Marketing
Marketing Primer: As people and places change, so property brands need to evolve too
Branding expert Mark Davis explains how to keep a development relevant when its surroundings are being fundamentally redefined...
Coldwell Banker rebrands global luxury division
US-based real estate giant Coldwell Banker has unveiled a brand new look for its global luxury division, designed to "create a unified voice in reaching both the mainstream and affluent customer".
25,000 sign up to Zoopla’s first investor course
The portal's latest email-based 'Zooploma' is designed to 'support and empower' buy-to-let landlords and investors.
Covid-19 has hit Rightmove revenues ‘ten times’ harder than other portals
Analyst Mike Del Prete has looked into Covid-19's effect on global real estate portal revenues, suggesting that the UK's number one portal has been hit significantly harder than international comparables.
Zoopla’s tech hiring spree continues
Private equity-owned property portal and proptech firm has recruited new faces to its product and tech teams from Auto Trader, Azimo, Babylon Health and Starling Bank.
Another record month for OnTheMarket
The property portal generated more than two million leads to estate agents in August, an increase of 64% year-on-year.
The Modern House launches high-end print magazine
Design-led agency ups the marketing ante with ‘the ultimate guidebook to modern living’
Carter Jonas appoints new PR agency
Elevate PR has been appointed to handle media relations for Carter Jonas' residential business.
Chinese mega-developer slashes all prices by 30%, potentially sparking a property price war
China Evergrande is cutting prices at all its mainland schemes by nearly a third as it tries to boost sales figures.
KWUK recruits Knight Frank marketing chief
Simon Leadbetter - formerly Knight Frank's Group Head of Marketing, Communications & Digital and Countrywide's Group Marketing Director - has joined Keller Williams UK.
Agents are marketing their best instructions quietly to avoid being ‘inundated’, reports buying agency
Selling firms are aiming to attract only the 'hottest' purchasers, says Stacks, as demand continues to soar...
Ballymore recruits high-profile names for new podcast series
Developer rolls out new marketing initiative for its upcoming Mill Harbour scheme in East London, pulling in a strong line-up of guests to discuss all things urban.