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On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
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Revealed: London’s ‘most desirable neighbourhoods’
Savills has used socio-economic and health data from the Census alongside house price records to rank the capital's top enclaves for prime and super-prime property buyers.
Deal sealed on ‘exquisite’ £27.5mn Clarges Mayfair apartment
Knight Frank secures sale of extra-special dual-aspect unit in 'iconic' super-prime scheme opposite Green Park.
Construction starts on REDD’s ‘ultra-luxury’ Kensington Palace Gardens project
Grade II* listed London mansion is being transformed into a set of top-end apartments by a world-class team.
Investor swoops on South Ken apartment block
London is offering 'great value' right now, says firm.
Mayfair mews project secures £6.5mn loan
Developer plans a 'transformative' redevelopment of the house on Mount Row, funded by a big-ticket loan from CapitalRise.
Regal ‘repositions’ as expansion plans take shape
Resi-led developer creates new brand portfolio to support 'increasingly diversified' strategy
Luxury agency adds new sales director in Knightsbridge
Anna Isajenkowa has joined United Kingdom Sotheby’s International Realty from Savills.
Historic Cadogan Place building available for the first time in 60 years
Freehold property, currently arranged as flats, is a 'gardener & historian's dream'
In Pictures: Handelsman’s Manhattan Loft Gardens penthouse seeks £17.5mn
Visionary property developer's 40th-floor home 'is a rare gem in the London luxury property market that stands out thanks to its awe-inspiring views and unique architectural brilliance,' says Becky Fatemi…
Agency lists Westminster townhouse at £11mn after virtual valuation
Super-prime property near Buckingham Palace is 'one of the most expensive houses ever to reach the market without a physical valuation'
LATEST ARTICLES
Irene Luke joins Savills Private Office
Co-head of Savills Monaco has expanded her role & is now part of the agency's elite global network of HNW specialists
Super-rich buyers circle as Caudwell’s £2bn Mayfair scheme takes shape
Luxury developer updates on progress as landmark project moves to advanced phase of construction.
CoStar to acquire digital visualisation firm Matterport
OnTheMarket owner agrees to buy leading virtual tour tech firm.
Price growth in prime country market turns positive
Prices ticked upwards by 0.3% in the first quarter of the year, the first positive quarterly growth seen since June 2022
Australian luxury property big-hitters team up with former Knight Frank partner for new private office venture
Based in the Asia Pacific and the Middle East regions, Origin Private Office has already transacted on over US$100mn worth of prime property, and is advising on a branded resi development project.