Prime Is An Island: How the prime locations of London have evolved
Industry veterans William Carrington & Rupert des Forges tell the fascinating story of how London's premier postcodes have changed over the past few decades, and share their unique insight into the demands of today’s prime buyer...
Written by
William Carrington & Rupert des Forges
William Carrington, Chairman of LonRes & Rupert des Forges, Partner and Head of Prime Central London Developments, Knight Frank at
LonRes, Knight Frank
William Carrington co-founded LonRes.com in 2000. A subscription-only service providing real-time data for estate agents, relocation agents, valuers and surveyors operating in the London area, Lonres.com owns the largest archive of sales and lettings transactions in central London and further provides tailored data and research analytics to its customers. William is a director of CLEA Ltd, which publishes the London Magazine, and is a consultant to Boston Radford Chartered Surveyors. He has nearly 30 years’ experience in the central London residential market and is known to all of London’s best agents. He commutes to and from Northumberland every week.
Prime Central London ‘has now bottomed out’ – Savills
Back to work plans are boosting demand for town and city homes, says Savills, but the country house and coastal property markets are still riding high.
Super-prime recovery: £36.8bn is currently targeting London’s £10m+ property market
Infography: London's super-prime property market in seven charts.
By PrimeResi
New-build homes now account for over a third of London’s super-prime property sales
Resilient demand in the face of uncertainty has boosted new developments' £10m+ market share from 18% to 34% in the last two years, reports Knight Frank, as the super-rich prioritise security and hotel-grade…
By PrimeResi
Companies in this article
LonResMost read
IWD2026: Prime resi industry leaders on the moments that changed everything
To mark International Women’s Day, senior figures from across the sector reflect on the decisions, risks & pivots that shaped their lives & careers - from ‘sliding doors’ moments to leaps of faith.
High-profile private members club seeks Branded Residences Director
Soho House reveals it is 'launching a new Branded Residences vertical.'
By PrimeResi
Tom Bill: How the Middle East conflict could affect the UK housing market
Rising energy prices and shifting rate expectations could reshape mortgage costs and buyer sentiment, explains Knight Frank’s head of UK resi research.
By Tom Bill
Rupert des Forges: ‘London is becoming a dip-in, dip-out city for the super-rich’
'The capital might not be [UHNWI's] full-time base any more,' says Knight Frank veteran, 'but it is still an anchor for social & business life.'
By PrimeResi
Interview: Michael S. Liebowitz on Douglas Elliman’s global push – and what brokers need to know about today’s UHNW clients
The US brokerage chief on what American and European markets can learn from each other, choosing the right local partners and London’s role as a global hub.
D&G adds new central London partner
Lettings specialist Sharlotte Cooper previously ranked among Hamptons’ top performers.
Top-end country agency lines up £80mn of stock as selling season starts early
The Private Office founder Trevor Kearney cites 'quiet confidence' as some very high-end Surrey residences are brought to market.
Banking heavyweight flags postcode divergence across Prime London market
Buying conditions are ‘favourable’, says Investec, as analysis points to opportunity across three key districts.
Ranked: Britain’s most expensive streets in 2026
Rightmove's analysis is based on asking prices, and only includes addresses with at least five open-market listings in January.
By PrimeResi
Big-brand agency franchise in PCL goes up for sale
Winkworth is seeking an 'entrepreneurial property expert' to take over the established hub in one of the capital’s top HNW hotspots.
LATEST ARTICLES
Vabel picks sales agents for flagship Bayswater scheme
DDRE Global & Savills will launch apartments at Vabel Townhouse later this Spring.
By PrimeResi
RBKC planning systems back online after cyber attack
Council begins tackling backlog of around 1,700 planning applications after four-month shutdown.
Bottoming Out? Why the prime Cotswolds market is now on the turn
Savills says top-end country house prices are 'starting to stabilise' after their post-pandemic correction, flagging particularly strong demand from American buyers...
By PrimeResi
Ex-Hamptons & Domus Nova agent joins expanding brokerage
Chris Shaw has made the move to Harding Green after more than 20 years specialising in the markets of RBKC & Westminster.
Long-running super-prime listing in Highgate finds a taker
Striking contemporary mansion first appeared on the open market in 2019, asking £40mn.