Guy Meacock: Why Chelsea is still pick of the bunch for prime property buyers
A buying agent's guide to the best streets and schemes in SW3, and what's happening in the sales market right now...

Guy joined Prime Purchase in 2005 and quickly established himself as one of the foremost authorities on the prime central London market. He has a comprehensive knowledge of the most desirable postcodes in the capital, while his incredibly strong work ethic ensures his clients are one step ahead of the competition. Guy’s ability to interpret a client’s brief, whether the property is for their own use or investment, has earned him an enviable reputation. Increasingly, he represents our international buyers who value his thorough understanding of the buying process, rational approach and considerable credibility in the marketplace.
‘Fortune Favours the Bold’: Eight tips for prime property buyers in an uncertain market
'It's impossible to say if we've hit the bottom of the market in Prime Central London,' says top-end property consultancy Sterling Private Office - but 'those buying now could see phenomenal returns';
Buyers’ desire for a better work-life balance is driving ‘increased urgency’ in the prime property market
Three-quarters of house-hunters registered with Savills say that Covid-19 has led them to "reconsider their work-life balance".
By PrimeResi
Super-prime, tight supply & leasehold matters: Understanding the Belgravia property market
Once dismissed as the haunt of thieves and miscreants, this exclusive enclave has come a long way in the last 350 years, but how is it faring in the face of current market turbulence?
By PrimeResi
Companies in this article
Prime PurchaseMost read
Strutt & Parker recruits high-flyer Reynolds to lead UK resi sales
Key player joins leadership team as 140-year-old agency ramps up prime & super-prime ambitions.
Trophy Holland Park villa fetches over £40mn
Boost for embattled PCL market as 19th century Italianate mansion sets 2025 benchmark.
Rumourmill Roundup: 7 big tax changes that could hit the property market this Autumn
A flurry of Treasury leaks & speculation surfaced over the summer holidays, including proposals to end Stamp Duty, extend CGT & IHT, and to introduce a new annual property tax.
By PrimeResi
DDRE expands into the North West to tap growing UHNW market
Brokerage moves to meet 'new wave' of demand for high-value homes across Cheshire, Merseyside, the Wirral & Greater Manchester.
London Square bags planning for prime Battersea project
Waterfront site opposite the Chelsea Embankment - derelict for a decade - is to deliver 118 new homes.
Knight Frank expands in East Anglia
Georgie Veale has moved from the London-based Country Department to head up the agency's new operation in Suffolk.
Brokerage hires ex-Chestertons director to head new business development arm
Harding Green’s new tech-driven division aims to provide self-employed agents with ‘corporate-level’ lead flow.
Draker & KFH combine to create ‘one powerful agency’
The two London estate agencies have been co-branded following their recent acquisitions by Lomond.
By PrimeResi
Former Knight Frank Finance Partner launches high-value mortgage brokerage
Alastair Keeling's new venture is called Arkmor Capital.
By PrimeResi
Super-prime St John’s Wood townhouse pitched as ‘possibly the best value home in the area’
Multi-million-pound price cut makes 'ambassadorial' Hamilton Terrace residence one of PCL’s best deals, says agency.
LATEST ARTICLES
Survey reveals shifting UHNWI strategies in PCL
Savills poll of leading advisers shows London’s ultra-wealthy reassessing residency amid mounting tax pressures.
Echlin signs industry big-hitter Collins as £200mn luxury pipeline takes shape
Mark Collins, the former Chairman of Residential at CBRE, has joined the expanding design & development firm as non-exec director.
Housing Secretary resigns over Stamp Duty miscalculation
'I deeply regret my decision to not seek additional specialist tax advice,' says Angela Rayner.
By PrimeResi
Weekly Showcase: Ten featured prime resi listings
PrimeResi's regular stock check, powered by LonRes.
In Pictures: Cliffside trophy home in Mallorca debuts at €33mn
24,000 sq ft Port Andratx project was completed in 2024.