Opinion: The importance of a social media strategy for estate agents cannot be overstated
Engaging social media content not only fosters a sense of transparency but also helps potential clients connect on a personal level with an estate agency, says Richard Combellack.

Richard Combellack is Chief Commercial Officer at nurtur.group (the parent company of businesses including The Guild of Property Professionals, Fine & Country, Starberry and LeadPro)
New ‘big data’ platform allows estate agents to mine detailed property intel
Homesearch aims to become 'the port of call for residential property information, transaction history, demographic data, insights and reporting'
By PrimeResi
OnTheMarket reports strong financials; outlines ‘more than a portal’ growth strategy
6.5-year-old property portal has reported success in converting free trials into paying customers, with Group Revenue jumping by nearly 50%.
By PrimeResi
Agents’ property market webinars attract thousands of clients
Property firms are turning to virtual broadcasts to offer market insights and maintain client relations in the lockdown.
By PrimeResi
Companies in this article
nurtur.groupMost read
Valouran assembles top team for £200mn Bishops Avenue scheme
The super-prime developer's flagship North London project, Bishops Avenue Gardens, is due to launch this autumn.
The Times: Is London’s housing market on the edge of freefall?
PCL agents report steep ultra-prime slowdown as tax changes drive flight of international buyers.
‘A lot has changed over the last six months’: Savills slashes 2025’s house price growth forecast
But the five-year outlook for the mainstream market has been slightly upgraded.
By PrimeResi
John D Wood & Co recruits former Foxtons Ops Director
Shaun Lloyd-Griffiths joins longstanding prime agency as it navigates an 'important period of growth'.
Rumourmill: Reeves ‘to defy’ wealth tax calls
Chancellor reportedly distances herself from proposals to raid the rich.
Is the Prime Central London market ready for the Great Wealth Transfer?
Alpa Bhakta explores 'a profound generational & cultural transition that could have a significant impact on how & where money is spent, saved & invested.'
By Alpa Bhakta
Savills appoints new sales chief in East London
Jen Holmes has risen from valuer to Head of Sales in under five years.
By PrimeResi
Binghatti reports record H1; rolls into Knightsbridge
The luxury UAE developer's profit surged almost threefold in the first six months of 2025 amid strong demand for Dubai real estate.
Renovated A-list Cotswold farmhouse seeks £22.5mn
'Kitesbridge Farm is a landmark estate blending historic charm with modern architecture and top-tier design,' says UK Sotheby’s International Realty.
By PrimeResi
Standout sale at The OWO ‘underscores the enduring appeal of London’
‘One-of-a-kind’ £17.95mn residence sold in latest marquee deal at landmark Whitehall development.
LATEST ARTICLES
Rightmove revenue & profits jump 10%
'We see a long runway of opportunity for digitalisation of the property ecosystem,' says property portal CEO Johan Svanstrom as revenue & profits rise again.
By PrimeResi
eXp Realty expands into Japan
The move heralds 'a complete reset' for Japan's real estate brokerage industry, says boss Ken Tanaka.
By PrimeResi
‘We’re kicking ass’: Michael McHale & Sam Patterson of KIRE on rewriting the estate agency rulebook
'We realised that agents could become the glue that brings a community together': PrimeResi meets the founders of NW London’s hottest boutique property agency.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
AED400mn Abu Dhabi mansion sets new price record
Aldar's beachfront house in Faya Al Saadiyat features interiors by 1508 London.
By PrimeResi