Marketing
The Life of Luxury and How to Sell It
Luxury is its own market, but who shops there? Who sells there? What's the best strategy?
In Pictures: Echlin partners with Floris on Jermyn Street
Boutique property developer Echlin has teamed up with high-end perfumer Floris to sniff out 'the formula for the perfect home interior'
KFH returns to Zoopla, for now
Another London estate agency signs up to all three major property portals - but plans to drop one next year
On the power of great branding – and why real estate needs to learn from FMCG
If developers want their projects to stand out in an overcrowded landscape, they need to employ FMCG-inspired strategic thinking to tap into the consumer psyche and develop meaningful relationships, says…
Playground furore puts private residents’ amenities in the spotlight
Lambeth development prompts 'outrage', 'fury' & 'disgust' after 'segregating' children living in social housing from a private play area.
Top estate agencies accused of ‘gaming’ online review scores
Foxtons and Purplebricks have come under fire following an investigation by The Times into Trustpilot reviews.
Coldwell Banker embarks on a six month ‘transparent rebrand’ programme
American real estate firm Coldwell Banker - which recently claimed to be selling more $1m+ properties than anyone else, anywhere - has embarked on a six-month "transparent rebrand" programme, which it's…
OnTheMarket adds market appraisal tool
Agent-backed property portal looks to copy Rightmove's suite of additional agent products.
The Celebrity Premium Myth And Why Michael Jackson’s Neverland Ranch Is Finally Priced To Sell
As Michael Jackson's Neverland Ranch sees another dramatic price cut (the asking price has dropped from $100m in 2015 to $31m now), Forbes explores whether a celebrity owner has any real impact on a property's…
US developer claims portal published ‘inaccurate’ info about his $150m mega-mansion; sues for $60m
High-profile developer Bruce Makowsky files lawsuit against Zillow, claiming the real estate giant published 'misleading, false, and inaccurate information' about his $150m Bel Air super-home that 'corrupts…
PRCO rolls into Asia with trio of big-name real estate clients
Luxury comms giant launches Hong Kong and Shanghai offices under the PRCO Asia banner
Rightmove profits jump as estate agencies spend over £1,000 per month on advertising
The property portal's average monthly revenue per advertiser (ARPA) increased from £922 in 2017 to £1,005 in 2018, while the number of member branches has 'remained stable'.