Mark Wells: AI is the future of property search, so why are the major portals holding back?
Algorithms can easily improve the process of finding the perfect home, says the boss of off-market platform Invisible Homes, so why would the big players leave an open goal like this?

Mark Wells is the Founder & CEO of Invisible Homes.
Camilla Dell: Why both buyers & sellers should be wary of agents pushing social media
Champagne-fuelled launch parties and Instagram likes are unlikely to deliver real results in PCL's increasingly crowded marketplace, says buying agency boss...
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Mark Wells: Why off-market isn’t a gimmick – it’s a necessity…
Off-market exists because the open market is a broken model, argues the Invisible Homes boss.
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Companies in this article
Invisible HomesMost read
SevenCapital gears up for £1bn London expansion
Birmingham real estate investor-developer announces brace of key hires & plans trio of major projects in the UK capital, delivering over 1,000 new homes.
Residence One sets up new £60mn scheme in St John’s Wood
Luxury developer acquires St Mark’s Court for the follow-up to its fast-selling Allen House project in Kensington.
Nicolas Van Patrick swoops on Aylesford International’s rental business
Boutique Knightsbridge agency boosts RBKC presence with latest high-profile acquisition.
Queen Anne ‘masterpiece’ hits the market on Chelsea’s Cheyne Walk
In Pictures: Historic trophy home overlooking the Thames is one of the most notable listings of 2025 so far.
Leading property PR agencies to merge
Chanel Bailey's Elevate & Adam Foster's Ellwood have joined forces to create 'a dynamic & expanded powerhouse in the industry.'
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Douglas & Gordon launches £200mn+ property lending platform
James Evans' D&G has teamed up with Paul Oberschneider's Hilltop Capital Partners to create a new bridging finance platform.
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Knightsbridge apartment scheme pitched as London’s ‘ultimate multi-generational home’
In Pictures: Mdesign's ultra-prime boutique project on Pont Street is being marketed at ÂŁ54mn.
Ten Charts: Inside Foxtons’ big turnaround plan
Latest annual report reveals how the high-profile agency is approaching risk & opportunity, creating a 'more respectful and inclusive environment' - and deploying 'growth mode'.
Lucy Morton: Why landlords should keep calm & carry on
Change can be unsettling, but those who continue to provide quality homes and positive experiences for tenants have little to fear from the Renters Reform Bill, explains JLL's resi agency chief.
By Lucy Morton
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