Main image: The Angel O’Donnell-designed show apartment at The Dumont sparked a bidding war when it hit the market last year at
On the future of the show apartment (& how the cookie-cutter approach went stale)
Developers and designers can no longer expect to woo people with a white-gloss kitchen and accent wall splashed with shades of Pixie Breath or Mermaid’s Flipper, writes Richard Angel - these days, the more personalised the product, the greater the results...

Richard Angel is co-founder of interior design studio Angel O’Donnell.
First Look: Inside Elicyon’s £24m show apartment at Chelsea Barracks
Charu Gandhi's super-prime interior design studio unveils a military-inspired project at Qatari Diar's £3.5bn scheme in Belgravia...
By PrimeResi
Clivedale unveils Arney Fender Katsalidis-designed show apartment at The Mansion
Super-prime developer pulls the covers back on the first completed unit at its debut resi scheme
By PrimeResi
HBA Residential hires top 1508 director; confirms raft of super-prime project wins
The London-based arm of global design firm Hirsch Bedner Associates has recruited William Evans as Director of Europe, and secured a string of prestigious projects - including a revamp of the 'UK's most…
Most read
Top-end property brokerage rolls out global buying advisory service
UK Sotheby’s International Realty launches dedicated offering for HNWIs acquiring prime property across key international markets.
Interview: Stuart Bennett of Domus Nova on off-market deals, winning UHNW loyalty & the new rules of super-prime
One of London's most successful property agents talks us through his journey to the top, how the luxury market is faring in 2025, and what today's ultra-wealthy clients really value in an advisor.
‘Magnificent’ renovated Gothic Manor in the Cotswolds seeks buyer
This is the first time Stanley Park has been offered for sale as a single residence, following a huge restoration & a rockstar rental.
By PrimeResi
Super-prime St John’s Wood townhouse pitched as ‘possibly the best value home in the area’
Multi-million-pound price cut makes 'ambassadorial' Hamilton Terrace residence one of PCL’s best deals, says agency.
Echlin signs industry big-hitter Collins as £200mn luxury pipeline takes shape
Mark Collins, the former Chairman of Residential at CBRE, has joined the expanding design & development firm as non-exec director.
Cain taps ex-Six Senses CEO for global luxury investment drive
Major-league investor enlists industry heavyweight Neil Jacobs as it doubles down on high-end real estate.
Opportunity in the age of reform: On prime lettings & the Renters’ Rights Bill
Rather than undermining the sector, sweeping changes coming down the line will prove a catalyst for evolution, argues Yasmin Ulhaq.
By Yasmin Ulhaq
Standout homes in London & East Sussex make Stirling Prize shortlist
Japanese-inspired South London residence & reinvented Hastings house among six projects shortlisted for UK architecture’s top honour.
Survey reveals shifting UHNWI strategies in PCL
Savills poll of leading advisers shows London’s ultra-wealthy reassessing residency amid mounting tax pressures.
Reeves confirms Budget date: 26th November
Prime property taxes are in the Treasury's crosshairs.
By PrimeResi
LATEST ARTICLES
Historic St John’s Wood school building set for luxury resi revival
Swift consent secured for MWA-designed plans to restore former residence & studio of the artist John O’Connor.
Deal sealed on rare penthouse overlooking Regent’s Park
Boutique firm tucks away 4,000 sq ft spread at close to its £7.5mn guide as part of £30mn deal run.
Knight Frank strikes Abu Dhabi alliance with Henry Wiltshire
Global property consultancy ramps up UAE capital presence via new tie-up.
Connells buys Cambridgeshire estate agency
Hamptons owner's eleventh business acquisition of the year so far 'unlocks several new market locations'.
By PrimeResi
UK’s finely balanced housing market ‘vulnerable to bad news’
Sales activity has stabilised after H1's stamp duty disruption but heightened uncertainty is casting a shadow, reports Acadata.