Marketing
Acadata deal adds up for major surveying firm
E.surv acquires longstanding property research company as part of 'wider data strategy'.
New Alexander Hall chief leads rebrand
Mortgage lender has followed the lead of its sister estate agency Foxtons.
Developer unveils first show apartment in ‘PCL’s fastest-selling luxury residential building’
Chapman Eugène-designed interiors create 'an overwhelming sense of elegance & refinement', says Native Land.
Knight Frank reveals impact of flagship marketing drive
Lead publication The View has been an 'exceptional success, both commercially and creatively', says agency.
CoStar chief trumpets OnTheMarket’s progress
Newly-acquired portal is 'far outpacing' rivals, says Andy Florance, citing big uplifts in traffic and sales leads.
Hometrack rolls out Data Services arm
Proptech firm says its new suite of products 'will be a game changer for any property business looking to drive efficiencies and improve decision-making'.
OnTheMarket’s owner ‘very disappointed’ REA did not buy Rightmove
Andy Florance has shared thoughts on REA Group's Rightmove bid, a major potential sports sponsorship deal, and suggested Homes.com could be coming to the UK.
Home-sellers move away from ‘off-market’ sales
Vendors are now almost 20% less likely to choose a low-key marketing route than last year, according to data from TwentyEA.
‘Iconic’ Dubai property developer sets up shop in Knightsbridge
Super-prime & branded residence developer Binghatti is to open a 'concept store' near Harrods in London.
FT: ‘We market ourselves on dating apps, surely we can sell our own houses’
'Frustrated homeowner' and journalist Simon Busch sold his London property without a traditional estate agent - and shared his experience with the Financial Times.
Luxury property brokerage targets ‘an emerging affluent generation’ with global ad campaign
Sotheby’s International Realty's seven-figure marketing drive focuses on one-off homes, positioning agents as 'curators of the unique.'
Rightmove steps up support for Women in Estate Agency group
Influential industry organisation is rolling out a new leadership training programme and new regional events to help promote equality across the estate agency sector.