Main image: PCL underperformed other areas of Prime London during 2025
Revealed: The PCL neighbourhoods where more than 9 in 10 homes sell at a discount
Private bank Coutts tells its clients where to unearth the biggest price cuts in the capital's Golden Postcodes.
Revealed: London’s ‘most desirable neighbourhoods’
Savills has used socio-economic and health data from the Census alongside house price records to rank the capital's top enclaves for prime and super-prime property buyers.
Out with the old: Wealthy buyers shunning PCL’s period homes in favour of luxury new-builds
London's crop of luxurious new developments are commanding a 30% premium amongst time-poor UHNW buyers, according to new research.
Pick of the Postcodes: Which neighbourhoods are driving the PCL market right now?
Buyers have been honing on on Bayswater & St John's Wood in search of relative value and the right type of stock, reports boutique agency.
Most read
PCL heavyweights to build London-UAE corridor for Sotheby’s International Realty
Knight Frank & Savills high fliers brought in to create 'specialist cross-border partnership' focusing on luxury transactions.
Savills names new Mayfair sales head
Nick Verdi takes the reins of agency’s high-profile operation based on North Audley Street.
Ex-Savills director joins Moveli
Upper-market brokerage continues to scale its national agent network.
OB Private scales up with senior hires & new brokerage arm
Six new recruits arrive - including an established team from Chestertons - as PCL agency rolls out broker platform alongside employed structure.
Savills appoints new lettings heads in Surrey
Agency strengthens Cobham and Guildford teams as regulation reshapes the rental landscape.
London’s prime rental market has slumped, but there’s a super-prime bright spot
Survey of the capital's luxury lettings scene reveals key trends, big deals & an out-performing neighbourhood...
Much Ado About Nothing: Why bifurcation, not decline, is the real story in Prime Central London
Richard Rogerson explains how quality is now defining liquidity in the capital’s top neighbourhoods - and flags more key trends to watch in 2026, from shifting demographics to the return of debt.
House Collective adds Hamptons veteran as London expansion gathers pace
Alister Shaw and Paul Davis bolster boutique firm’s West and North London teams.
Call for urgent demand-side stimulus as worst-case risks emerge for London’s new-build pipeline
Industry analysis flags risk of sharp slowdown and potential developer exit as existing projects near completion.
In Pictures: Rare Connaught Square townhouse hits the market at £6.5mn
Agency debuts Grade II listed residence on high-profile W2 garden square.
LATEST ARTICLES
OB Private scales up with senior hires & new brokerage arm
Six new recruits arrive - including an established team from Chestertons - as PCL agency rolls out broker platform alongside employed structure.
Former Perkins&Will London chief launches AI rental platform
Ex-architecture MD bets on proprietary LLM and geospatial engine to disrupt postcode-led property search.
Ten Charts: What global luxury homebuyers want, where they’re going, and what’s worrying them
Survey of Sotheby’s global agents reveals portfolio buying habits, security concerns, tax sensitivities and uneven price growth.
‘A celebration of craft, materiality & artistic expression’: Inside The Whiteley’s latest design collaboration
With more than three-quarters of apartments now sold, the Bayswater landmark unveils another 'Designer Collection' apartment, created by Irish interiors maven Maoliosa Murray.
Cohort agrees £20mn loan against £56mn Mayfair home
Big-ticket refinancing was agreed in only three weeks.