The problem with using £psf to analyse development opportunities
Developers need to understand that we are in a very different market now, says Alexander Lewis...

Alexander Lewis is an MRICS residential development and investment specialist with over twenty years’ experience in the Prime Central London market.
Hotspots & Slow Burners: On the makings of a successful, sustainable district
Don't overlook established enclaves in search of exciting regeneration opportunities, says Alexander Lewis - these are places where people love to live, which is key to the long term performance of any…
Defining the key value drivers in property; why you shouldn’t mistake a good spec for a good scheme
The most valuable scheme to have ever sold in London had no services and a basic but elegant specification - but it offered space and scenery par excellence, says Alexander Lewis...
Market Snapshot: Prime London’s inner & outer commuter zones
Prime property prices in London's Outer Commute just posted positive growth for the first time in two years, says Savills, but commuter homes closer to the capital are falling...
By PrimeResi
Most read
Former embassy sold in Mayfair’s biggest house deal of 2025
‘Landmark’ sale of £22mn Park Street mansion shows resilience of PCL market, say agents.
In Pictures: ‘One of the finest homes in South West London’ hits the market at £25mn
Agents expect 17,000+ sq ft trophy home in Fulham to attract strong interest from PCL-based buyers seeking scale & seclusion.
In Pictures: Vast Georgian-style mansion in Kensington seeks £35mn
'This really is the house which has everything,' says sales agency.
Russell Simpson builds Mayfair team
Beau McCarty has joined Hermione Russell's recently-opened office.
By PrimeResi
St John’s Wood villa with supermodel provenance returns to agency’s books after 30 years
Arlington Residential brings Greville Road property back to market at just under £6mn - three decades after first selling it for under £800k.
Charles Curran: Forget the hype, this is reality
Boutique estate agency boss (and former private equity banker) rails against misplaced optimism - calling for honesty, realism and tough love in today’s Prime Central London market.
Green light for ‘landmark’ redevelopment scheme in Chelsea
Transformation of one of the neighbourhood's 'most iconic sites' is due to deliver 24 luxury homes and a flagship retail space.
Historic St James’s building sold after luxury redevelopment
Obbard's corking rental scheme for wine merchant Berry Bros resulted in 'a very significant uplift' in value.
By PrimeResi
Is the Prime London sales market turning a corner?
Latest LonRes data shows strong pick-up in under offer numbers and stabilising values - along with signs of a resurgence at the very top-end
Brokerage recruits ex-Savills department head
Sam Pagett will be covering the Cheltenham patch as a Moveli broker.
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Hybrid agents gain ground in the £1mn+ market
TwentyEA flags 'a notable changing of the guard' in the estate agency arena, as a broker platform posts dramatic growth.
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