Marketing
Taylor Wimpey picks Harrods for central London development showcase
Developer TWCL goes on a month-long marketing push, showcasing its central London schemes in the Knightsbridge department store.
Choosing the right estate agent (& valuation) is the biggest factor in selling a property, say vendors
Just under half of vendors say 'picking the right agent and price to start with' was the crucial factor in selling their property.
Watch: The ‘formidable task’ of developing Ten Trinity Square
China's Reignwood Group has released an unexpectedly-candid marketing video charting the development of its landmark super-prime project in the City of London, Ten Trinity Square
Camden looks to ban estate agency boards across the borough
Camden Council is running a consultation on extending Regulation 7 Directions to limit the 'unnecessary clutter' of estate agents' boards.
Zoopla claims 36% spike in valuation leads
Leads to agents have risen by more than a third since last year, after a series of changes following the property portal's acquisition by Silver Lake.
‘TripAdvisor for property’: New reviews platform rates London’s resi developments
HomeViews aims to promote transparency in the the new development sector, allowing residents to rate and review their homes.
OnTheMarket reports listing ‘over 80%’ of Zoopla’s property stock
Website traffic has quadrupled since OnTheMarket floated last year.
MIPIM Awards 2019: Resi finalists in pictures
New residential developments in London, Hamburg, Amsterdam and Copenhagen have been shortlisted by the MIPIM Awards judging jury.
More marketing changes signify ‘a new era’ at Zoopla
Former Savills and Hometrack man Richard Donnell steps up to run Research & Insight at Zoopla.
Zoopla hands PR back to Instinctif
PR agency Insitictif has won back the Zoopla account, as the portal operator looks to promote its 'incredible range of complementary products and services'
‘Amazon for millionaires’ launches with luxury real estate listings
London-based 'global VIP marketplace' HushHush.com wants to be the leading destination for millionaires and billionaires to buy the finest things in life...
Ranked: ‘Top ten factors’ for consumers picking an estate agent
It's not all about fees and local presence, according to research by Zoopla