Main image: background.
On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Simon Deen is Founder at Simon Deen Real Estate.
What to read next
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
By PrimeResi
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Companies in this article
Aston ChaseMost read
Deals & Data: London’s £15mn+ market rebounds in blockbuster first half
Record-breaking sales, resurgent international demand and a surprise winner among the capital's super-prime neighbourhoods - but buyers are still calling the shots.
Property Industry Reactions: New PM Burnham installs Downing Street team
UPDATED: Former Defence Secretary John Healey replaces Rachel Reeves as Chancellor of the Exchequer; Angela Rayner returns to the Cabinet as Housing Secretary.
By PrimeResi
St John’s Wood mansion trades in £29mn deal
Latest NW8 mega-deal revealed in official records.
Knight Frank launches ‘second phase’ of broker recruitment drive
The big-brand estate agency has received 130 enquiries from would-be self-employed brokers so far, with eight being appointed in the last eight weeks.
By PrimeResi
Knightsbridge developer cuts resi for hotel & spa scheme
RBKC has approved a PLP-designed hotel/spa on Pavilion Road, replacing an earlier mixed-use consent with apartments.
By PrimeResi
Super-prime buying ‘flurry’ drives London’s £5mn+ market
New analysis reveals how many high-value sales went through in Q2, plus which outer-prime neighbourhood has joined London's top three £5mn+ enclaves for the first time.
By PrimeResi
Resi developer’s global survey reveals ‘what the world thinks of London’
London Square research finds the capital leading the pack for careers and resi investment, with overseas sentiment more upbeat than the domestic narrative might suggest.
Has Hamilton Terrace become NW London’s hottest address?
The St John's Wood street has notched up almost £100mn of house sales in the past 12 months.
Knight Frank signs new Mallorca agency partnership
Balearic agency boss heralds 'a full-circle moment'.
By PrimeResi
Veteran sales director joins Douglas & Gordon
Former Aspire, KFH and Fine & Country operator joins London agency's self-employed network.
LATEST ARTICLES
Veteran sales director joins Douglas & Gordon
Former Aspire, KFH and Fine & Country operator joins London agency's self-employed network.
Super-prime buying ‘flurry’ drives London’s £5mn+ market
New analysis reveals how many high-value sales went through in Q2, plus which outer-prime neighbourhood has joined London's top three £5mn+ enclaves for the first time.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Developer reveals another Abu Dhabi mega-project
Mixed-use waterfront scheme on Yas Island will deliver 1,600 new homes, including branded residences.
By PrimeResi
LeadingRE adds 20 new firms across six continents
Around 500 indie agencies are now signed to the 63-year-old international luxury brokerage network.
By PrimeResi