Marketing
In Pictures: Sales launch in Marylebone’s new ‘residential heart’ – Concord’s Marylebone Square
Druce and Savills are handling sales of new apartments on the old Moxon Street carpark site - the last full city block development site in W1 - which is being transformed into a high-spec residences in…
Over 10% of rental properties listings are ‘likely to be advertised unlawfully’
Discriminating against DSS tenants "is hardly any different" to racism, declares National Housing Federation chief
Savills launches a specialist ‘place-shaping & place-marketing’ division
The 60-strong Savills Place Shaping & Marketing team aims to help clients "create distinctive, engaging and enduring places with a focus on user experience"
Barratt brings in Building Relations to push London schemes
PR consultancy led by former Barratt Development media boss is now handling London as well as Home Counties projects for the major housebuilder
Watch: Is this the craziest real estate stunt ever?
We've seen some nice stunts involving supercars and skyscrapers in recent years, notably the craning of an Aston Martin Vantage GTE onto the top of Mount Anvil's Dollar Bay scheme in East London in 2016,…
UK’s ‘ultimate property domain’ offered for sale
property.co.uk and realestate.co.uk are available to buy for the first time since 2006
The death of the superlative: Why it’s time to get real in real estate
The peculiar parlance of the property world is so stuffed with hyperbole, superlatives and euphemisms that it has been rendered almost meaningless, says top branding expert Mark Davis - accepted boundaries…
Harrods Estates picks new PR firm
Real estate arm of luxury leader signs up newcomer agency Elevate to handle all public relations
Property ads should not feature estimated yields without ‘adequate evidence’, rules watchdog
Advertising Standards Authority bans property development factsheet for estimating investor returns without backing up the numbers
‘Mystery shopper’ service launched for estate agencies
Yomdel's "Blind Spot" package allows agency owners to surveil their staff and processes - and check out competitors
Strutt & Parker tempts vendors with offer of free ‘virtual viewings’
National estate agency claims to be the first to bundle VR in with its standard marketing package
OnTheMarket reports record traffic
Property portal's marketing push seems to be working as website traffic triples in eight months, with agent leads quadrupling