Marketing
Opinion: Portals were built for scrolling, AI is built for solving
Veteran agent Trevor Abrahmsohn argues that AI won’t just challenge the portals - it could rewrite the very rules they were built on.
Former Perkins&Will London chief launches AI rental platform
Ex-architecture MD bets on proprietary LLM and geospatial engine to disrupt postcode-led property search.
Hamptons reveals new TV ad campaign
Peep Show star Robert Webb voices the upper-end estate agency's latest marketing drive.
Gavin Swartzman: Is AI working for you, or are you working for AI?
Global luxury brokerage chief shares three key principles agents and brokers can use to harness the power of AI - and grow their value proposition and business.
Fewer photos means lower asking prices, portal analysis shows
Estate agency flags 'a notable gap' in pricing between listings with four of fewer images, and those with more than five.
Interview: Jason Tebb on what CoStar’s capital means for OnTheMarket’s next phase
Exclusive: OnTheMarket's president speaks to PrimeResi as the property portal updates on progress under CoStar ownership.
OnTheMarket reports sharp growth two years into CoStar ownership
Challenger portal says US tech giant's initial £46.5mn investment has lifted traffic, stock and lead volumes.
Estate agency network launches luxury property magazine
The Guild of Property Professionals says its latest marketing initiative will give member agents 'another tangible way to justify higher fees' while 'subtly reinforcing quality, credibility, and premium…
John D Wood rolls out ‘bold & witty’ marketing campaign
Upper-end estate agency 'uses humour to reframe “picky” as powerful'.
UK’s biggest estate agency groups commits to Zoopla for five years
Owner of Hamptons and John D Wood signs new property portal contract.
Specialist estate agency backs historic building charity
The Blue Book Agency is now a Corporate Supporter of The Georgian Group.
Global brokerage launches in-house property portal
eXp boss says the new platform 'solves three fundamental challenges in the industry: fragmentation, visibility, and accessibility'.