Marketing
11 factors for developers to consider in 2021
From scheduled show home visits (good) to supply chain delays (bad), Andrea Fawell runs through some of the themes we may see affecting the new-build sector in the year ahead...
Build-to-rent big hitters team up to create a national marketing body
Founder members of the new UKAA Communications Committee include the British Property Federation, Moda Living, Quintain, Greystar, JLL, L&G, Grainger and Get Living.
Luxury estate agents turn on to TV advertising
Berkshire Hathaway HomeServices Kay & Co has rolled out a TV advertising campaign, following in the footsteps of national estate agency Hamptons, which aired its first ever TV ad on Boxing Day.
‘Britain’s Most Expensive Houses’: Sotheby’s Realty stars in Ch4’s new property show
If Richard Curtis made Selling Sunset...
Mount Anvil & Knight Frank sign up Masterchef stars for festive marketing push
Developer and agents host Christmas ‘cook-a-long’ at high-end north London scheme Hampstead Manor.
Zoopla to launch ‘major’ marketing drive over Christmas
Property portal is encouraging estate agents to stay open through the holidays as it looks to "capitalise on their collective need for more space, indoors and outdoors, which came to fruition as a result…
Agents ramp up home-working lingo in property listings
Estate agents are using "work from home phrases" in property listings 300% more often than they did before the pandemic, reports Rightmove.
D&G signs up to challenger portal Boomin
London estate agency Douglas & Gordon has agreed to list on Michael Bruce's new property portal, despite a delay to the launch.
Forbes launches invitation-only international luxury property portal
Limited to 100 of the "most elite brokerage firms in select cities and second-home destinations across the globe", Forbes Global Properties is being led by Hilton & Hyland boss, Jeff Hyland, and former…
New property portal Boomin delays launch
Michal Bruce's challenger portal won't launch this month, as originally planned.
Zoopla reports flurry of new agency signings through lockdown
Property portal reports estate agency branch numbers are at a three-year high.
Estate agents in idyllic locations wanted for new property TV show
A TV production company is looking for "the best estate agents in some of the most beautiful parts of the country" to star in a new property show.