Marketing
Veteran London agent laments ‘ritual slaughter of agents’ coffers by the digital portals’
'Rightmove’s latest 18% price hike is outrageous,' rails Trevor Abrahmsohn. 'But what do the agents really expect now that they have lost control of OnTheMarket?'
CoStar reports 11% revenue growth
Owner of major-league US property platforms bought UK portal OnTheMarket in 2023.
Daggers bolsters ADVSR team as digital real estate platform hits $10bn milestone
New Head of Global Partnerships, Graeme Grossman, joins fast-growing venture aiming to 'democratise global property marketing'.
Westminster ‘must explain’ how agents’ board ban ‘will not hinder the sales & lettings markets’
Propertymark wants clarification on proposed further restrictions on marketing boards.
UAE developer brings on football icon as ‘brand adviser’
Major Developers is collaborating with World Cup winner Francesco Totti.
Zoopla ‘enhances’ property listings with extra local data
Sales listings now include info on crime rates, flood risks, and nearby planning applications.
Estate agents’ boards: ‘Visual pollution’ or important marketing tool?
Officials are clamping down on traditional 'For Sale' and 'To Let' signs across PCL, but their incredible commercial potency is underestimated by the consumer - and absurdly, even by some estate agents,…
Westminster set to extend ban on estate agent boards
Council argues For Sale & To Let boards 'can create substantial harm to visual amenity and local character'.
Watch: Property portals go head-to-head with holiday season marketing campaigns
Fresh primetime TV ads from Rightmove & Zoopla will air on Christmas Day.
LonRes adds video reels as property marketing evolves
Video content has become an essential part of the marketing mix, says B2B prime London trading platform.
Wall Street Journal: The Secret to Selling a $100 Million Mansion
Four of America's top luxury property brokers share insights & anecdotes about their ultra-prime deal-making.
Mark Wells: AI is the future of property search, so why are the major portals holding back?
Algorithms can easily improve the process of finding the perfect home, says the boss of off-market platform Invisible Homes, so why would the big players leave an open goal like this?