Marketing
Winkworth announces first new office opening of 2015
Venerable estate agency Winkworth has started its 180th year in sprightly fashion by opening up a new branch in Sway in the New Forest.
Infographic: How estate agents turned onto Twitter
Eight years ago, the idea of distilling all that wit and wisdom down into 140 characters seemed nigh on impossible.
OnTheMarket.com goes live: New portal launches on schedule
The new Agents' Mutual portal, OnTheMarket.com, has successfully launched on time, and plans to be the UK's number two property site after Rightmove.
London Square Meal: Developer to tickle buyers’ tastebuds with artisan market idea
Resi developer London Square has hit upon a sweet idea to give people a taste of its latest scheme.
Infographic: OnTheMarket Vs Rightmove Vs Zoopla
The Paul Weller-inspired stickers are up in windows across the land as OnTheMarket-day looms on Monday. But how does the new portal stock up against the incumbent duopoly?
Belgravia agency to stirrup interest the old fashioned way
Some estate agencies sponsor taxis, others go for flower stands, but we haven't seen anyone branding up horse drawn carriages before.
ZPG to roll out real-time listings ‘within weeks’
Zoopla Property Group is matching Rightmove's offering, rolling out a Real-Time Listings Service that will update property listing "within minutes as they are updated on the agent or developer’s system…
Instinctif buys up London property PR firm
Wriglesworth, one of the capital's top property PR agencies, has been snapped up by global consultancy Instinctif Partners to create a 90-strong UK team.
Instinctif Partners & Wriglesworth
ZPG starts promoting online agents
As OnTheMarket - the new property portal that's banned online-only agents - gears up for its big launch at the end of this month, Zoopla Property Group has featured an online estate agent on PrimeLocation's…
St George pulls One Blackfriars promo video after social media backlash
So soon after Redrow's American Psycho fiasco, Berkeley Group's St George has had to pull one of its marketing videos after the internet got upset by its gaucheness.
D&G boss rails against ‘ill-informed guff’ surrounding OnTheMarket launch
Ed Mead of independent agency Douglas & Gordon reckons there's rather a lot of "guff" being pedalled about the impending launch of OnTheMarket.
‘Terrifying’ Redrow promo video causes a stir
National housebuilders aren't known for pushing the boundaries - in an arty sense anyway - but a marketing video for Redrow's new London Collection has got tongues wagging all over the internet for…