On this year’s key buying trends and the outlook for 2021
Buying agent Sara Ransom reports on what London buyers have really been after this year, and predicts which areas will be in demand on the other side of the Christmas holidays...

Having started in the estate agency business as a new graduate from Exeter University, Sara undertook a graduate training scheme with Hamptons, one of the top estate agents in London. Sara remained in estate agency, working in South West and Central London for over thirteen years. She then moved to buying agency to work with Phil Spencer (Location, Location, Location) before joining Stacks London 7 years ago.
Seven key trends in London’s super-prime sales market
2018 was the biggest year for £20m+ deals in the capital since 2014, reports Knight Frank, although volumes fell by nearly a fifth across the wider-super prime sector...
By PrimeResi
DAMAC chief: ‘I see 2019 as a year of opportunity in London’
Current uncertainties around Brexit offer just the right conditions to strike great property deals, says billionaire Emirati developer Hussain Sajwani...
By PrimeResi
Why new is the new old for today’s prime property buyers
Attitudes towards new-builds are changing in London as developers continue to up their game, suggests buying agent Sara Ransom...
By Sara Ransom
Companies in this article
Stacks Property SearchMost read
Valouran assembles top team for £200mn Bishops Avenue scheme
The super-prime developer's flagship North London project, Bishops Avenue Gardens, is due to launch this autumn.
The Times: Is London’s housing market on the edge of freefall?
PCL agents report steep ultra-prime slowdown as tax changes drive flight of international buyers.
‘A lot has changed over the last six months’: Savills slashes 2025’s house price growth forecast
But the five-year outlook for the mainstream market has been slightly upgraded.
By PrimeResi
John D Wood & Co recruits former Foxtons Ops Director
Shaun Lloyd-Griffiths joins longstanding prime agency as it navigates an 'important period of growth'.
Rumourmill: Reeves ‘to defy’ wealth tax calls
Chancellor reportedly distances herself from proposals to raid the rich.
Is the Prime Central London market ready for the Great Wealth Transfer?
Alpa Bhakta explores 'a profound generational & cultural transition that could have a significant impact on how & where money is spent, saved & invested.'
By Alpa Bhakta
Savills appoints new sales chief in East London
Jen Holmes has risen from valuer to Head of Sales in under five years.
By PrimeResi
Binghatti reports record H1; rolls into Knightsbridge
The luxury UAE developer's profit surged almost threefold in the first six months of 2025 amid strong demand for Dubai real estate.
Renovated A-list Cotswold farmhouse seeks £22.5mn
'Kitesbridge Farm is a landmark estate blending historic charm with modern architecture and top-tier design,' says UK Sotheby’s International Realty.
By PrimeResi
Standout sale at The OWO ‘underscores the enduring appeal of London’
‘One-of-a-kind’ £17.95mn residence sold in latest marquee deal at landmark Whitehall development.
LATEST ARTICLES
Rightmove revenue & profits jump 10%
'We see a long runway of opportunity for digitalisation of the property ecosystem,' says property portal CEO Johan Svanstrom as revenue & profits rise again.
By PrimeResi
eXp Realty expands into Japan
The move heralds 'a complete reset' for Japan's real estate brokerage industry, says boss Ken Tanaka.
By PrimeResi
‘We’re kicking ass’: Michael McHale & Sam Patterson of KIRE on rewriting the estate agency rulebook
'We realised that agents could become the glue that brings a community together': PrimeResi meets the founders of NW London’s hottest boutique property agency.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
AED400mn Abu Dhabi mansion sets new price record
Aldar's beachfront house in Faya Al Saadiyat features interiors by 1508 London.
By PrimeResi