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On the changing face of luxury property marketing
Targeting a specific buyer demographic is no longer a case of advertising in the right magazines, notes Simon Deen; the world has moved on, and buying patterns have been forever changed; but are even the portals prepared for what's coming next?
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
LonRes off-market listings top £1bn as agents look to soft-sell
'Particularly in these times when sellers may be hesitant about launching their property on to the open market, this service provides agents with an effective, softer option to offer their clients', says…
London’s luxury property market is still soaring, but stock levels are on the slide
LonRes has recorded some healthy transaction volumes above £2m, but prospective buyers are now facing a distinct lack of options…
Most read
Rightmove faces November hearing in £1.5bn agent fees claim
A big proposed collective action law suit will be considered by the Competition Appeal Tribunal later this year.
Government unveils detailed blueprint for new high-value homes levy
Consultation sheds light on how England’s so-called ‘mansion tax’ could work in practice - including key timelines and a potential premium for overseas owners.
New £100mn PCL fund completes first acquisition
Catalyst & REDD acquire rare Belgravia development project as 'opportunistic' investment drive gets underway.
Savills instructed on £45mn Georgian estate with over 1,700 acres
IN PICTURES: Inside one of the most significant country listings of 2026 so far, on the open market for the first time in a century.
In Pictures: 300-year-old Berkshire estate with royal roots & working vineyard hits the market
1705 mansion in 146 acres 'captures the English countryside dream’, say agents.
Maskells recruits Mayfair specialist Holmgren
The agency's new Director previously worked at Beauchamp Estates.
Buyer swoops on long-standing super-prime listing in Belgravia
Switzerland-based purchaser exchanged on turnkey mews amalgamation within a week of viewing.
Boutique Echlin-designed scheme launches in West London
CBRE appointed to market nine-unit heritage-themed project just off Westbourne Grove.
Luxury property auction firm launches super-prime home furnishing service
Concierge Curated 'directly responds to rising demand for move-in ready, fully furnished luxury properties.'
From sweet spots to sticking points: How property taxation is reshaping the UK’s prime markets
IN DEPTH: Analysis by Yolande Barnes and Middleton Advisors points to widening gaps between high-friction and low-friction parts of the market - and the implications for pricing and liquidity.
LATEST ARTICLES
Knight Frank’s Tom Bill on Burnham, bonds & the battle to attract wealth
Talk of council tax surcharges and capital gains tax reforms highlights how Labour politicians are leaning left as leadership speculation intensifies.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Behind the Railings: A lawyer’s guide to buying on London’s garden squares
From access rights to estate management schemes, the legal intricacies of the capital's private garden squares can catch out purchasers - and sometimes even their advisers - warns Robert Barham.
HNW law firm heralds revenue ‘milestone’
Boodle Hatfield's 'strategic focus on private capital' seems to be paying off.
Chelsea medal for Hamptons-backed garden inspired by modern urban living
The Transient Garden was created by RHS first-timer Rebecca Lloyd Jones, with a focus on flexible outdoor space for city dwellers.