The Market
From the small screen to the big smoke: On 25 years of Location, Location, Location & the re-evaluation of prime London property
Savills' research chief Lucian Cook reflects on the ups and downs of recent years, and how the latest run of events - from a new government to tax changes - could shape the prime property market in 2025.
4 Charts: Exploring prime property buyers’ priorities in 2025
Savills' latest client survey reveals changes in how committed people are to moving home, as well as how top-end budgets have shifted, and how key concerns have evolved in the last year.
‘There are clear signs of renewed confidence across PCL’ as deal numbers climb
JLL recorded 13% more residential transactions in Prime Central London in Q1 this year compared to last.
Resi developers ‘pivot’ to grey-belt projects as planning reforms ‘ignite enthusiasm’
Surveys by both Savills & Knight Frank point to rising residential development activity this year, although land values dipped in Q1.
Low supply stalls lettings activity in Prime London
Rental growth has stabilised, but the number of lets agreed in March was down by over a third on last year.
Salary Survey: What are UK property professionals earning in 2025 – and what do they really value?
New report reveals how salary structures & hiring trends are evolving in response to market conditions & new legislation.
Dubai’s resi market just posted one of its best-ever quarters
Latest analysis shows record-high sales volumes & values as off-plan properties & premium neighbourhoods drive growth.
London’s rental market is ‘stable & competitive’ as prices rise 2%
Foxtons reports a 14% rise in new rental instructions from February to March, and an 11% increase in prospective tenants.
Deal numbers pick up in Prime London but ‘uncertainty ahead’
There were some positive signs for the sales market last month, reports LonRes, but the top end is still struggling with rising supply and weaker demand.
Required Reading: What does the Renters’ Rights Bill mean for the prime lettings market?
With new regulations on the horizon, Savills has outlined who will be affected & the key changes any landlord or tenant needs to know.
Prime London Property Market Snapshot: Week 16, 2025
A predictable holiday slump in agreed sales & new instructions for Easter.
‘The centre of gravity has shifted’: Ranking Europe’s top-performing luxury property markets through the last decade
Key trends revealed in long-term analysis of Knight Frank's Prime International Residential Index.