Marketing
Brand Values: Exploring the price premium & potential of the world’s branded residential developments
A burgeoning global crop of luxury 'branded residences' command an average price premium of 31% over non-branded counterparts, according to new research by Savills - but there are significant differences…
Marriott to expand its branded residence portfolio ‘by more than 70% by 2022’
Ritz-Carlton owner has grand ambitions to develop many more stand-alone luxury residential schemes around the world in the coming years
OnTheMarket pushes ‘new & exclusive’ listings in new TV ad campaign
Agent-backed property portal OnTheMarket has launched a new TV ad campaign, promoting the idea that it lists some properties before rival websites.
Facebook partners with UK property portals to offer rental property listings
Zoopla and OnTheMarket now share UK rental property listings on Facebook Marketplace
Foxtons brings in Saatchi for a major advertising campaign
'Get Foxtons On It' marketing drive follows a slide into the red for the London estate agency
Data firms team up to target ‘high-spending’ homemovers
TwentyCi and Eyeota join forces to connect brands and marketers to buyers at specific stages of the "purchasing cycle"
Ancient Myths: On the fear of ‘stale’ property marketing
Serious potential purchasers are not really interested in how long the property has been on for, says Trevor Abrahmsohn, so why are vendors so obsessed with 'freshness'?
Luxury agency connects via WhatsApp
Quintessentially Estates rolls out high-end platform with instant messaging functionality as clients increasingly eschew emails and calls
Super-prime construction firm collaborates on street art project
London Projects offers up hoardings on Pavilion Road for RBKC's new creative initiative
OnTheMarket founder Strutts returns to ZPG
48-branch agency follows fellow OTM founders D&G and Chestertons in listing on all three major portals
Call Me Maybe: Why you should never leave voicemails
Forget old fashioned voice messages - today's top brokers need to employ more efficient forms of communication to get results, says Knight Frank's super-prime specialist Daniel Daggers...
OnTheMarket hits 10,000 branches; ramps up sales team to convert free trials
Property portal has doubled the size of its sales team since February, as it looks to turn free trial offers into full-price listing contracts