Marketing
Opinion: Exploring an ‘often-overlooked source of income’ for estate agents
As deal numbers dwindle, proptech chief Richard Combellack suggests that property brokers can use their CRM databases to 'unlock new revenue streams'.
Berkeley debuts ‘experiential’ retail concept in Hong Kong
The UK housebuilder has launched a pop-up concept in a prestigious retail space formerly home to top-end Italian fashion brands.
London agency teams up with big-name art institutions
Chestertons wants to give its clients and staff access to a wider range of exhibitions and events.
In Pictures: East London loft apartments launched with a slice of the Big Apple
Canary Wharf Group went all-out on an 'immersive cityscape' to showcase its latest scheme last week.
Downsizers ‘place a greater significance on the emotions of moving, as opposed to the financials’, says Savills
A lack of suitable stock remains the biggest single constraint preventing downsizers and empty nesters from making a move, suggests new research, followed closely by emotional attachment - with financial…
Opinion: The importance of a social media strategy for estate agents cannot be overstated
Engaging social media content not only fosters a sense of transparency but also helps potential clients connect on a personal level with an estate agency, says Richard Combellack.
Rightmove launches Autumn marketing drive
Property portal aims "to capture the attention of would-be movers as we head into the Autumn home-moving season."
Understanding PECR: Implications for UK estate agents’ marketing practices
In the ever-evolving landscape of data protection regulations, estate agents in the UK are urged to familiarise themselves with the Privacy & Electronic Communications Regulations, as they impact marketing…
Zoopla owner rebrands to Houseful
ZPG's property division is to be known as Houseful from now on.
Flagship London schemes go on display at ‘world’s biggest real estate event’
Savills is representing three major-league developers at Cityscape Global in Riyadh this week, which is expected to attract over 180,000 people.
Savills rolls out national ad campaign to ‘speak directly to downsizers’
The multimedia marketing campaign "will speak directly to downsizers who represent over a quarter of our sellers, many motivated to sell to help younger generations, and upsizers who make up over half…
Google AI fund backs new UK property search engine
Set up by a trio of Deliveroo execs, Jitty is aiming to 'completely reinvent the home buying experience'.