Marketing
Zoopla reports spike in activity
Property portal's latest marketing drive appears to be yielding results, as valuation leads jump by 42%.
Channel 4 signs luxury estate agency UK SIR for a new series of ‘Britain’s Most Expensive Homes’
UK Sotheby's International Realty to star in four more episodes of Channel 4's fly-on-the-wall luxury property show, following a one-off special that aired at Christmas.
Mount Anvil rethinks the traditional marketing suite with one-stop ‘customer experience’
The London developer is looking to 'break the mould of the traditional customer journey' with the new facility at its Barbican HQ.
Going Interactive: How to level up your digital marketing
Developers, agents and architects will need to take the time to understand the new digital landscape in the post-Covid world, and create richer experiences for customers, writes Jess Pinkham...
Estate agents are shifting their digital spend away from portals
Estate agents' digital spend has rocketed by 495% in a year, says a leading industry supplier, as more agencies are "starting to transfer their spend from portals and their high street offices to growing…
Conran & Partners awards global PR brief
Architecture and interior design practice founded by Sir Terence Conran is looking to raise its profile across Asia, Europe and the Middle East.
‘Celebrity’ homes can command a 10% price premium, claims agency
"There has been a significant sea-change in celebrity attitudes towards collaborating with agents instructed to market their properties," says a top North London estate agency.
Beyond Hotels: On the future of branded residential
Hotels may dominate the international branded residence space, but there's scope for lifestyle brands - from food and drink to fashion and tech - to move into the sector, suggests Riyan Itani.
What ‘material information’ should be legally required on property listings?
"Consumers want more information", says National Trading Standards's Estate and Letting Agency team, as it launches a survey to find out what property agents think should be essential on all portal listings.
Rebranded Zoopla launches ‘biggest ever’ marketing campaign
Zoopla is following through on its recent rebrand with what it calls its "biggest ever marketing campaign".
Which property portals deliver the most leads?
Some 60% of all estate agency property portal sales leads in Q1 came via Rightmove, according to analysis of around 500,000 inbound leads in the first three months of this year.
Zoopla reveals a new look; makes ‘biggest changes’ to the portal since 2007
Zoopla has updated its branding with a new logo, and revealed new "game-changing functionality".