Is the Prime Central London recession anomalous?
It's been a particularly tough six years for the capital's prime property market, with tax changes, the threat of a hard-left Government, Brexit and Covid all impacting on sentiment; here, fund manager-turned-buying agent Fraser Slater explains why he believes PCL is looking 'anomalously cheap' right now...
Fraser is the CEO and Founder of Ludgrove. With 25 years experience as a Fund Manager and Property Developer in Chelsea, Fraser started Ludgrove with an ambition to create London's leading property buying agency. Fraser has a flair for spotting undiscovered property opportunities. This combined with his professionalism and expert negotiating skills honed on City trading floors, have won him the trust of some of the worlds' leading businessmen and entrepreneurs. Besides property his passions include cricket, skiing, football, rugby and the stock market. Fraser has lived in Prime Central London for over 20 years.
What to read next
Golden Postcode Opportunity: Is Prime Central London property now cheap?
Just how far have PCL prices fallen since 2014 and how much value does the area offer as an investment in comparison to other assets?
Three Phases: How prime London’s property market will emerge from the Covid-19 lockdown
The ongoing Coronavirus lockdown will be followed by a "mini-boom" in prime London's property market, predicts super-prime specialist estate agency Beauchamp.
By PrimeResi
Could now be the time to buy in Prime Central London?
With applicant numbers and offers both on the rise, the appetite amongst potential buyers appears to be returning, says LonRes' research chief Marcus Dixon...
By Marcus Dixon
Companies in this article
Ludgrove PropertyMost read
Super-prime construction firm builds leadership team
Knowles makes trio of senior appointments amid ‘increasing demand’ for top-end services in London and further afield.
Full-floor shell penthouses atop Park Lane ‘Grande Dame’ building seek £50mn
Agents instructed on 19,000 sq ft with planning for four big laterals in Art Deco landmark overlooking Hyde Park.
By PrimeResi
Rare receivership sale completed on Eaton Square
Lateral Belgravia penthouse sells above guide after drawing ‘very high’ viewing numbers.
High-profile developer wins £1.9mn SDLT battle over Chelsea mega-mansion
Upper Tribunal dismisses HMRC appeal in long-running tax dispute.
‘A once-in-a-lifetime opportunity’: Historic Cotswolds estate hits the open market
Grade II* mansion in 230 acres, used as a school for more than a century, has the potential to be reborn as a spectacular private residence.
Developer offers £42k private school sweetener to homebuyers
Two years of fees are on the table at a north London scheme as firms look to tempt purchasers with increasingly inventive incentives.
Former CBRE director launches independent advisory
Rian Strauss says international clients often have plenty of advisers, but still lack someone 'who can look across the whole situation'.
‘2026 likely to prove one of the lowest years for London transaction volumes on record,’ warns Foxtons boss
Major estate agency's profits hit hard by 'materially lower' sales volumes and 'short-term volatility' in the lettings market.
By PrimeResi
Savills completes $1.1bn real estate investment bank acquisition
The big deal 'accelerates Savills strategy to scale in North America while strengthening its leadership position in both EMEA and Asia Pacific.'
By PrimeResi
Knightsbridge Gate nears sell-out after £30mn double deal
Middle Eastern buyer picks up two neighbouring apartments at the luxury PCL scheme, leaving just one residence available.
LATEST ARTICLES
Revealed: Rightmove’s ten most viewed property listings of 2026 so far
It's an eclectic bunch, ranging from a £250k cliff-edge cottage to a £20mn Gothic mansion, via a mediaeval Scottish castle and a Victorian Manchester villa.
By PrimeResi
Former CBRE director launches independent advisory
Rian Strauss says international clients often have plenty of advisers, but still lack someone 'who can look across the whole situation'.
Forbes Global Properties lands in South Africa
Luxury brokerage network signs Keegan Steyn's Cape Town firm as its first representative on the continent.
Family offices & bulk investors turn out for Saudi property showcase in Mayfair
Chancery Rosewood hosts second UK-Saudi exhibition as organisers claim £65.7mn of opening-day sales and reservations.
8/10 UK adults believe lifetime gifts trump inheritance, but most hold back
Research flags 'a genuine shift in how people think about wealth, away from the traditional inheritance model and towards active giving during their lifetime.'
By PrimeResi