Brand Values: Exploring the price premium & potential of the world's branded residential developments

By PrimeResi Journal

A burgeoning global crop of luxury 'branded residences' command an average price premium of 31% over non-branded counterparts, according to new research by Savills - but there are significant differences between emerging and established markets.

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Main image: Main image: The Aston Martin Residences in Miami, launched in 2016 as "a natural extension of the Aston Martin Brand"