Marketing
Belgravia agency to stirrup interest the old fashioned way
Some estate agencies sponsor taxis, others go for flower stands, but we haven't seen anyone branding up horse drawn carriages before.
ZPG to roll out real-time listings ‘within weeks’
Zoopla Property Group is matching Rightmove's offering, rolling out a Real-Time Listings Service that will update property listing "within minutes as they are updated on the agent or developer’s system…
Instinctif buys up London property PR firm
Wriglesworth, one of the capital's top property PR agencies, has been snapped up by global consultancy Instinctif Partners to create a 90-strong UK team.
Instinctif Partners & Wriglesworth
ZPG starts promoting online agents
As OnTheMarket - the new property portal that's banned online-only agents - gears up for its big launch at the end of this month, Zoopla Property Group has featured an online estate agent on PrimeLocation's…
St George pulls One Blackfriars promo video after social media backlash
So soon after Redrow's American Psycho fiasco, Berkeley Group's St George has had to pull one of its marketing videos after the internet got upset by its gaucheness.
D&G boss rails against ‘ill-informed guff’ surrounding OnTheMarket launch
Ed Mead of independent agency Douglas & Gordon reckons there's rather a lot of "guff" being pedalled about the impending launch of OnTheMarket.
‘Terrifying’ Redrow promo video causes a stir
National housebuilders aren't known for pushing the boundaries - in an arty sense anyway - but a marketing video for Redrow's new London Collection has got tongues wagging all over the internet for…
Why the UK property industry needs to rethink its definition of ‘Prime Resi’
In 2015, 'Prime Residential' should mean high quality homes in sought after addresses across the UK, not just in Central London, says house building boss Bob Weston...
Cadogan Estate collaborates with design magazine on pop-up apartment
The Cadogan Estate has collaborated with design bible Wallpaper* on a pretty innovative pop-up project at its new scheme in Knightsbridge.
One Other Portal: Savills and Chestertons make their decisions
We know we promised to spare you all the Rightmove vs.
Publishing group backs OnTheMarket.com
Regional property/lifestyle publishing group Archant is backing estate agent-owned challenger portal OnTheMarket.
Knight Frank: Rightmove is ‘best choice available at this time’
Agents Mutual co-founder Knight Frank has opted to ditch Zoopla and go with Rightmove under OnTheMarket's "two portal rule".