How much is the off-market worth?
£30.9bn-worth of property changed hands without public marketing in 2021, according to an estimate by a property fund.
‘I’m entirely against traditional marketing’: On moving a super-prime Cadogan Square apartment to the off-market
Igor Griskin talks us through his social media-led marketing strategy for an eye-catching instruction on Cadogan Square...
Off-market property sales soar as mainstream sellers embrace discreet marketing
One in ten homes sold across the UK so far in 2022 were only marketed quietly, rather than being openly broadcast on the portals. That figure rises to nearly a quarter in London and prime country markets.
Interview: Mark Wells of Invisible Homes on building a buzz around quiet marketing
PrimeResi meets the boss of off-market platform Invisible Homes, which is ‘supercharging’ quiet marketing for estate agencies across London…
Most read
‘Trophy’ apartment on Mayfair’s Grosvenor Square sells for £19.75mn
PCL buying agency secures 'once in a decade opportunity' for longstanding client, negotiating more than £1mn off the asking price.
Super-Prime Deal Digest: 38 of 2024’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year.
Top-performing European prime property markets to watch in 2025
Knight Frank forecasts price growth across Europe’s key cities & luxury resorts next year, with Stockholm out in front & London at the rear of the pack.
Boutique agency scores hat-trick of super-prime sales in Primrose Hill
House Collective's trio of £10mn-plus deals featured some rare large-scale family houses in the popular NW London enclave.
A fifth of estate agents plan to work through Christmas
Agency boss warns of 'burnout' as survey reveals no seasonal break for many brokers.
In Pictures: ‘Extraordinary’ 60,000 sq ft ski chalet features F1 simulator, car museum & nightclub
Byron Baciocchi's Unica Capital is building a 'record-breaking' leisure palace in Gstaad.
Belgravia sees super-prime deal surge as ‘new generation of global buyer’ moves in
International HNWIs have been honing in on the prestigious PCL district in 2024, reports Savills.
Guy Meacock: Why London continues to captivate American buyers
'There have been surges of interest from Americans in the past but in 20 years of doing this job, I can’t recall quite so many buying as now'.
Building Businesses: 2024’s top prime estate agency mergers & acquisitions
Including changes at Chestertons, Christie's International Real Estate, Fine & Country, Foxtons, and a realm of boutique London firms - plus a big portal deal that did not happen.
In Pictures: Super-prime townhouse unveiled at RAMSA-designed scheme in NYC
Remarkable $16.95mn residence at boutique project The Henry promises the best of all worlds.
LATEST ARTICLES
Super-Prime Deal Digest: 38 of 2024’s standout London property sales
PrimeResi’s essential review of the most significant luxury transactions of the year.
In Pictures: ‘Extraordinary’ 60,000 sq ft ski chalet features F1 simulator, car museum & nightclub
Byron Baciocchi's Unica Capital is building a 'record-breaking' leisure palace in Gstaad.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Lost Interiors: Inside the great Georgian houses of London’s West End
'London was always in the forefront of taste, the place where new styles were pioneered'
Creative spaces & hotel suite equivalence: Studio boss predicts ten property & design trends for 2025
Which luxury amenities & PCL neighbourhoods will high-end buyers be honing in on next year?