Guy Meacock: Why Chelsea is still pick of the bunch for prime property buyers
A buying agent's guide to the best streets and schemes in SW3, and what's happening in the sales market right now...

Guy joined Prime Purchase in 2005 and quickly established himself as one of the foremost authorities on the prime central London market. He has a comprehensive knowledge of the most desirable postcodes in the capital, while his incredibly strong work ethic ensures his clients are one step ahead of the competition. Guy’s ability to interpret a client’s brief, whether the property is for their own use or investment, has earned him an enviable reputation. Increasingly, he represents our international buyers who value his thorough understanding of the buying process, rational approach and considerable credibility in the marketplace.
‘Fortune Favours the Bold’: Eight tips for prime property buyers in an uncertain market
'It's impossible to say if we've hit the bottom of the market in Prime Central London,' says top-end property consultancy Sterling Private Office - but 'those buying now could see phenomenal returns';
Buyers’ desire for a better work-life balance is driving ‘increased urgency’ in the prime property market
Three-quarters of house-hunters registered with Savills say that Covid-19 has led them to "reconsider their work-life balance".
By PrimeResi
Super-prime, tight supply & leasehold matters: Understanding the Belgravia property market
Once dismissed as the haunt of thieves and miscreants, this exclusive enclave has come a long way in the last 350 years, but how is it faring in the face of current market turbulence?
By PrimeResi
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Talking Heads: How the business of luxury property has evolved over the last 25 years
PrimeResi’s panel of seasoned property leaders unpacks the major shifts reshaping the industry in the 21st century - from greater transparency & regulation to tackling discrimination & rethinking collaboration.
By PrimeResi
Valouran assembles top team for £200mn Bishops Avenue scheme
The super-prime developer's flagship North London project, Bishops Avenue Gardens, is due to launch this autumn.
Huge St John’s Wood apartment block heads to auction
157-unit freehold building just around the corner from Lord's will be going under the hammer next week.
Rumourmill: Reeves ‘to defy’ wealth tax calls
Chancellor reportedly distances herself from proposals to raid the rich.
Is the Prime Central London market ready for the Great Wealth Transfer?
Alpa Bhakta explores 'a profound generational & cultural transition that could have a significant impact on how & where money is spent, saved & invested.'
By Alpa Bhakta
John D Wood & Co recruits former Foxtons Ops Director
Shaun Lloyd-Griffiths joins longstanding prime agency as it navigates an 'important period of growth'.
Savills appoints new sales chief in East London
Jen Holmes has risen from valuer to Head of Sales in under five years.
By PrimeResi
Binghatti reports record H1; rolls into Knightsbridge
The luxury UAE developer's profit surged almost threefold in the first six months of 2025 amid strong demand for Dubai real estate.
‘A lot has changed over the last six months’: Savills slashes 2025’s house price growth forecast
But the five-year outlook for the mainstream market has been slightly upgraded.
By PrimeResi
Rightmove halves growth forecast as asking prices record biggest July dip
Property portal now expects average asking prices to rise by just 2% through 2025, although transaction volumes remain strong.
By PrimeResi
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