More than one in three affluent international property buyers (39%) would be willing to pay a premium for a branded residence, according to a survey of around 900 Knight Frank clients - typically 25% to 35% more than for a comparable non-branded home.
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A burgeoning global crop of luxury 'branded residences' command an average price premium of 31% over non-branded counterparts, according to new research by Savills - but there are significant differences…
One of the biggest brands in the world, Disney, is making a move on the branded residence sector, revealing plans to build large-scale communities from scratch.
The branded residences sector is "more diversified than ever before", declares Savills, as new players from the fashion, culinary, celebrity and design world muscle-in on an area traditionally dominated…