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On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Most read
Lai among senior hires as UK Sotheby’s bolsters PCL line-up
Brokerage's recruitment drive continues as top-end operators join from firms including YOUhome and Chestertons.
In Pictures: $400mn LA mansion becomes world’s most expensive open-market property listing
Agents describe the eight-acre estate as the 'Crown Jewel of Los Angeles'.
In Pictures: Soho House founder’s private Scottish island hits the market with £10mn eco-lodge plans
Inchconnachan has been listed for sale at £3mn as-is, or at £10mn for a turn-key luxury retreat delivered under the 'direction & vision' of hospitality maven Nick Jones.
US buyers drive £16mn of deals at luxury Mayfair scheme
Penthouse at REDD’s 6 Charles Street changes hands amid a flurry of American-led activity.
‘Absolutely brutal pricing’ now the only way to get activity, says top PCL agent
Winkworth flags 'major reset' as market adjusts to a new reality.
Knight Frank notches up £173mn of prime country sales in Q1
Correctly priced homes are still attracting competitive interest despite an uncertain backdrop, says agency.
A buying agent’s view: On holding positions, spring optimism & a market in search of stability
Jamie Freeman discusses fragile confidence, lifestyle-led demand and why off-market deals are on the rise.
Jo Eccles: Overconfidence is costing buyers in the core market
Eccord's MD runs through three key themes in the PCL market this month, including a disconnect between buyer expectations and reality - and why it's becoming harder to correctly interpret pricing.
‘Last man standing’ London set for H2 inflection, predicts agency
The capital's prime resi market is overdue a resurgence in 2026, suggests one bullish property firm - citing a 'structural decline of every serious global alternative'.
Savills appoints two new heads of lettings in south west London
Aaliyah Joumana & Morgan Frewin will lead departments in Bishops Park & Richmond respectively.
LATEST ARTICLES
Revealed: How much the new ‘mansion tax’ will cost before implementation
The incoming High Value Council Tax Surcharge is likely to cost 'almost £400mn before a penny is collected' - then generate around £1.4bn for the national coffers in its first three years of operation.
Lai among senior hires as UK Sotheby’s bolsters PCL line-up
Brokerage's recruitment drive continues as top-end operators join from firms including YOUhome and Chestertons.
‘Absolutely brutal pricing’ now the only way to get activity, says top PCL agent
Winkworth flags 'major reset' as market adjusts to a new reality.
International demand for UK homes has dropped 10% in the last year
American interest has climbed as European demand dwindled and Middle Eastern buyer numbers dropped sharply.
Knightsbridge townhouse with Royal connections & Versailles-inspired interiors seeks £8.25mn
Selling agents say this former sculptors' studio 'has the potential to be one of the finest residences in Knightsbridge.'