Marketing
Estate agents’ boards: ‘Visual pollution’ or important marketing tool?
Officials are clamping down on traditional 'For Sale' and 'To Let' signs across PCL, but their incredible commercial potency is underestimated by the consumer - and absurdly, even by some estate agents,…
Westminster set to extend ban on estate agent boards
Council argues For Sale & To Let boards 'can create substantial harm to visual amenity and local character'.
Watch: Property portals go head-to-head with holiday season marketing campaigns
Fresh primetime TV ads from Rightmove & Zoopla will air on Christmas Day.
LonRes adds video reels as property marketing evolves
Video content has become an essential part of the marketing mix, says B2B prime London trading platform.
Wall Street Journal: The Secret to Selling a $100 Million Mansion
Four of America's top luxury property brokers share insights & anecdotes about their ultra-prime deal-making.
Mark Wells: AI is the future of property search, so why are the major portals holding back?
Algorithms can easily improve the process of finding the perfect home, says the boss of off-market platform Invisible Homes, so why would the big players leave an open goal like this?
London Square debuts duo of resi plays in SW London
Aldar-owned developer threw a party at the home of England Rugby to launch a pair of new schemes in Twickenham.
Acadata deal adds up for major surveying firm
E.surv acquires longstanding property research company as part of 'wider data strategy'.
New Alexander Hall chief leads rebrand
Mortgage lender has followed the lead of its sister estate agency Foxtons.
Developer unveils first show apartment in ‘PCL’s fastest-selling luxury residential building’
Chapman Eugène-designed interiors create 'an overwhelming sense of elegance & refinement', says Native Land.
Knight Frank reveals impact of flagship marketing drive
Lead publication The View has been an 'exceptional success, both commercially and creatively', says agency.
CoStar chief trumpets OnTheMarket’s progress
Newly-acquired portal is 'far outpacing' rivals, says Andy Florance, citing big uplifts in traffic and sales leads.