Marketing
New prime London property portal offers ‘off-market’ listings
Ten prime London estate agents have signed up to Utsav Goenka's new venture, Vyomm
New property TV show promises ‘twice the life for half the price’
Kate Humble will front the 'aspirational life change' series, made by Kirstie Allsopp & Phil Spencer's Raise The Roof Productions, to be aired on Channel 5 later this year
Top interior design house launches unmod property portal
Janine Stone's new "Buy & Refurbish" service features listings of pre-vetted unmodernised project properties for sale
Lies & Statistics: On the lost art of valuing property
Portals have given vendors the ability to do their own research, but gauging the right asking price remains beyond the reach of machines, says Patrick Alvarado
Staged homes sell ‘up to three times’ faster than un-dressed properties
78% of estate agents and developers believe that a staged home attracts higher offers than an un-staged property, according to a survey by the Home Staging Association
Bloomberg launches a luxury property listings section
Bloomberg Pursuits' new real estate listings platform will only feature properties from Sotheby's International Realty for the first month
Battersea Power Station recruits branding chief to put the scheme ‘firmly on the world map’
BPSDC's new Head of Brand, Carlin Fier, joins from Brookfield with plans to 'transform the iconic regeneration project into a globally recognised brand'
Weekday evenings are the best time for generating leads from property portals
Sales listings on Zoopla generate most leads at 9pm on a Wednesday; the sweet spot for rental listings is 8pm on Monday
Signed & Sealed: Why the humble ‘For Sale’ board could be the answer for weary vendors
The incredible commercial potency of the simple 'For Sale' or 'To Let' board is underestimated by the consumer, and sadly, even by some estate agents, says Trevor Abrahmsohn; vendors and agents looking…
Why the UK property market needs to embrace the social media habits of its US counterparts
A trip to La La Land opens investor Bruce Burkett's eyes to the massive brand-building potential of social media...
Castle raffle branded ‘unfair’ by Advertising Standards
Cash prizes were awarded instead of the freehold to Orchardton Castle, prompting a complaint to the ASA. The castle's owner is calling for the ASA itself to be investigated
Which property firms made this year’s Superbrands rundown?
Savills tops the annual league table of Business Superbrands for the 13th year on the trot, while online agency PurpleBricks goes toe-to-toe with consumer giants in the Relevancy index