Marketing
New mortgage industry marketing body launches
The Mortgage Market Alliance is a "collaborative new voice for the mortgage industry that will promote the strong availability of mortgage lending and product choice to an increasingly diverse range of…
Lettings agency pushes into prime west London with ‘let-for-free’ campaign
Tim Hassell's Draker Lettings is hoping to attract the attentions of landlords across Notting Hill, Bayswater and Holland Park with a 'compelling' offer
The OWO: Churchill’s Old War Office to house Europe’s first Raffles-serviced residences
EXCLUSIVE: The Hinduja Group and OHLD unveil rebrand for flagship project as it reaches full height, and extend partnership with Raffles Hotels & Resorts
Nearly a quarter of house-hunters don’t use property portals, says Zoopla
In the third tranche of its State of the Property Nation survey, Zoopla reveals some unexpected truths about property portal usage...
Zoopla also enjoys a start-of-year activity surge
All three big property portals have now reported big rises in activity in January.
Winkworth repoints its brand with a new marketing campaign
Franchised firm aims to position itself "as the go-to estate agent for the long term."
Desert Island Digs: Agency interviews design leaders for new podcast series
The Modern House co-founder Matt Gibberd will be asking guests to pick their three favourite homes from anywhere around the world...
Four boosts property team with new communications head
Ex-Luchford & Socrates PR specialist Lindsay Castellana joins marketing agency's 60-strong property unit
OnTheMarket posts record website traffic in January
Both Rightmove and OnTheMarket enjoyed their busiest ever months in January, attracting 150 million and 30 million website visits respectively.
Rightmove reports busiest ever month
Property portal records more website views than ever in January, with a corresponding surge in agreed sales.
FT: Why luxury brands want to sell you a home
Judith Evans explores the burgeoning international trend for branded luxury homes, for the Financial Times.
Marketing Primer: How to write compelling property descriptions
Arabella Youens asks some top marketeers to share their tips on attracting the attentions of the easily-distracted...