Guy Meacock: Why Chelsea is still pick of the bunch for prime property buyers
A buying agent's guide to the best streets and schemes in SW3, and what's happening in the sales market right now...

Guy joined Prime Purchase in 2005 and quickly established himself as one of the foremost authorities on the prime central London market. He has a comprehensive knowledge of the most desirable postcodes in the capital, while his incredibly strong work ethic ensures his clients are one step ahead of the competition. Guy’s ability to interpret a client’s brief, whether the property is for their own use or investment, has earned him an enviable reputation. Increasingly, he represents our international buyers who value his thorough understanding of the buying process, rational approach and considerable credibility in the marketplace.
‘Fortune Favours the Bold’: Eight tips for prime property buyers in an uncertain market
'It's impossible to say if we've hit the bottom of the market in Prime Central London,' says top-end property consultancy Sterling Private Office - but 'those buying now could see phenomenal returns';
Buyers’ desire for a better work-life balance is driving ‘increased urgency’ in the prime property market
Three-quarters of house-hunters registered with Savills say that Covid-19 has led them to "reconsider their work-life balance".
By PrimeResi
Super-prime, tight supply & leasehold matters: Understanding the Belgravia property market
Once dismissed as the haunt of thieves and miscreants, this exclusive enclave has come a long way in the last 350 years, but how is it faring in the face of current market turbulence?
By PrimeResi
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Rich List 2025: Britain’s 50 wealthiest property tycoons
How did the UK’s biggest real estate players fare amid the turmoil of the last 12 months?
In Pictures: ‘One of the finest country estates in southern England’ seeks £58mn
Agents have been instructed to find a buyer for the extraordinary Laverstoke Park in Hampshire.
Big-brand luxury property brokerage launches ‘flagship’ West London office
UK Sotheby’s International Realty has opened a fifth branch in the capital, setting up shop with a strong team on Kensington Church Street.
By PrimeResi
£50mn trio of trophy apartments sold at 9 Millbank
Series of super-prime sales at the landmark St Edward scheme marks a 'significant milestone' for Westminster's property market, says agency.
‘Britain’s most daring property developer’ to race in 14,500km motor rally
John Caudwell has been inspired by the links between the famous Peking to Paris Rally and his £300mn resi project on the French Riviera.
Turning the page: Why it’s time to exit the ‘Wexit’ echo chamber
It would be impossible for prime markets not to feel the impact of recent tax changes, but the reality of the 'wealth exit' on the ground is different from the media perception, say top property advisors…
Mayfair resident ordered to undo unlawful basement works at historic townhouse
'Those who ignore planning rules will be held accountable,' Westminster officials warn.
Former Berkeley Group sales boss joins Harding Green
Radhika Bedford previously ran sales for Berkeley's St George brand in North London.
By PrimeResi
Imposing Berkshire school site pitched for sale with resi potential
'Opportunities of this scale and heritage rarely come to market,' says Knight Frank.
By PrimeResi
Historic Chelsea gem with artistic pedigree hits the market at £9mn
Buyer sought for 'once-in-a-lifetime opportunity' between the King's Road and Fulham Road.
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Rich List 2025: Britain’s 50 wealthiest property tycoons
How did the UK’s biggest real estate players fare amid the turmoil of the last 12 months?
In Pictures: ‘One of the finest country estates in southern England’ seeks £58mn
Agents have been instructed to find a buyer for the extraordinary Laverstoke Park in Hampshire.
PCL agency Russell Simpson teams up with NYC brokerage Leslie Garfield
New partnership will see the longstanding boutique property firms sharing market knowledge and cross-promoting 'exceptional' listings.
Rightmove flags surge in American demand for British homes
Scotland overtakes London as top target for US buyers, with investment interest leading the charge.
By PrimeResi
Prime Central London ‘is now a buyer’s market in many respects’ – Winkworth
Estate agency reports 'confident' start to 2025 in PCL despite fewer sales & deeper discounts
By PrimeResi