Marketing
Knight Frank trials ZPG listings after five-year hiatus
High-end agency makes a return to Zoopla and Primelocation after cutting ties in 2014 over the launch of challenger portal OnTheMarket...
RICS publishes ‘pioneering’ global property measurement standards
A draft guidance note on "Measurement of Land for Development and Planning Purposes" is now open for consultation
Zoopla launches ‘digital prospecting tool’
AdReach Express allows estate agents to automatically target prospective property vendors on Facebook and Instagram
PCL start-up agency Clifton appointed to Northacre’s No.1 Palace Street
Super-prime developer Northacre has brought in new agency Clifton Property Partners to market luxury apartments at No.1 Palace Street, alongside international heavyweights JLL
ASA publishes guidance for online estate agents after complaints rise ‘dramatically’
"Property is big business and the popularity of these [online estate agency] services has grown dramatically over the past few years," says the Advertising Standards Authority, "as has the number of complaints…
Property comms agency recruits TWCL PR chief
Debbie Standen has joined Newgate Communications as a Partner
Watch: US design agency ‘reinvents’ the high-end real estate ad
A US design agency has put a new spin on the traditional real estate ad with a set of ultra-cool shorts for a luxury developer in Thailand.
Rightmove’s revenue & profits jump 10%, but agency numbers dip
3% fewer estate agents are listing properties on Rightmove compared to last year - but they are spending more
Chinese property portal & Asian real estate platform merge to create international new-build powerhouse
Juwai.com and IQI Global have merged to create 'Asia’s biggest proptech group specialised in global new development properties'
The Image Is Everything: On the risks & rewards of CGI for luxury property developments
Computer generated images and animation have become de rigueur in property marketing - and the stakes are high and rising, explains Mark Gleghorn of DBOX
Property PR firm recruits from Strutt & Parker
Katie Herbert has joined Building Relations after six years with Strutt & Parker
Zoopla upgrades mobile app to ‘pave the way for future innovation’
60% of househunters start their property search on a mobile device, says the property portal