Guy Meacock: Why Chelsea is still pick of the bunch for prime property buyers
A buying agent's guide to the best streets and schemes in SW3, and what's happening in the sales market right now...

Guy joined Prime Purchase in 2005 and quickly established himself as one of the foremost authorities on the prime central London market. He has a comprehensive knowledge of the most desirable postcodes in the capital, while his incredibly strong work ethic ensures his clients are one step ahead of the competition. Guy’s ability to interpret a client’s brief, whether the property is for their own use or investment, has earned him an enviable reputation. Increasingly, he represents our international buyers who value his thorough understanding of the buying process, rational approach and considerable credibility in the marketplace.
‘Fortune Favours the Bold’: Eight tips for prime property buyers in an uncertain market
'It's impossible to say if we've hit the bottom of the market in Prime Central London,' says top-end property consultancy Sterling Private Office - but 'those buying now could see phenomenal returns';
Buyers’ desire for a better work-life balance is driving ‘increased urgency’ in the prime property market
Three-quarters of house-hunters registered with Savills say that Covid-19 has led them to "reconsider their work-life balance".
By PrimeResi
Super-prime, tight supply & leasehold matters: Understanding the Belgravia property market
Once dismissed as the haunt of thieves and miscreants, this exclusive enclave has come a long way in the last 350 years, but how is it faring in the face of current market turbulence?
By PrimeResi
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Knight Frank cuts house price forecast; PCL set for -4% drop this year
'A combination of high supply & faltering confidence means we now expect slower UK house price growth this year & in 2026,' says research chief Tom Bill - with prime markets set for sharp declines.
By PrimeResi
London property ‘no longer a safe bet’, warns top wealth manager
'The London property boom is well and truly over,' declares Rathbones
By PrimeResi
Super-prime Notting Hill development opp seeks £12mn
Buyer sought for standout freehold property with "one of the most ambitious planning consents in the area".
£10mn price cut for trophy Knightsbridge penthouse
Ultra-prime residence at The Knightsbridge has been relaunched at £70mn.
‘A market in transition’: Inside London’s evolving luxury resi development scene
New report reveals how policy, branding & global demand are reshaping the next phase of the capital’s ultra-prime development cycle.
Indie estate agency Wilfords branches out in SW London
Boutique firm adds to its growing network with a new base close to Clapham Common.
In Pictures: Inside Finchatton’s new Georgian-inspired country estate project
Super-prime designer-developer lifts the lid on its latest creation - a 22-acre private estate in the Hampshire countryside.
‘A fundamental reshaping of the global wealth landscape’: Europe re-emerges as a prime destination for the super-rich
'What we’re witnessing is more than just a demographic shift,' says Knight Frank, as the firm reveals who is buying what, where, and why...
By PrimeResi
Behind the Schemes: Crafting a family-friendly pied-à-terre at Chelsea Barracks
Rebecca Hughes Interiors lifts the lid on a recent project for a returning client at the super-prime scheme in SW1.
Native Land’s 50-storey Opus tops out ahead of schedule
Developer marks construction milestone at forthcoming luxury apartment scheme on London's South Bank.
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Industry Reactions: Central bank holds interest rates at 4.0%
The Bank of England 'remains focused on squeezing out any existing or emerging persistent inflationary pressures'.
By PrimeResi
In Pictures: Lamar unveils ‘ultra-luxury’ Madrid apartments amid €250mn European rollout
Developer debuts 22 Patricia Urquiola-designed residences with five-star amenities in the Spanish capital.
London buying agency to host top UK school headteachers at NYC event
"The link between elite schools and property decisions is clearer than ever," says Eccord boss Jo Eccles, as figures show the number of US pupils at UK schools has jumped by over a quarter since 2020.
London rental supply stays ‘strong’ as demand slips
Foxtons registered 13% fewer would-be tenants in August this year than last.
By PrimeResi
Middleton Advisors adds to buying team
Prime property firm brings in new recruit to boost its coverage across Central and North London.