Is the Prime Central London recession anomalous?

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It's been a particularly tough six years for the capital's prime property market, with tax changes, the threat of a hard-left Government, Brexit and Covid all impacting on sentiment; here, fund manager-turned-buying agent Fraser Slater explains why he believes PCL is looking 'anomalously cheap' right now...

Written by

Fraser Slater

CEO at Ludgrove Property

Fraser is the CEO and Founder of Ludgrove. With 25 years experience as a Fund Manager and Property Developer in Chelsea, Fraser started Ludgrove with an ambition to create London's leading property buying agency. ​ Fraser has a flair for spotting undiscovered property opportunities. This combined with his professionalism and expert negotiating skills honed on City trading floors, have won him the trust of some of the worlds' leading businessmen and entrepreneurs. ​ Besides property his passions include cricket, skiing, football, rugby and the stock market. ​ Fraser has lived in Prime Central London for over 20 years.

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Just how far have PCL prices fallen since 2014 and how much value does the area offer as an investment in comparison to other assets?
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Strutt & Parker now expects PCL property prices to end this year 2-5% higher than they started it, having predicted 5-10% growth through 2022 just a few months ago.
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An influx of Hong Kong residents should act to offset the negative impact of Covid on London’s population and dampen the notion that property prices are set to dive, writes Fraser Slater...