Searching for the wow factor: Exploring the 'next level features' tempting today's trophy home buyers

Views

From hotel-branded residences to resort homes, demand for trophy assets remains strong amongst the global super-rich, says Jennifer Woodring of Luxury Portfolio International.

Written by

Jennifer Woodring

Vice President, Marketing & Brand Collaborations at Luxury Portfolio International

As the Vice President of Marketing and Brand Collaborations at Luxury Portfolio International, I am passionate about creating and executing innovative marketing strategies that elevate the brand and generate value for our members and partners. With over 10 years of experience in luxury retail, hospitality and real estate industries, I have developed a deep understanding of the needs and preferences of affluent consumers and how to reach and engage them through various channels and platforms.

This content is available only to PrimeResi Members.

If you have a membership login below, otherwise join Prime Resi today for full access to the Journal of Luxury Property.

Main image: Aston Martin Residences, Miami

Feature

Fresh analysis by luxury estate agency Beauchamp Estates looks into the wealth and lifestyles of the global super-rich.
Views

Lifestyle and security are the most important elements for UHNW purchasers, writes Steve McGregor, but those things will look very different in a post-pandemic world…
Views

Flora Harley explains how preferences are shifting amongst younger ultra-high-net-worth individuals around the world...