Hearts & Minders: Earning client trust
Property values and transaction costs are now too high for emotions to cloud judgement. If a client represents the heart, the buying agent should provide the counter-balance and be the head, says Prime Purchase's Guy Meacock...

Guy joined Prime Purchase in 2005 and quickly established himself as one of the foremost authorities on the prime central London market. He has a comprehensive knowledge of the most desirable postcodes in the capital, while his incredibly strong work ethic ensures his clients are one step ahead of the competition. Guy’s ability to interpret a client’s brief, whether the property is for their own use or investment, has earned him an enviable reputation. Increasingly, he represents our international buyers who value his thorough understanding of the buying process, rational approach and considerable credibility in the marketplace.
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