Marketing

INTERVIEW: Tech companies have been falling over themselves to deliver solutions for the prime resi industry during the Covid-19 pandemic.

Agents now have to obtain consent from the council before displaying boards in Camden's Conservation Areas or in any of the borough's town centres.

Global media agency to handle PR & communications for Meyer Bergman & CC Land's £1.5bn project in Bayswater

Black Lives Matter movement prompts firms to move away from the terms ‘master bedroom’ and ‘master bathroom’ in favour of ‘main’ or ‘principal’

At the end of April - during the Covid-19 lockdown - the property portal started handing out shares in the business as welcome gifts with new listing contracts.

OnTheMarket and Rightmove are offering discounted prices for another two months. "It will also take time for agents to build a pipeline of vendors and new sales instructions," says Rightmove.

The UK’s biggest portal has seen a 3.8% fall in its membership base since the start of the year - a loss of 620 agency branches and 135 new homes developments.

Portal now has 9,000 branches on paying contracts and has seen 'strong increases' in weekly new instructions, traffic and leads, but expects its bottom line to suffer from reduced ad spend and the cost…

Zoopla offered arguably the most generous Covid-19 support package of any global property portal - worth an estimated £30m to agents; it seems to have worked.

Focus will be on increasing the presence across digital platforms 'to align with consumer behaviour'

After changing hands earlier this year, a re-branded Beverley Hills mega-mansion is being marketed as "the most spectacular and luxurious organic modern home ever constructed".

OTM is the first big portal to allow househunters to exclude physical-tour-only listings from searches.