Hearts & Minders: Earning client trust
Property values and transaction costs are now too high for emotions to cloud judgement. If a client represents the heart, the buying agent should provide the counter-balance and be the head, says Prime Purchase's Guy Meacock...

Guy joined Prime Purchase in 2005 and quickly established himself as one of the foremost authorities on the prime central London market. He has a comprehensive knowledge of the most desirable postcodes in the capital, while his incredibly strong work ethic ensures his clients are one step ahead of the competition. Guy’s ability to interpret a client’s brief, whether the property is for their own use or investment, has earned him an enviable reputation. Increasingly, he represents our international buyers who value his thorough understanding of the buying process, rational approach and considerable credibility in the marketplace.
Buyer Beware: On the exorbitant cost of building works
Brexit and Covid have utterly changed the landscape in terms of what it costs to renovate a property - but the marketplace remains massively underprepared and ill-informed, warns buying agent Guy Meacock……
By Guy Meacock
Three quarters of builders are ‘under threat from Cowboy Clients’
Clients who "withhold payment without good reason or make completely unreasonable demands" are a "serious problem" for most SME construction firms
By PrimeResi
Buying agency reports ‘complete U-turn’ in London as clients buy-to-live
57% of Black Brick's acquisitions so far in 2017 have been primary homes, up from 29% in 2016
By PrimeResi
Companies in this article
Prime PurchaseMost read
SevenCapital gears up for £1bn London expansion
Birmingham real estate investor-developer announces brace of key hires & plans trio of major projects in the UK capital, delivering over 1,000 new homes.
Residence One sets up new £60mn scheme in St John’s Wood
Luxury developer acquires St Mark’s Court for the follow-up to its fast-selling Allen House project in Kensington.
Nicolas Van Patrick swoops on Aylesford International’s rental business
Boutique Knightsbridge agency boosts RBKC presence with latest high-profile acquisition.
Queen Anne ‘masterpiece’ hits the market on Chelsea’s Cheyne Walk
In Pictures: Historic trophy home overlooking the Thames is one of the most notable listings of 2025 so far.
Leading property PR agencies to merge
Chanel Bailey's Elevate & Adam Foster's Ellwood have joined forces to create 'a dynamic & expanded powerhouse in the industry.'
By PrimeResi
Knightsbridge apartment scheme pitched as London’s ‘ultimate multi-generational home’
In Pictures: Mdesign's ultra-prime boutique project on Pont Street is being marketed at £54mn.
Ten Charts: Inside Foxtons’ big turnaround plan
Latest annual report reveals how the high-profile agency is approaching risk & opportunity, creating a 'more respectful and inclusive environment' - and deploying 'growth mode'.
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes
Luxury sector veteran moves back into super-prime property
Having set up a boutique estate agency in Mayfair in the 1970s, Anthony Lassman 'has come full circle' as his Nota Bene Global business adds a property acquisition service for HNWIs.
By PrimeResi
‘Footloose’ companies & HNWIs shift to new wealth hubs
Ranked: Savills' new Dynamic Wealth Indices identify which international cities are doing best at attracting & developing wealth & investment.
By PrimeResi
LATEST ARTICLES
Former PCL agency boss joins self-employed property brokerage
Ben Hopkinson has made the move to Moveli after 17 years at boutique firm Moretons, where he led offices in Westminster & Knightsbridge.
‘Modest growth’ for global house prices as markets ‘wait for rate cuts’
Knight Frank's index of property values in 55 international housing markets has fallen by 3.6% in real terms since 2022.
By PrimeResi
ATED receipts still on the rise
HMRC raked in £132mn from the Annual Tax on Enveloped Dwellings in the last 12 months, up 6% on the previous year.
Ranked: Britain’s top 20 prime locations for property buyers in 2025
National buying agency Garrington has identified 1,600 great places to live, with postcodes in Hertfordshire, Stirling and Tyne & Wear coming out on top for their 'optimum blend of high living standards,…
By PrimeResi
Propertymark rolls out ‘unified’ accreditation badge
The new logo aims to ape ABTA travel & Food Standards Agency hygiene ratings, but for the estate agency sector.
By PrimeResi