Don’t discount the project: On unearthing doer-upper opportunities in the prime country market
Buyers are avoiding fixer-uppers due to the unknown element, writes James Shaw, but gems await those with imagination—and the right team in place.

James joined Prime Purchase having been working his patch since 2006 for two of the largest national property agencies, both as partner and office head at his previous firm. Living in South Oxfordshire on the edge of the Chilterns for well over 10 years with his wife and two children, James combines his local knowledge with his professional contacts across four counties, offering a comprehensive coverage for country houses stretching from West Berkshire across to Buckinghamshire.
Ireland’s prime country homes market surges by 44%
Savills reports 'robust demand' for luxury residences from both domestic & international buyers.
Prime London Property Market Snapshot: Week 10, 2025
Price cuts are rife in prime London as new listings outpace sales being agreed.
By PrimeResi
Prime London Property Market Snapshot: Week 9, 2025
Activity remains subdued despite week-on-week improvements in both sales and rental deals.
By PrimeResi
Companies in this article
Prime PurchaseMost read
Knight Frank cuts house price forecast; PCL set for -4% drop this year
'A combination of high supply & faltering confidence means we now expect slower UK house price growth this year & in 2026,' says research chief Tom Bill - with prime markets set for sharp declines.
By PrimeResi
London property ‘no longer a safe bet’, warns top wealth manager
'The London property boom is well and truly over,' declares Rathbones
By PrimeResi
‘A market in transition’: Inside London’s evolving luxury resi development scene
New report reveals how policy, branding & global demand are reshaping the next phase of the capital’s ultra-prime development cycle.
Super-prime St John’s Wood mansion finds a buyer
Trophy home on Hamilton Terrace sold 'within a few months' of being listed at £20mn.
By PrimeResi
Indie estate agency Wilfords branches out in SW London
Boutique firm adds to its growing network with a new base close to Clapham Common.
Super-prime Notting Hill development opp seeks £12mn
Buyer sought for standout freehold property with "one of the most ambitious planning consents in the area".
‘A fundamental reshaping of the global wealth landscape’: Europe re-emerges as a prime destination for the super-rich
'What we’re witnessing is more than just a demographic shift,' says Knight Frank, as the firm reveals who is buying what, where, and why...
By PrimeResi
International luxury brokerage launches, promising ‘a new era of property marketing’
Led by former Nest Seekers boss Daniel McPeake, London-based Aperture Global UK wants to 'set a bold new standard for how prime properties are represented.'
By PrimeResi
Behind the Schemes: Crafting a family-friendly pied-à-terre at Chelsea Barracks
Rebecca Hughes Interiors lifts the lid on a recent project for a returning client at the super-prime scheme in SW1.
£10mn price cut for trophy Knightsbridge penthouse
Ultra-prime residence at The Knightsbridge has been relaunched at £70mn.
LATEST ARTICLES
Unanimous approval for luxury developer’s ‘transformative’ new Queensway scheme
Vabel's second project in Central London's most up-and-coming address will deliver 94 new homes opposite The Whiteley.
By PrimeResi
New name on the luxury development scene targets north London sites
Gracie Group launches with a £550mn portfolio & ambitions to expand across the capital.
W-branded apartment sets new Manchester price record
£3.5mn unit at ultra-luxe scheme achieved the highest per square foot rate ever recorded in the city.
Super-prime building firm appoints trio of new directors
Phin Isles, Philippa Waldron & Charlie Ellis have all stepped up as directors at London-based CC Construction Group.
Winkworth sales revenue jumps 27%
Estate agency boss is 'delighted' with the latest interim results.
By PrimeResi