Marketing
Estate agents are shifting their digital spend away from portals
Estate agents' digital spend has rocketed by 495% in a year, says a leading industry supplier, as more agencies are "starting to transfer their spend from portals and their high street offices to growing…
Conran & Partners awards global PR brief
Architecture and interior design practice founded by Sir Terence Conran is looking to raise its profile across Asia, Europe and the Middle East.
‘Celebrity’ homes can command a 10% price premium, claims agency
"There has been a significant sea-change in celebrity attitudes towards collaborating with agents instructed to market their properties," says a top North London estate agency.
Beyond Hotels: On the future of branded residential
Hotels may dominate the international branded residence space, but there's scope for lifestyle brands - from food and drink to fashion and tech - to move into the sector, suggests Riyan Itani.
What ‘material information’ should be legally required on property listings?
"Consumers want more information", says National Trading Standards's Estate and Letting Agency team, as it launches a survey to find out what property agents think should be essential on all portal listings.
Rebranded Zoopla launches ‘biggest ever’ marketing campaign
Zoopla is following through on its recent rebrand with what it calls its "biggest ever marketing campaign".
Which property portals deliver the most leads?
Some 60% of all estate agency property portal sales leads in Q1 came via Rightmove, according to analysis of around 500,000 inbound leads in the first three months of this year.
Zoopla reveals a new look; makes ‘biggest changes’ to the portal since 2007
Zoopla has updated its branding with a new logo, and revealed new "game-changing functionality".
Boomin installs former Virgin boss as Chair; opens search for an MD
Recently-launched property portal Boomin has appointed former Virgin Group CEO Stephen Murphy as Non-Executive Chairman, and is looking to recruit a Managing Director.
ESTAS signs Coadjute as headline partner
This year's ESTAS Forum & Awards are due to take place on 22nd October, at the Grosvenor House Hotel in London.
Interview: Boomin founder Michael Bruce on his big plan to ‘reset the balance of power in the property industry’
The founder of Britain's most successful hybrid estate agency, Purplebricks, is about to launch his next big venture: taking on Rightmove and Zoopla with a new portal that's being billed as "the next generation…
Zoopla branch numbers hit a three-year high as challenger portal launches
Over 2,400 estate agency branches have joined Zoopla since Covid-19 lockdowns began last March, taking the total number of branch and new homes outlets listing on the portal to over 19,500 - the highest…