Marketing
‘Terrifying’ Redrow promo video causes a stir
National housebuilders aren't known for pushing the boundaries - in an arty sense anyway - but a marketing video for Redrow's new London Collection has got tongues wagging all over the internet for…
Why the UK property industry needs to rethink its definition of ‘Prime Resi’
In 2015, 'Prime Residential' should mean high quality homes in sought after addresses across the UK, not just in Central London, says house building boss Bob Weston...
Cadogan Estate collaborates with design magazine on pop-up apartment
The Cadogan Estate has collaborated with design bible Wallpaper* on a pretty innovative pop-up project at its new scheme in Knightsbridge.
One Other Portal: Savills and Chestertons make their decisions
We know we promised to spare you all the Rightmove vs.
Publishing group backs OnTheMarket.com
Regional property/lifestyle publishing group Archant is backing estate agent-owned challenger portal OnTheMarket.
Knight Frank: Rightmove is ‘best choice available at this time’
Agents Mutual co-founder Knight Frank has opted to ditch Zoopla and go with Rightmove under OnTheMarket's "two portal rule".
OnTheMarket opens short-term membership option
Agents' Mutual has opened up the final membership tier for OnTheMarket.com, aimed at the cautious and commitment-phobic.
Rock n’ Rolling In It: Rokstone reveals major expansion plans after record year
Marylebone-based agency Rokstone is gearing up to expand across prime central London, after turning in a bumper year that's seen it shift over £140m worth of top-end stock.
‘Overwhelmingly one-sided’ portal call for Barton Wyatt
Top-end Surrey estate agency and OnTheMarket.com devotee Barton Wyatt has broken ranks to publicly announce which portal it'll be dropping under Agents' Mutual's two portal rule.
WhatHouse? Awards: Winners
Some deserving accolades were dished out to some of the prime resi industry's finest at last week's WhatHouse? Awards.
We’ve made our portal decision too – Henry & James
It's ok, we're not going to report on all of these, but interesting to note that another prime agency has gone public today with the portal it'll be dropping when OnTheMarket.
Only 24% of vendors visit an agent’s offices before getting a valuation
Some interesting - if unsurprising - insights into how homeowners source and sell properties from Peter Knight's Property Academy / 4i newsletter...