhome
Marcus Blake talks us through the Berkeley Group developer's new creative direction, and shows off its first completed in-house design effort.
By Marcus Blake
Stamp Duty ‘should be abolished as part of a wholesale reform of property taxation’
'SDLT certainly should not be increased,' declares an in-depth new report by the Institute for Fiscal Studies, and 'a well-designed tax system would have no place for SDLT at all.'
By PrimeResi
‘Westminster’s fastest-selling luxury residential development’ reaches completion
With 70% of apartments sold before completion, Native Land heralds 'not only a design triumph but a commercial success' at 100 George Street.
By PrimeResi
Property industry reactions: Tories pledge to ‘abolish’ Stamp Duty
Stamp Duty is 'a bad tax, an un-Conservative tax', says Kemi Badenoch.
By PrimeResi
Five-star Belgravia project sets London price records
The Peninsula London has reportedly proved popular with billionaire buyers from the United States.
Grosvenor names new UK CEO
Jamie Whitty-Lewis has been promoted following James Raynor's move to lead the international property business.
By PrimeResi
Luxury agency sells brace of storied PCL penthouses
Beauchamp Estates confirms sales of Belgravia and Marylebone apartments once home to Christine McVie and Mick Jagger, as part of a £100mn run of deals.
LATEST ARTICLES
Sales supply dips in prime London
4% fewer £2mn+ homes were available to buy on the open market in Q3 than in Q2.
By PrimeResi
Prime London Property Market Snapshot: Week 41, 2025
Our weekly LonRes update suggest -50% fewer sales were agreed in Week 41 this year compared to the same seven days in 2024.
By PrimeResi
In Pictures: Mayfair mega-mansion with royal provenance seeks £25k per week
18th century townhouse on Charles Street is billed as 2025's finest super-luxury lettings listing.
‘Off-market’ sales activity falls, but still accounts for a fifth of £1mn+ deals
One in six residential sales across England & Wales in the last three years went through without public marketing, reports TwentyEA - rising to 20% in the £1mn+ market.
By PrimeResi
Chestertons bolsters London super-prime lettings team
Big-brand estate agency eyes 'strategic growth' in top-end rental sector with new Head of Super Prime Lettings.
By PrimeResi