Sales
Market Snapshot: Prime London, Q3 2025
Three key charts reveal what's happening on the ground ahead of a critical period for the capital's property market.
Agents’ sales pipeline jumps 48% to highest value in four years
£100bn-worth of home sales have been agreed but are yet to complete, reports Zoopla - potentially generating £1bn in commission for estate agents.
Londoners make an average £130k capital gain when selling their home
As Budget speculation mounts that CGT may be charged on some principal residences, Zoopla has checked official transaction records to see what gains various groups of home-sellers typically make.
Top-end buyers hit pause as Budget fears stall £5mn+ deals
Transactions at the upper end of the Prime London market were down by over 40% last month, reports LonRes, as the start of the autumn selling season falls flat.
Sales supply dips in prime London
4% fewer £2mn+ homes were available to buy on the open market in Q3 than in Q2.
Prime London Property Market Snapshot: Week 41, 2025
Our weekly LonRes update suggest -50% fewer sales were agreed in Week 41 this year compared to the same seven days in 2024.
‘Off-market’ sales activity falls, but still accounts for a fifth of £1mn+ deals
One in six residential sales across England & Wales in the last three years went through without public marketing, reports TwentyEA - rising to 20% in the £1mn+ market.
‘They want to come back’: Wealthy expats are holding onto London homes, says brokerage boss
UK Sotheby's International Realty's George Azar reveals the firm's latest sales figures, and says the capital's luxury housing market could rebound 'within three years' if the government rethinks its policies.
No such thing as bad publicity: On navigating negativity, noise & nuance in Prime London’s property market
Beyond the algorithm-driven echo chambers, prime buyers remain focused on quality and long-term value, report Richard & Sophie Rogerson.
Prime country house market ‘gains momentum’ as prices fall
Average country house prices have fallen -5.4% in the last year, reports Knight Frank - but the agency has seen a +9% increase in the number of offers accepted.
Acadata: Slowing housing market reflects falling confidence
Activity levels have recovered across England & Wales, but there's little optimism that prices will stage much of a recovery over the rest of 2025.
Mapped: Latest price & rental growth across Prime London
Neighbourhood-level data points to further steep declines across the traditional PCL heartlands in the past three months.