Marketing

Hotels may dominate the international branded residence space, but there's scope for lifestyle brands - from food and drink to fashion and tech - to move into the sector, suggests Riyan Itani.

"Consumers want more information", says National Trading Standards's Estate and Letting Agency team, as it launches a survey to find out what property agents think should be essential on all portal listings.

Zoopla is following through on its recent rebrand with what it calls its "biggest ever marketing campaign".

Some 60% of all estate agency property portal sales leads in Q1 came via Rightmove, according to analysis of around 500,000 inbound leads in the first three months of this year.

Zoopla has updated its branding with a new logo, and revealed new "game-changing functionality".

Recently-launched property portal Boomin has appointed former Virgin Group CEO Stephen Murphy as Non-Executive Chairman, and is looking to recruit a Managing Director.

This year's ESTAS Forum & Awards are due to take place on 22nd October, at the Grosvenor House Hotel in London.

The founder of Britain's most successful hybrid estate agency, Purplebricks, is about to launch his next big venture: taking on Rightmove and Zoopla with a new portal that's being billed as "the next generation…

Over 2,400 estate agency branches have joined Zoopla since Covid-19 lockdowns began last March, taking the total number of branch and new homes outlets listing on the portal to over 19,500 - the highest…

English National Ballet’s new HQ at London City Island is to be named the Mulryan Centre for Dance, after the family of Ballymore chief Sean Mulryan.

"Next generation property site" Boomin is officially launching on Friday, and hopes to make a big marketing splash with media coverage (including a PrimeResi interview with co-founder Michael Bruce) and…

"Our new relationship with Reach will significantly boost our consumer engagement as well as providing a valuable platform to support our estate agents’ brands via social media campaigns on a hyperlocal…