Marketing
Savills teams up with Bath Rugby
High-profile tie-up aligns two brands with a shared heritage & high-performance culture, says agency.
How top-end brokers are ‘quietly redrawing the contours of best practice in British estate agency’
A recent survey of prime property agents reveals a bullish view of business prospects, with positive takes on technology, leadership & more.
Property agency sponsors Olympic swimming champion
Knight Frank says multi-gold medallist James Guy MBE will be an 'inspiring ambassador' for its brand.
Art & super-prime property: Seven ways to captivate today’s luxury homebuyers
'Art has the power to stop people in their tracks & open their hearts and minds': Marcelo Zimmler shares his practical guide to elevating a luxury interior - and making a lasting impact on potential purchasers.
Houseful recruits ‘PR heavyweight’ to boost software brand
Mark Hook's arrival at Alto Software follows a top-level re-working of Houseful's tech brands earlier this year.
China-specialist property comms agency appoints deputy MD
Fong Fong Lee-Collins steps up at Sally Maier-Yip's 11K Consulting.
Propertymark rolls out ‘unified’ accreditation badge
The new logo aims to ape ABTA travel & Food Standards Agency hygiene ratings, but for the estate agency sector.
Chestertons extends high-profile polo sponsorship
Five-year deal continues one of the property industry’s longest-running sponsorship tie-ups.
In Pictures: John D Wood & Co launches latest brand magazine in Mayfair
Clients still appreciate the 'tangible experience' of a high-quality print publication, says venerable estate agency.
Leading property PR agencies to merge
Chanel Bailey's Elevate & Adam Foster's Ellwood have joined forces to create 'a dynamic & expanded powerhouse in the industry.'
Zoopla invites agents to promote ‘unique or viral’ listings with new video series
Property portal's latest social media campaign aims to 'deliver entertainment-first property content to fresh audiences across TikTok, Instagram & YouTube'.
Rupert Everett to voice Fine & Country’s latest brand campaign
Actor's 'distinctive voice adds a level of sophistication that aligns perfectly with Fine & Country’s premium positioning,' says estate agency marketing chief Emilie Despois.