Main image: The Angel O’Donnell-designed show apartment at The Dumont sparked a bidding war when it hit the market last year at
On the future of the show apartment (& how the cookie-cutter approach went stale)
Developers and designers can no longer expect to woo people with a white-gloss kitchen and accent wall splashed with shades of Pixie Breath or Mermaid’s Flipper, writes Richard Angel - these days, the more personalised the product, the greater the results...

Richard Angel is co-founder of interior design studio Angel O’Donnell.
First Look: Inside Elicyon’s £24m show apartment at Chelsea Barracks
Charu Gandhi's super-prime interior design studio unveils a military-inspired project at Qatari Diar's £3.5bn scheme in Belgravia...
By PrimeResi
Clivedale unveils Arney Fender Katsalidis-designed show apartment at The Mansion
Super-prime developer pulls the covers back on the first completed unit at its debut resi scheme
By PrimeResi
HBA Residential hires top 1508 director; confirms raft of super-prime project wins
The London-based arm of global design firm Hirsch Bedner Associates has recruited William Evans as Director of Europe, and secured a string of prestigious projects - including a revamp of the 'UK's most…
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Interview: New UK Sotheby’s International Realty MD Alex Isidro on what’s next for the luxury brokerage
PrimeResi quizzes the high-profile real estate agency's recently-appointed boss about bumper sales figures, brand-building, and why this business is 'all about people, not property'.
‘Landmark’ townhouse sale concluded in Chelsea
'Discerning buyers are focusing on best-in-class assets', says agency, confirming sale of near-£28mn trophy home as part of £100mn deal run.
Government proposes the ‘biggest shakeup to the homebuying system in this country’s history’
Consultations have opened into significant & wide-ranging reforms that promise to 'rewire a chaotic system which has become a barrier to homeownership.'
By PrimeResi
Country house guru Sweeting joins high-end valuation firm
Longstanding Knight Frank figure has taken up a consultant role at James Wyatt's Parthenia.
Seven key themes in the global branded residences sector
From standalone towers to wellness-led living, these are the big trends shaping luxury branded residences worldwide.
Influential committee calls for ‘major reform of the whole property tax system’
'The case for major reform of the whole property tax system – from Stamp Duty Land Tax to Inheritance Tax to Council Tax and VAT – is almost unarguable,' says Sir Vince Cable.
By PrimeResi
Unseasonably slow September for London’s top-end property markets
Fresh analysis reveals the impact of pre-Budget jitters on the capital's high-value sales and lettings sectors.
Luxury developer Amara Property adds Sales & Acquisitions Director
Warren Leader has joined Rutu Buddhdev's team.
By PrimeResi
In Pictures: ‘Immaculate’ Mayfair townhouse-mansion seeks £10.95mn
Thoroughly refurbished home is on the well-preserved Chesterfield Street - once home to Regency-era trend-setter Beau Brummell.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
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Property market remains ‘muted’ as buying activity weakens
Demand, supply, prices & buying activity all declined further in September, reports the RICS.
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