Guy Meacock: Why Chelsea is still pick of the bunch for prime property buyers
A buying agent's guide to the best streets and schemes in SW3, and what's happening in the sales market right now...

Guy joined Prime Purchase in 2005 and quickly established himself as one of the foremost authorities on the prime central London market. He has a comprehensive knowledge of the most desirable postcodes in the capital, while his incredibly strong work ethic ensures his clients are one step ahead of the competition. Guy’s ability to interpret a client’s brief, whether the property is for their own use or investment, has earned him an enviable reputation. Increasingly, he represents our international buyers who value his thorough understanding of the buying process, rational approach and considerable credibility in the marketplace.
‘Fortune Favours the Bold’: Eight tips for prime property buyers in an uncertain market
'It's impossible to say if we've hit the bottom of the market in Prime Central London,' says top-end property consultancy Sterling Private Office - but 'those buying now could see phenomenal returns';
Buyers’ desire for a better work-life balance is driving ‘increased urgency’ in the prime property market
Three-quarters of house-hunters registered with Savills say that Covid-19 has led them to "reconsider their work-life balance".
By PrimeResi
Super-prime, tight supply & leasehold matters: Understanding the Belgravia property market
Once dismissed as the haunt of thieves and miscreants, this exclusive enclave has come a long way in the last 350 years, but how is it faring in the face of current market turbulence?
By PrimeResi
Companies in this article
Prime PurchaseMost read
Big-brand super-prime brokerage names new MD; reveals bumper H1 results
United Kingdom Sotheby’s International Realty says it racked up nearly £600mn in sales during the first half of 2025.
Interiors lead appointed at super-prime Pimlico scheme
'Landmark' One Bessborough Gardens project is transforming a former Government spy agency HQ overlooking the Thames.
From Manhattan to Mayfair via Miami: Where the world’s $30m+ set call home
New research charts the cities with the largest UHNW residential footprints, revealing shifting second-home trends and emerging luxury hotspots.
London property market more split than it has been since Brexit – Knight Frank
Agency flags significant divergence in prices and deal volumes between PCL and POL amid ‘summer of speculation.'
Rosewood elevates luxury resi ambitions with senior hire
'Residential business is our strategic development focus,' says CEO of global hospitality group, as top-end specialist joins to drive next growth chapter.
Treasury eyes Autumn IHT & CGT hikes
Reports suggest the government 'is trying to work out how it can tap into the vast wave of wealth that will be transferred from baby boomers when they die.'
By PrimeResi
The Times: How a British estate agent conquered New York
Katrina Burroughs meets 'the rising star of the Big Apple’s real estate scene' ahead of the new season of hit Netflix show Owning Manhattan, in this piece for The Times.
Mayfair specialist joins Harding Green in Hertfordshire
Kitty Halley previously worked at Wetherell and Savills.
By PrimeResi
Irish developer Ronan ‘exploring a return to London’ following landmark Dublin deal
Johnny Ronan's Ronan Group - which once had grand plans for Battersea Power Station - is 'actively pursuing opportunities as it charts a course back into the UK market'.
By PrimeResi
In Pictures: ‘Gallery-worthy’ Chelsea Arts & Crafts house seeks £12.5mn
On the market for £12.5mn, the home on Chelsea Park Gardens 'has the potential to fetch £25,000 per week on a short let,' says Dexters.
By PrimeResi
LATEST ARTICLES
Major prime agency installs new lettings boss
Daniel Fisher will lead the 153-year-old firm's lettings business into its 'next chapter'.
In Pictures: Inside Echlin’s country house debut in the Cotswolds
Boutique design firm shows off its first interiors project outside of London - delivering 'subtle luxury' for a Singaporean family in Oxfordshire.
By PrimeResi
‘Fierce competition’ in SW London sees renters bid above asking
'75% of family houses were let at the asking price or above on the first viewing' in July, reports Savills.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
Four Seasons to launch standalone resi project in Abu Dhabi
Collaboration with asset manager Alain on Saadiyat Island is promising to 'redefine luxury living in the UAE.'