Main image: background.
On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Most read
Savills star Sarah Peck joins UK Sotheby’s International Realty
The luxury estate agency is assembling a stellar team as it embarks on a 'new era' under its new owner.
Knight Frank expands super-prime lettings team
Property firm adds new faces to its top-tier lettings teams in Prime Central London and in South West London & the Home Counties
John D Wood installs new Head of Sales
James Waight's promotion marks 'a new era of leadership', says the prime estate agency.
Valouran tees up £200mn luxury resi scheme on Billionaires’ Row
Alex Michelin & Matthew Robertson's new development firm announces plans to deliver a 30-unit scheme on The Bishops Avenue, just weeks after embarking on a top-end project in St John's Wood.
US celebrity advisors team up with boutique British property agency
Compass Sports & Entertainment Division has partnered with David Johnson's INHOUS in the UK & Ireland
Boutique branded resi scheme in Chelsea tops out
Apartments at The Lucan - London’s first standalone Autograph Collection Residences - will come with a suite of five-star services laid on by luxury hotelier Marriott.
Forecast: PCL rents set to soar 24% by 2027, while property values likely to climb 8%
Knight Frank has updated its property market forecasts, expecting Prime Central London prices to out-perform other markets over the next five years.
Huge profit surge for London-listed branded residence developer Dar Global
The property developer, which floated in London earlier this year, is working with top-flight luxury brands including Lamborghini, Missoni and Dolce & Gabbana.
LATEST ARTICLES
In Pictures: ‘Extraordinary’ riverside mansion in SW London seeks £15mn
8,000 sq ft trophy home in St Margarets comes with access to a 12-acre 'secret' garden.
‘Prime markets furthest from London are holding up the strongest,’ says Savills
Scotland is now the UK's 'top performing' prime property market.
Stuart Baillie: Five ways to solve the housing crisis
Housing delivery will be a key battleground issue in the run-up to the next election – and herein lies the problem, says Knight Frank's head of planning...
Super-prime developer lists west London former vicarage at £6.95mn
K10 Group founder Kam Babaee has owned the Gothic-style mansion in Chiswick since 1999.
How Artificial Intelligence is reshaping the UK property industry
'Estate agents that embrace AI can gain a significant competitive advantage by streamlining operations, making data-driven decisions, and delivering personalised customer experiences,' says proptech and…