Knowledge & Power: Pricing in the internet age
'You need to utilise the internet to your best advantage by asking a realistic initial price in order to gain as much traction as possible in the early stages of promotion'

Battersea Power Station resi sales to start next month
Battersea Power Station is "on track to begin construction in the summer and to begin hand over of Phase One to the new owners in 2016,” with residential sales slated to kick-off in Asia in January and…
By Prime Resi
Prime London’s top-end surges as vendor expectations cool
The average sale price in prime central London shot up by 27% to £4.
By Prime Resi
Opportunity Knocking: ‘Act now’ if you want a great deal in prime central London
Those able to move quickly may get a property that will look very good value in just a few months, says buying agent Nathalie Hirst...
By Prime Resi
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Interview: New UK Sotheby’s International Realty MD Alex Isidro on what’s next for the luxury brokerage
PrimeResi quizzes the high-profile real estate agency's recently-appointed boss about bumper sales figures, brand-building, and why this business is 'all about people, not property'.
£22mn penthouse sold in £50mn deal spree at top-end Kensington scheme
Lodha confirms launch date for next sales phase at Holland Park Gate following another run of big-ticket transactions.
Government proposes the ‘biggest shakeup to the homebuying system in this country’s history’
Consultations have opened into significant & wide-ranging reforms that promise to 'rewire a chaotic system which has become a barrier to homeownership.'
By PrimeResi
‘Landmark’ townhouse sale concluded in Chelsea
'Discerning buyers are focusing on best-in-class assets', says agency, confirming sale of near-£28mn trophy home as part of £100mn deal run.
London Square gears up to launch sales at landmark heritage conversion project
Ambitious transformation of former Surrey County Council HQ is to deliver 264 new homes, with completion set for 2027.
Country house guru Sweeting joins high-end valuation firm
Longstanding Knight Frank figure has taken up a consultant role at James Wyatt's Parthenia.
Seven key themes in the global branded residences sector
From standalone towers to wellness-led living, these are the big trends shaping luxury branded residences worldwide.
Influential committee calls for ‘major reform of the whole property tax system’
'The case for major reform of the whole property tax system – from Stamp Duty Land Tax to Inheritance Tax to Council Tax and VAT – is almost unarguable,' says Sir Vince Cable.
By PrimeResi
Luxury developer Amara Property adds Sales & Acquisitions Director
Warren Leader has joined Rutu Buddhdev's team.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
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Property industry reactions: Tories pledge to ‘abolish’ Stamp Duty
Stamp Duty is 'bad tax, an un-Conservative tax', says Kemi Badenoch.
By PrimeResi
Blue Book partners with French heritage property agency
Specialist agency announces first international tie-up, creating 'a joint Anglo-French platform for historically & architecturally significant property.'
By PrimeResi
Beyond interior design: St George MD on rethinking the role of the showhome
Marcus Blake talks us through the Berkeley Group developer's new creative direction, and shows off its first completed in-house design effort.
By Marcus Blake
In Pictures: 180-year-old St John’s Wood villa seeking £16.95mn
Agency lists rare 'generational' home on Cavendish Avenue, one of NW London's top resi addresses.
Helen Green Design names new studio director
Joanna Benton steps up at the Chelsea-based luxury interior design firm.